Mitchell Adams
Houston,TX
Summary
Marketing Director with 7+ years experience bringing unique and immersive event experiences to new markets. Skilled in creating and implementing successful marketing strategies, building key relationships, and driving brand awareness. Proven passion for creating a positive impact.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Director
Equation Events
Houston, TX
01.2021 - 10.2023
- Led strategy for promoting immersive event services across markets locally and nationally while executing all customer acquisition initiatives.
- Built marketing team responsible for boosting brand awareness while driving multi-channel leads and optimizing our digital presence.
- Drove 200% traffic increase to our portfolio companies during 2022 - 2023 while increasing lead generation from Q4 2022 to Q3 2023 by 80%.
- Developed relationships with key partners in Houston focusing on entertainment and hospitality industry.
- Collaborated with CEO, sales team and operations team to align company priorities while leading weekly and monthly calls covering departmental goals, successes, and challenges.
Marketing Manager
Virtual Reality Rental
Houston, TX
01.2017 - 12.2021
- Increased brand awareness by creating and managing content schedule, leading content creation, conducting email outreach, driving customer reviews, growing newsletter, developing promotions, and optimizing website
- Consistently outranked larger competitors in SERP for strategic keywords - 80% of targeted kw ranking #1-3 - leading to increased awareness and lead generation.
- Developed and maintained data-driven internal tracking system for all marketing efforts while defining KPI's and owning overall strategy
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
Research Associate
Hornby Zeller Associates
Little Rock, AR
01.2014 - 12.2016
- Provided in depth analysis for key performance areas in the Arkansas, West Virginia, and Pennsylvania state foster care systems.
- Duties included conducting qualitative and quantitative analysis, interviewing, technical report writing, and contract monitoring in order to achieve positive outcomes for children in care.
- Created monthly reports used by Arkansas legislature to explore policy impact.
Education
Public Service M.P.S. -
Clinton School Of Public Service
Little Rock, AR01.2014
International Relation B.A. -
University Of Central Arkansas
Conway, AR01.2011
Skills
- Marketing Strategy
- Digital Design
- Team Collaboration and Management
- Brand Awareness
- Network Building
- Planning and Execution
- Analytics and SEO
- Campaign Development
- Strategic Planning
- KPI / ROI Reporting
Additional Information
- Curate social media content for Houston's largest social running club.
- Established relationships with local venues and community partners including entertainment and hospitality businesses, retail spaces, event venues, non-profit organizations, art galleries, and local influencers.
- Planned social run series benefitting numerous area charities, frequently participate as a volunteer for community impact events, and created program with previous employer offering free event services for children in residential care.
Certification
- Collaborative
- Creative Thinker
- Energetic Problem Solver
- Detail Oriented
- Effective Communicator and Leader
Timeline
Marketing Director
Equation Events
01.2021 - 10.2023
Marketing Manager
Virtual Reality Rental
01.2017 - 12.2021
Research Associate
Hornby Zeller Associates
01.2014 - 12.2016
Public Service M.P.S. -
Clinton School Of Public Service
International Relation B.A. -
University Of Central Arkansas