Mitch Howell
Orem,UT
Summary
Technical and data-driven Digital Marketing Manager experienced working with cross-functional teams to achieve demand generation goals. Skilled in pay-per-click advertising and marketing analytics. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.
Overview
7
7
years of professional experience
Work History
Digital Marketing Manager
DigiCert, Inc
02.2022 - 10.2023
- Managed all aspects of paid digital marketing campaigns through programmatic, paid search, and paid social channels.
- Built dashboards to communicate campaign performance to executive leadership team.
- Coached team members on productivity strategies to accomplish challenging goals.
- Highlights: Drove 2,100% increase in lead volume and 99.5% decrease in CPA for Paid Search campaigns. Salvaged LinkedIn Ad campaigns through implementation of Lead Gen Forms.
Digital Marketing Specialist
DigiCert, Inc
05.2018 - 02.2022
- Planned and built demand-gen campaigns to support GTM initiatives.
- Managed advertising budget ($2MM+ yearly) for Google, Bing, and YouTube.
- Automated reporting process, reducing time by 83%.
- Highlight: Planned and built account restructure, which resulted in improvement of 300% in lead volume.
Email/Marketing Automation Specialist
Vivint Smart Home
08.2016 - 05.2018
- Built, executed, and automated email communications to 10,000+ employees and over 1,000,000+ customers.
- Managed HTML templates for critical customer-facing email.
- Established team templates and workflows for Salesforce Marketing Cloud.
- Highlight: Reduced company expenses by over $1 MM annually with customer on-boarding campaign.
Education
Bachelor of Science - Marketing
Utah Valley University
Orem, UT05.2018
Skills
- KPI Monitoring
- Audience Engagement
- Calculating ROI
- Prospecting Customers
- Data Analytics and Reporting
- Digital Marketing Strategy
- Revenue Generation
- SEM Strategy Development
- Project Management
Languages
Spanish
Professional Working
Timeline
Digital Marketing Manager
DigiCert, Inc
02.2022 - 10.2023
Digital Marketing Specialist
DigiCert, Inc
05.2018 - 02.2022
Email/Marketing Automation Specialist
Vivint Smart Home
08.2016 - 05.2018
Bachelor of Science - Marketing
Utah Valley University
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