Goal-oriented and accomplished manager with over 24 years of distinguished experience in the Sales and Beverage industries. Proven leader with a consistent record of driving revenue growth, strengthening customer relationships, and fostering high-performing teams. Dedicated to streamlining operations, optimizing employee talent, and delivering exceptional customer satisfaction.
Overview
25
25
years of professional experience
Work History
Director of Sales for On-Premise
Lipman Brothers
06.2025 - Current
Leading a multi-level team of 6 Managers, 16 Sales Representatives, and 3 Sales Support Specialists, promoting collaboration and accountability to drive results.
Manage a portfolio of 950+ customer accounts while maintaining relationships with 700+ suppliers to ensure product availability, profitability, and market responsiveness.
Establish and execute sales targets, implementing strategies, and go-to-market plans to maximize revenue and goal opportunities. Retain and expand key accounts by leveraging strong relationship management and strategic sales initiatives.
Sales Director of Spirits in On-Premise
Lipman Brothers
09.2023 - 06.2025
Trained and developed 20 Sales Representatives on a portfolio of over 200 supplier brands, enhancing product knowledge and sales performance. Accounted for over $51,000,000 in yearly revenue.
Partnered with major suppliers including Tito’s, Brown-Forman, Diageo, William Grant, Proximo, Bacardi, Sazerac, Gallo, Heaven Hill, Pernod Ricard, and Constellation Brands to strengthen market presence and drive revenue growth.
Created and advanced key sales initiatives aligned with company goals, achieving approximately 50% of all well placements and 50% of cocktail placements across Middle Tennessee.
Led and mentored two additional Spirit Managers, promoting collaboration and consistency in execution across teams.
Collaborated with Business Unit Directors to develop market programs, promotional strategies, and competitive pricing for go-to-market success.
Market Manager on Premise
Lipman Brothers Inc.
07.2014 - 09.2023
Guided over 20 Sales Representatives, developing many into promoted roles and fostering individual career growth.
Consistently led the on-premise team to top performance, achieving multiple years as the #1 team in on-premise sales growth, approximately $22,000,000 in revenue per year.
Directly managed up to 8 Sales Representatives over an 8-year period, overseeing more than 300 customer accounts ranging from high-volume Broadway venues to outer-market territories.
Built and maintained strong supplier partnerships with over 700 suppliers, driving collaboration and market execution.
Director of Outlets
Hilton
04.2001 - 05.2014
Opened the hotel in 2001 as a Bartender at Eddie George’s Sports Grill and advanced through multiple roles to lead overall beverage operations for the property.
Oversaw all beverage operations, including catering/banquets and multiple outlets team of 50 employees—featuring Eddie George’s Sports Grill, one of Nashville’s first high-profile hotel restaurants and a multi-year “Best in Nashville” award winner.
Developed and maintained relationships with distributors and suppliers to maximize product quality, pricing, and promotional opportunities.
Created and implemented comprehensive training manuals for all front-of-house positions to ensure consistent service standards and team development.
Education
Bachelor of Arts - Business Communication
University of Alabama At Huntsville
Huntsville, AL
06-2000
Skills
Exceptional communication, organization, and multi-tasking abilities
Proven leadership in team development, coaching, and performance management
Skilled in motivating and managing people to achieve and exceed goals
Strong customer relationship management and service-oriented focus
Expertise in building and maintaining supplier partnerships
Experienced in recruitment, onboarding, and training of high-performing staff
Strategic business development and account growth execution
Proficient in market analysis, identifying and capitalizing on local trends