Mitch Gennuso

Digital Strategy, Product Management & Platform Delivery

Digital Strategy & Product Management

• Develop, communicate, and maintain digital product strategies and roadmaps aligned to organizational priorities, operational needs, and long-term platform scalability.
• Oversee the end-to-end product lifecycle for multiple digital solutions, from discovery and strategy through delivery, adoption, and optimization.
• Ensure digital offerings anticipate and respond to evolving user expectations, regulatory requirements, and industry trends, including automation and AI-enabled workflows.
• Benchmark internal digital solutions against legacy platforms and emerging best practices to inform modernization and investment decisions.
• Champion accessible, user-centered, and efficient digital experiences, balancing usability with operational and compliance constraints.

Leadership & Cross-Functional Alignment

• Provide strategic leadership across cross-functional teams including engineering, UX, QA, operations, training, and platform partners.
• Actively participate in senior-level and cross-functional working groups to advance enterprise digital initiatives.
• Influence prioritization and delivery across teams without direct authority, ensuring alignment on high-leverage initiatives and shared outcomes.
• Mentor and support teammates through product best practices, roadmap clarity, and outcome-focused delivery.

Performance, Analytics & Innovation

• Measure, analyze, and report on digital product performance using KPIs tied to adoption, efficiency gains, error reduction, and user behavior.
• Establish ROI and impact frameworks to guide roadmap decisions and demonstrate value delivered by digital initiatives.
• Lead innovation efforts focused on workflow automation, intelligent validation, and alerting systems that reduce manual effort and improve data integrity.
• Leverage data and system insights to continuously refine product strategy and prioritize high-impact enhancements.

Compliance, Risk & Platform Integration

• Design digital solutions with built-in controls, validations, auditability, and risk mitigation, supporting compliance and governance requirements.
• Partner closely with compliance, security, and platform teams to ensure digital solutions meet evolving standards for data protection and operational risk.
• Coordinate with external vendors and internal platform teams on integrations, shared services, and API-driven solutions, ensuring reliability and scalability.

Digital Platforms, Integrations & Vendor Partnerships

• Led digital product strategy and delivery for patient-facing and enterprise platforms within a highly regulated healthcare environment.
• Oversaw mobile experiences, and API-driven solutions connecting internal systems, vendors, and external partners.
• Defined and managed product roadmaps, milestones, and success criteria, ensuring alignment across engineering, sales, marketing, and client stakeholders.
• Established delivery standards and governance practices that improved predictability, reduced implementation timelines, and supported scalable growth.
• Partnered with clients, vendors, and internal teams to deliver compliant, user-centered digital solutions.

• Decreased implementation time by 45 days for Hub brands by creating new tools focused on standardization.
• Set goals, formalized policies and enforced agile standards to maximize team velocity and performance to keep projects on-task and achieve quarterly/yearly roadmap milestones.
• Coordinated design meetings and decisions across internal departments and cross-functional teams.
• Established criteria for milestones within product roadmap to measure development progress and report success to stakeholders.

• Led joint application development and cross-functional white boarding sessions to determine future business and system requirements.
• Generated detailed business requirements for complex use cases, where enterprise tools are needed to facilitate operational workflows.
• Led user focus groups, requirements workshops and user training sessions and independently developed business requirements for complex user tasks.

• Developed and managed the entire product life cycle of EthAssist ® (bioethics focused cloud based LCMS), from conception to delivery.
• Planned and executed EthAssist integration projects at universities, hospitals and residency programs nationwide, including: Lake Erie College of Osteopathic Medicine, Sentara Health System, VITAS Healthcare and Kaiser Permanente.