Misty Bockelman
Port St. Lucie
Summary
Strategic Director‑level leader in marketing and operations with deep expertise in revenue growth, CRM transformation, and building scalable, data‑driven systems. Known for optimizing digital performance and leading high‑impact, cross‑functional initiatives across Sales, Operations, IT, and Marketing. Proven track record of designing and executing integrated marketing strategies that elevate brand visibility, strengthen customer engagement, and deliver measurable business results.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Director of Marketing & Sales Operations
PGW Auto Glass
Port St. Lucie, FL
01.2018 - Current
- Revenue Growth & Digital Strategy
- Generated $9.9M in new revenue by architecting Salesforce workflows that improved lead visibility, qualification, and conversion.
- Built and executed national digital campaigns using A/B testing, segmentation, and analytics to increase engagement and ROI.
- Managed six-figure marketing budgets, optimizing spending across digital, events, and vendor initiatives.
- Led national event strategy for Auto Glass Week, overseeing vendor management, F&B, booth design, logistics, and cross-functional coordination.
- Marketing Operations & CRM Leadership
- Own end-to-end Salesforce CRM strategy, including workflow design, reporting dashboards, adoption training, and cross-functional alignment.
- Developed enterprise reporting for leads, conversion rates, and ROI to support data-driven decision making.
- Designed scalable processes that improved operational efficiency and strengthened interdepartmental execution.
- Cross-Functional Leadership & Program Execution
- Lead national initiatives across Sales, Operations, IT, and Marketing to improve alignment and execution.
- Supervise and develop staff, overseeing daily operations of the sales department.
- Built and managed the company’s national digital presence, attracting 30,000+ followers and increasing inbound demand.
Operational Excellence & Logistics Manager
Kelvion Inc. USA
York, PA
01.2014 - 01.2016
- Directed import/export, shipping, receiving, and warehouse operations for a national manufacturing organization, ensuring compliance, accuracy, and on‑time delivery across all logistics functions.
- Implemented new ordering, tracking, and billing systems that increased process accuracy by 30% and reduced shipment delays by 25%.
- Improved export approval procedures, cutting cycle times by 40% and significantly reducing compliance risks.
- Secured the organization’s SNAP‑R export license, enabling international shipments—including restricted regions—after completing advanced export/import control training.
- Promoted from CSR to Operations Excellence based on performance; expanded leadership scope from 1 direct report to managing a team of 7–10 logistics personnel across multiple functions.
- Developed and maintained business process maps that standardized workflows and improved cross‑departmental alignment.
- Strengthened data integrity across ERP and CRM systems, ensuring accurate reporting and regulatory compliance.
Sales Business Development Manager
Spencer Forrest
Brentwood, CA
01.2012 - 01.2016
- Increased brand visibility by 40% through a targeted trade show strategy, digital content campaigns, and coordinated national outreach initiatives.
- Developed consumer‑insight‑driven marketing content that contributed to a 15% lift in product profitability across key territories.
- Identified, qualified, and converted new customers through territory analysis, pipeline development, and strategic prospecting, expanding market penetration by 20%.
- Strengthened customer engagement through tailored messaging and product education, improving repeat‑order rates and long‑term account value.
- Collaborated with cross‑functional teams to align marketing, sales, and product positioning, ensuring consistent brand representation across all channels.
- Managed vendor relationships and promotional materials to support national sales initiatives and product launches.
Education
Master of Science - Public Affairs Journalism & Communications
The Ohio State University
Columbus, Ohio Skills
- Revenue Marketing
- CRM Ownership (Salesforce)
- Digital Strategy Marketing Operations
- Demand Generation
- Sales Enablement Go-to-Market Strategy
- Marketing Automation
- Data Analytics Reporting Dashboards
- Budget Oversight
- Vendor & Contract Negotiation National Program Management
- Process Optimization
- Team Leadership
- Strategic planning
- Digital marketing
- Networking
- Project planning
Websites
Certification
MARKETING & REVENUE LEADERSHIP
- Revenue Marketing & Demand Generation
- Go‑to‑Market Strategy
- Digital Strategy & Marketing Automation
- CRM Ownership (Salesforce)
- Reporting Dashboards & Data Analytics
- Marketing Operations
- National Program Management
- Process Optimization
- Vendor & Contract Negotiation
- Budget Oversight
- Team Leadership & Development
Timeline
Director of Marketing & Sales Operations
PGW Auto Glass
01.2018 - Current
Operational Excellence & Logistics Manager
Kelvion Inc. USA
01.2014 - 01.2016
Sales Business Development Manager
Spencer Forrest
01.2012 - 01.2016
Master of Science - Public Affairs Journalism & Communications
The Ohio State University
PUBLICATIONS & AUTHORSHIP
Published journalist with multiple articles in The Lantern (OSU). Author of 10+ children’s books under Misty’s Magical Mansion.
Additional Experience
Customer service leadership and credit operations roles supporting national brands.