Advocacy for Dyslexia and Literacy
Missy Purcell
Nonprofit Leadership
Lilburn,GA
Overview
25
25
years of professional experience
Work History
Account Management Team Director
Orange
09.2017 - Current
- Establish and maintain relationships with over 300 Georgia nonprofits, increasing curriculum subscribers through consultative selling, ongoing relationship building, and account retention.
- Manage team of 20 account partner managers both locally and remotely with team objectives of creating curriculum brand awareness, facilitating weekly networking events focused on educating partners on our resources, and building relationships with over 8500+ partner accounts.
- Monitor and updated CRM database with current and potential customer details.
- Optimize operational performance by effectively coordinating schedules and assignments for volunteer teams and internal staff.
- Efficiently oversee planning and organization of multiple training events, team meetings, and retreats.
Social Media Manager
StandardsWork
11.2022 - Current
- Manage multiple social media platforms, ensuring consistent brand voice and messaging.
- Boost engagement rates with the creation of compelling and visually appealing content.
- Optimize posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully build loyal following by consistently sharing valuable content that resonated with target audiences.
- Analyze performance metrics to identify areas for improvement and optimize social media campaigns.
- Utilize analytics tools to track performance, adjusting strategies to maximize effectiveness.
- Design and execute social media training programs, ensuring high-quality content production for affiliate partners.
Director of Children's Programming
Cross Pointe Church
05.2007 - 08.2017
- Led recruitment and training for 300+ volunteers and staff, achieving program objectives across multiple locations.
- Introduced adaptive teaching strategies by evaluating the suitability of classroom resources for children, aligning them with lesson plans to meet the requirements of a varied student population.
- Coordinated efforts to engage volunteers and families in serving nonprofits.
Teacher
Gwinnett County Public Schools Foundation
Duluth, Georgia
1999 - 2007
Education
Bachelor of Education - Education
University of Georgia
Athens, GASkills
- Relationship Building and Networking
- Organized and Self-Motivated
- Positive, Versatile and Flexible
- Time Management
- Strong Written and Verbal Communication
- Skillful in Microsoft 364 and Google Suite
- Proficient in CRM systems
- Strategic Planning and Program Development
- Leading Remote Teams
- Employee Coaching and Mentoring
- Task Delegation
- Social Media Management Tools
Certification
- Middle School Teaching Certificate [Georgia]
- Sales Software [Hubspot]
- Vanderbilt Advocacy Project [Vanderbilt Kennedy Center]
- EPIC Training [GeorgiaCAN]
Accomplishments
- Supervised remote/hybrid team of 20 staff members.
- Collaborated with team of 50 in the development of yearly conference for 6000+ attendees to foster customer retention.
- Adopted and utilized new CRM [Hubspot] to improve customer retention.
- Wonder Woman of 2023, Best Self Atlanta
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Career advancementCompany CulturePersonal development programsWork from home optionTeam Building / Company RetreatsInterests
Summary
Dynamic leader with a proven track record at a multi-million dollar nonprofit, adept in relationship building, strategic planning, and executing social media strategies across social platforms. Excelled in enhancing curriculum subscribers by leveraging CRM proficiency and fostering over 8500+ partner accounts. Skilled in leading local and remote teams and mentoring, with a knack for organizing impactful training events and networking to drive program development and account retention. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Affiliations
- Decoding Dyslexia Georgia, Education Chair
- Gwinnett Advocates for Dyslexia, Co-Founder
- Science of Reading for Advocates, Co-Founder
Timeline
Social Media Manager
StandardsWork
11.2022 - Current
Account Management Team Director
Orange
09.2017 - Current
Director of Children's Programming
Cross Pointe Church
05.2007 - 08.2017
Teacher
Gwinnett County Public Schools Foundation
1999 - 2007
Bachelor of Education - Education
University of Georgia
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