Misty Sadlon
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 20+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
20
20
years of professional experience
Work History
Senior Marketing Partner
American Modern Insurance/ Munich RE
11.2018 - Current
- Develop automated lifecycle marketing campaigns for policyholders from acquisition to retention
- Increased acquisition by $216 in premium per email sent for policyholders
- Chosen to create a brand and marketing strategy for our policyholders while doing a Customer Experience rotation
- Marketing partner for strategic alliances including USAA, Nationwide, Homesite, and New Jersey Mutual Insurance
- Developed B2B national campaign for all recreational product lines increasing quotes 20%
- Collaborate with digital team to learn Marketo for marketing automation, improve testing measurements and efficiencies, create lifecycle campaigns based on data for retention and acquisition campaigns
- Member of several cross functional teams including product, legal, sales, underwriting and claims, training and customer service, and business and data transformation
- Invited to collaborate and participate as an ad-hoc member to drive the overall initiatives and strategy of the Global Communication team
- Led product marketing launches and G2M marketing strategy for new Homeowners product, Recreational products, and policyholder facing marketing
- Partner with internal creative team and external agencies to ensure that the content strategy aligns with overall marketing strategy and hits target KPIs
- Created SOP for marketing processes to ensure compliancy.
CRM Marketing Manager Consultant
Luxottica
01.2017 - 12.2017
- Assisted in launching a sub-brand of LensCrafters, LensCrafters at Macy's, by identifying, developing, and evaluating marketing strategies based on company objectives, brand, and market trends
- Managed vendors, brands, various internal teams, and customers while creating engaging online and print marketing campaigns
- Analyzed performance of all marketing programs to identify the best opportunities for optimization
- Produced engaging online campaigns while hitting target KPIs and marketing performance metrics 95% of the time
- Increased customer retention base 233%
- Contract extended an additional 6 months.
On-site Manager and Owner
The Goddard School
04.2007 - 08.2015
- Advised and mentored faculty to achieve long-term career goals and actively engaged team members to clarify professional goals through CEUs, mentoring partnerships and creating opportunities for employees to develop
- Developed and executed all marketing including email, social media, press releases, news and media clips, open houses, and community relations campaigns to effectively maintain, retain and acquire client base
- Responsible for hiring, on-boarding, retaining, and terminating staff of approximately 20 employee's, average turnover was 70% (20% above industry standards)
- Increased revenue from $0 to over $1 million in sales
- Ensured budgets were in line or under budget including payroll at 35% and supplies at 10%
- Achieved over 300% ROI on open houses
- Maintained quality assurance scores above 95% by Goddard Systems
- Reduced turnover by 75% from previous on-site owner and increased employee morale.
Marketing Project Leader/ Specialist
Avnet Inc.
06.2004 - 03.2007
- Created and executed multifaceted marketing campaigns using multiple mediums and ensured projects were on time and at or under budget
- Performed technical writing and copy editing for multi-page technical corporate brochures
- Managed various vendors, suppliers, Value Added Resellers, internal teams, and customers
- Contributed to 16.4% increase in sales by identifying, developing, and evaluating marketing strategies based on knowledge of company objectives, brand, and market trends
- Collaborated and managed external marketing agencies and product managers to promote products and services while managing budgets of more than $1,000,000.
Education
Graduate Certificate -
Marketing Management
B.S. Communications -
Ohio University
MBA - Marketing Management
Colorado State University
Fort Collins, CO05.2018
Skills
- Strategic Marketing & Brand Management
- Lead Generation
- Alliance Partner Marketing
- Digital Marketing
- B2B B2C B2B2C Marketing
- Marketing Automation & Lifecycle Marketing
- G2M Strategy
- Persona Development
- CRM Management
- Marketing Analytics
- Budget Management
- Employee Management
Accomplishments
- American Modern Insurance AMMy award winner, Authentic Expert August 2021
- Only member of global marketing strategy team selected to be a member of 2025 Munich Re Global Digital Strategy COE
- Co-Led RFP for marketing automation software: Marketo
- Created first digital journey for American Modern Insurance Policyholders
- Top Goddard School Franchisee market performer, Phoenix market
Professional Highlights
- American Modern Insurance AMMy award winner, Authentic Expert August 2021
- Selected to be a member of 2025 Munich Re Global Digital Strategy initiative
- Co-Led RFP for marketing automation software: Marketo
- Created first digital journey for American Modern Insurance Policyholders
- Top Franchisee market performer, Phoenix market
Personal Information
Title: Marketing Stategist, Manager, and Digital InnovaTor
Timeline
Senior Marketing Partner
American Modern Insurance/ Munich RE
11.2018 - Current
CRM Marketing Manager Consultant
Luxottica
01.2017 - 12.2017
On-site Manager and Owner
The Goddard School
04.2007 - 08.2015
Marketing Project Leader/ Specialist
Avnet Inc.
06.2004 - 03.2007
Graduate Certificate -
Marketing Management
B.S. Communications -
Ohio University
MBA - Marketing Management
Colorado State University
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