Missy Stearns
Vancouver,WA
Summary
Innovative Marketing professional with 12+ years of expertise in developing and implementing marketing strategies, executing budgets, and utilizing market research to identify customer needs. Proven ability to increase brand visibility and market share. Skilled in communication and customer service.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Director of Marketing
Northwest Pump
11.2018 - Current
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
- Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
- Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead-generation goals.
- Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
Marketing Manager
F&W Media
01.2017 - 11.2018
- Captured a 32% increase in attendance for our 37-year-old event by expanding our target audience, conducting extensive market research, and increasing our ad buys from 2017 to 2018.
- Led advertising, media, and PR initiatives for the 2017/18 event team's national marketing campaigns.
- Executed SEO strategy that maintained top 3 rankings on Google and Bing for key product search terms.
- Reached over 10,000 followers on Instagram within the first three years.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Based on E-mail, Social SEO, and Google Ad Words Analytics, created Content Marketing Plans for all events for 2017/18.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Launched 2 new event websites using CSS, HTML, Wordpress, 1and1, and design team.
Marketing Manager
ST Media Group Intl.
06.2015 - 12.2016
- International Hospitality, Motel, Restaurant, Show re-branded as HX: The Hotel Experience, with a new website, brand concept, design, and templates for its 100th anniversary celebration.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Marketing Coordinator
F&W Media
06.2012 - 06.2015
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Coordinated public relations activities, securing positive press coverage for company initiatives.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Spearheaded influencer marketing initiatives, fostering valuable partnerships for increased brand awareness.
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Tracked and reported on marketing campaign responses.
Education
Master’s Degree in Marketing -
Southern New Hampshire University
Manchester, NH07.2021
Bachelor’s Degree in Communications -
University of Cincinnati
Cincinnati, OH01.2012
Skills
- Creative Direction
- Customer Segmentation
- Marketing Analytics
- Product Marketing
- Analytics and SEO
- Campaign Planning
- Media Buying
- Digital Marketing
- Product marketing
- CRM Management
- Stakeholder Relations
- Partnership Development
Certification
- Licensed Digital Marketing Strategist and Leader - Issued January 2024 from Digital Marketing Institute
- Licensed Fundamentals of Digital Marketing - Issued May 2022 from Google
- Public Relations Certification - Issued June 2012 from the University of Cincinnati
Affiliations
- American Marketing Association
- Cincinnati Pit Crew
- Habitat for Humanity
- Digital Marketing & Education Meetup Group
Writing Samples
https://www.dropbox.com/sh/hgkv8h5uygrrsaw/AAAjUb6ctlY1T6mS5v172MgJa?dl=0
Linkedin Profile
https://www.linkedin.com/in/missy-stearns-76164a46/
Timeline
Director of Marketing
Northwest Pump
11.2018 - Current
Marketing Manager
F&W Media
01.2017 - 11.2018
Marketing Manager
ST Media Group Intl.
06.2015 - 12.2016
Marketing Coordinator
F&W Media
06.2012 - 06.2015
Master’s Degree in Marketing -
Southern New Hampshire University
Bachelor’s Degree in Communications -
University of Cincinnati
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