Work Preference
Summary
Overview
Work History
Education
Skills
Volunteer & Community Leadership
Timeline
Generic
Open To Work

Misty D. John

Oklahoma City,OK

Work Preference

Job Search Status

Open to work

Desired Job Title

Senior Marketing ConsultantSenior Director of Sales & MarketingVice President, Medicare MarketingAccount ExecutiveSales Account Manager

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid
Location: Oklahoma City, OK
Open to relocation: No

Salary Range

$60000/yr - $200000/yr

Important To Me

Healthcare benefitsPaid time offStock Options / Equity / Profit Sharing401k matchPaid sick leaveWork-life balanceCareer advancementCompany CulturePersonal development programsWork from home optionFlexible work hours

Summary

Dynamic Senior Sales and Marketing Leader with over 20 years of proven expertise in driving revenue growth and expanding market reach across the media, healthcare, and insurance sectors. Highly skilled in developing impactful omnichannel advertising solutions, including radio, digital, and out-of-home (OOH) campaigns. Effectively manages multi-state territories and leads high-performing teams while consistently surpassing sales objectives through consultative sales strategies and data-driven planning. Results-oriented professional committed to leveraging innovative approaches to achieve exceptional business outcomes.

Overview

29
29
years of professional experience

Work History

Senior Marketing Consultant

Tyler Broadcasting Corporation
11.2021 - 12.2025
  • Developed and managed integrated advertising campaigns (Radio, Digital, OOH) for a broad range of regional and local clients.
  • Consistently exceeded individual and team sales quotas by identifying new market opportunities and applying consultative sales techniques.
  • Created customized marketing proposals that aligned client goals with multi-platform media solutions.
  • Enhanced market relevance by implementing data-driven reporting to demonstrate clients’ real-time ROI on digital and broadcast investments.
  • Built a strong pipeline through strategic networking and engaging high-level decision-makers.

Senior Director of Sales & Marketing

Champlin Broadcasting
08.2014 - 11.2021
  • Led comprehensive sales and marketing initiatives for media platforms, overseeing performance metrics and collaborating with agencies.
  • Directed forecasting and budgeting activities to ensure efficient resource use and profitability.
  • Mentored and coached sales team, that improved closing rates and strengthened customer retention.
  • Advanced brand visibility for key advertisers by creating exclusive sponsorship opportunities.

Account Representative (State of Oklahoma)

Matrix Network Management
03.2013 - 04.2014
  • Marketed ancillary Worker's Compensation Network/DME/Ancillary Services to claim professionals and organizations statewide.
  • Achieved a client referral rate of over 95% by providing proactive service and tailoring programs to client needs.

Director of National Sales (Nationwide)

Abacus Research, Inc.
07.2012 - 03.2013
  • Oversaw business development activities nationwide for full service investigative agency for workers comp/personal injury.
  • Developed and executed national sales strategies to drive revenue growth across diverse markets.
  • Managed large-scale trade shows and events, showcasing company offerings to potential buyers in various industries.
  • Established strategic partnerships with claim professionals, national brokers, healthcare vendors, and attorneys to expand the account base.

Vice President, Medicare Marketing

Burns White, LLC
01.2011 - 07.2012
  • Developed and managed nationwide marketing campaigns through targeted efforts focusing on Medicare Set-Asides, Conditional Payments, Section 111 Reporting, and Compliance Education.
  • Maintained relationships with major insurance carriers, claim professionals, and healthcare organizations across the country.

Regional Director of Sales (7-State Territory)

TechHealth, Inc.
08.2008 - 12.2010
  • Cultivated new business opportunities while managing customer relationships for ancillary services.
  • Maintained detailed account records in CRM to track activity and performance.
  • Resolved account issues promptly, ensuring high levels of customer satisfaction.
  • Oversaw maintenance of home office operations in multiple territories including OK, TX, AR, LA, TN.
  • Participated as a member in Oklahoma Self-Insured Association, Arkansas Self-Insured Association, Oklahoma Claims Association, and Dallas Claims Association.

Area Account Manager (5-State Territory)

Gould & Lamb, LLC
12.2006 - 06.2008
  • Managed territory across Oklahoma, Houston, Austin, San Antonio, Colorado, New Mexico, and Arkansas.
  • Sold Medicare Set-Aside and Cost Containment Services to clients in designated territory.
  • Developed business plan to enhance market share through targeted tactics and resource allocation.
  • Employed customer-focused selling techniques to ensure high satisfaction and product knowledge.
  • Cultivated and strengthened relationships with existing clients for sustained business growth.
  • Delivered tailored sales presentations aligned with customer needs and preferences.
  • Achieved revenue goals while driving aggressive growth within territory.

Account Executive

American Home Shield
01.2005 - 11.2006
  • Managed all sales functions in assigned territory to achieve production budget.
  • Forecasted, solicited, and secured home warranty sales alongside other product services.
  • Developed prospective customer lists to expand market reach.
  • Implemented comprehensive marketing and sales strategies targeting current and former clients.
  • Conducted presentations, both group and one-on-one, for brokers and agents.
  • Resolved service issues through direct communication with customers.
  • Attended real estate meetings, functions, and trade shows to enhance industry connections.
  • Maintained home office operations efficiently.

Insurance Agent/Office Manager

Farmers Insurance Group
04.1997 - 11.2004
  • Executed cold calls and set appointments to generate business in personal and commercial insurance sectors.
  • Cultivated sales from an existing book of business through effective client engagement.
  • Performed needs-based interviews to tailor insurance solutions for clients.
  • Contacted prospects and policyholders to arrange initial sales discussions.
  • Promoted and sold a range of State Farm Bank products, including home equity lines of credit and refinancing options.
  • Prepared necessary documentation, including forms and endorsements, adhering to marketing strategies.
  • Handled insurance claims processing while delivering exceptional customer service and administrative support.
  • Oversaw daily operations at Vian satellite office, focusing on sales and client satisfaction.

Education

Marketing/Business

University of Central Oklahoma
Edmond, OK

Skills

  • Customer relationship management
  • Proposal development
  • Budgeting and forecasting
  • Account growth
  • Digital marketing, radio and OOH solutions
  • Client retention strategies
  • Networking
  • Effective communication skills
  • Presentation skills
  • Microsoft 365 proficiency
  • Attention to detail
  • Active listening

Volunteer & Community Leadership

Active Member, Oklahoma City Networking & Professional Groups, Consultant for Local Business Growth Initiatives

Timeline

Senior Marketing Consultant

Tyler Broadcasting Corporation
11.2021 - 12.2025

Senior Director of Sales & Marketing

Champlin Broadcasting
08.2014 - 11.2021

Account Representative (State of Oklahoma)

Matrix Network Management
03.2013 - 04.2014

Director of National Sales (Nationwide)

Abacus Research, Inc.
07.2012 - 03.2013

Vice President, Medicare Marketing

Burns White, LLC
01.2011 - 07.2012

Regional Director of Sales (7-State Territory)

TechHealth, Inc.
08.2008 - 12.2010

Area Account Manager (5-State Territory)

Gould & Lamb, LLC
12.2006 - 06.2008

Account Executive

American Home Shield
01.2005 - 11.2006

Insurance Agent/Office Manager

Farmers Insurance Group
04.1997 - 11.2004

Marketing/Business

University of Central Oklahoma

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Misty D. John