Misti L. McCloud

Crafted, executed, and streamlined sales processes to enhance business efficiency. Researched, created, maintained, and enforced sales programs and training in alignment with sales and marketing leadership. Achieved sales and marketing alignment, coordinated marketing-driven sales activations, and ensured consistency in collateral, language, and strategy across departments.

• Promoted within a nine-month timeframe due to strong performance and organizational impact.
• Generated dynamic marketing content and communication tools for promotional campaigns in 1 international and 4 domestic markets.
• Restructured and streamlined CRM structure using HubSpot leading to a 72% increase in revenue forecasting accuracy.

Optimized operations for onsite sales and management teams, enabling business scalability. Acted as liaison between the fast-paced, high-growth local team and Corporate Headquarters to ensure seamless operations. Actively managed both real estate and membership sales while driving marketing efforts to enhance brand presence and attract clients.

• Key contributor to ensuring sales team exceeded annual sales goals within first six weeks of 2022
• Successfully developed >20 HubSpot reports & sales processes to track over $13M in revenue
• Created full structure, syllabus, and timeline to deliver a Master Sales Course to team of 10 sales agents responsible for real estate sales exceeding $500M across six domestic properties.

Cultivated tenant relationships and ensured timely response to requests, maintaining lease compliance for both owners and tenants. Actively monitored financial transactions related to leases and contracts. Prepared reports, documents, and meeting materials, while also overseeing property and office-related tasks such as client interactions, meeting attendance, and monthly reporting.

• Delivered exceptional outcomes for four owners and multiple high-profile tenants in a portfolio on over 30 acres that included six Class-A office buildings, more than 730,000 square feet of leased space, and over $2 billion in assets in Northern Virginia
• Provided hands-on oversight, comprehensive site management, problem resolution, and emergency responses to over 40 tenant companies including General Dynamics Mission Services (GDMS), MAG Aerospace, and Avaya Government Services
• Selected for position on company's first ever Diversity, Equity & Inclusion (DE&I) Council, working with the Communications Sub-Committees to craft all DE&I messaging and materials for CBRE global.

Managed vendor accounts, designed and led comprehensive marketing efforts including social media and radio commercials, while also directing HR functions, including new hire onboarding and training.

• Successfully sold business to an investor, resulting in a 147% return on investment for myself and my team
• Managed all aspects of award-winning Asheville, NC-based dessert shop Frostbite Ice Cream including product development, payroll and employee hiring/selection for >30 employees, marketing, and social media
• Business was profitable from first year
• Awarded Best Soft Serve in NC by BuzzFeed – 2017, 2019 & Awarded Best of WNC by Mountain Xpress

Enhanced operational systems, processes, and policies to advance the organization's mission, focusing on management reporting, information flow, business process improvement, and organizational planning.

• Managed timely delivery of winning contract position bids in excess of $1M within government agencies
• Identified process improvement opportunities to promote world-class customer experience
• Successfully navigated six real estate transactions within 24 months totaling over $500,000.