Mitch Ahiers
Austin,TX
Summary
A results-driven marketing executive with expertise in demand generation, content creation, and marketing operations across SaaS, cybersecurity, and e-commerce industries. Known for developing innovative campaigns that drive revenue growth, increase engagement, and accelerate sales pipelines. Skilled in advising C-level executives and leading teams to achieve business objectives.
Overview
10
10
years of professional experience
Work History
Head of Marketing and Strategy
EX Squared
01.2021 - Current
- Achieved 250% of lead targets and 150% of revenue goals, implementing a multi-channel marketing strategy.
- Developed ABM strategies, improving customer cross-selling and upselling by 35%.
- Increased web traffic by 409% through digital marketing, SEO, and content strategies.
- Launched a video content and thought leadership program, enhancing brand recognition by 45%.
- Streamlined global marketing efforts, reducing operational costs by 20% and boosting efficiency.
Director, Marketing & Demand Generation
IPFolio
01.2018 - 01.2020
- Led marketing campaigns that drove a 300% increase in lead generation and 150% in product trials.
- Developed ABM programs for key accounts, boosting website traffic by 2x and engagement by 3x.
- Launched product-led strategies, improving customer retention by 25%.
- Partnered with sales to create competitive outreach tools, boosting close rates by 20%.
Director, Marketing & Demand Generation
Anaqua
01.2015 - 01.2017
- Directed marketing campaigns contributing to 66% of new business growth, accelerating sales funnel velocity by 40%.
- Developed ABM strategies that increased qualified leads by 60% across high-value accounts.
- Led SEO initiatives that grew web traffic by 141% and doubled conference participation.
Education
Bachelor of Science - Marketing
Santa Clara University
Santa Clara, CASkills
- Marketing Automation & CRM: Salesforce, Pardot, HubSpot
- CRM Management
- Product marketing
- Demand Generation: ABM, Lead Generation, Funnel Optimization
- Digital Marketing: SEM, SEO, PPC, LinkedIn Ads, Content Marketing
- Analytics & Reporting: Data Analysis, KPIs, Funnel Metrics
- Team Leadership: Cross-functional Team Management, Mentoring
- Multi-Channel Campaigns: Email, Social Media, Search Engine Marketing
Linkedinprofile
linkedin.com/in/demand-generation-marketing
Timeline
Head of Marketing and Strategy
EX Squared
01.2021 - Current
Director, Marketing & Demand Generation
IPFolio
01.2018 - 01.2020
Director, Marketing & Demand Generation
Anaqua
01.2015 - 01.2017
Bachelor of Science - Marketing
Santa Clara University
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