Mitchell Adams
Houston,TX
Summary
Marketing Director with 7+ years experience bringing unique and immersive event experiences to new markets. Skilled in creating and implementing successful marketing strategies, building key relationships, and driving brand awareness. Proven passion for creating a positive impact.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Director
Equation Events
01.2021 - 10.2023
- Led strategy for promoting immersive event services across markets locally and nationally while executing all customer acquisition initiatives.
- Built marketing team responsible for boosting brand awareness while driving multi-channel leads and optimizing our digital presence.
- Drove 200% traffic increase to our portfolio companies during 2022 - 2023 while increasing lead generation from Q4 2022 to Q3 2023 by 80%.
- Developed relationships with key partners in Houston focusing on entertainment and hospitality industry.
- Collaborated with CEO, sales team and operations team to align company priorities while leading weekly and monthly calls covering departmental goals, successes, and challenges.
Marketing Manager
Virtual Reality Rental
01.2017 - 12.2021
- Increased brand awareness by creating and managing content schedule, leading content creation, conducting email outreach, driving customer reviews, growing newsletter, developing promotions, and optimizing website
- Consistently outranked larger competitors in SERP for strategic keywords - 80% of targeted kw ranking #1-3 - leading to increased awareness and lead generation.
- Developed and maintained data-driven internal tracking system for all marketing efforts while defining KPI's and owning overall strategy
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
Research Associate
Hornby Zeller Associates
01.2014 - 12.2016
- Provided in depth analysis for key performance areas in the Arkansas, West Virginia, and Pennsylvania state foster care systems.
- Duties included conducting qualitative and quantitative analysis, interviewing, technical report writing, and contract monitoring in order to achieve positive outcomes for children in care.
- Created monthly reports used by Arkansas legislature to explore policy impact.
Education
Public Service M.P.S. -
Clinton School Of Public Service
Little Rock, AR01.2014
International Relation B.A. -
University Of Central Arkansas
Conway, AR01.2011
Skills
- Marketing Strategy
- Digital Design
- Team Collaboration and Management
- Brand Awareness
- Network Building
- Planning and Execution
- Analytics and SEO
- Campaign Development
- Strategic Planning
- KPI / ROI Reporting
Additional Information
- Curate social media content for Houston's largest social running club.
- Established relationships with local venues and community partners including entertainment and hospitality businesses, retail spaces, event venues, non-profit organizations, art galleries, and local influencers.
- Planned social run series benefitting numerous area charities, frequently participate as a volunteer for community impact events, and created program with previous employer offering free event services for children in residential care.
Certification
- Collaborative
- Creative Thinker
- Energetic Problem Solver
- Detail Oriented
- Effective Communicator and Leader
Timeline
Marketing Director
Equation Events
01.2021 - 10.2023
Marketing Manager
Virtual Reality Rental
01.2017 - 12.2021
Research Associate
Hornby Zeller Associates
01.2014 - 12.2016
Public Service M.P.S. -
Clinton School Of Public Service
International Relation B.A. -
University Of Central Arkansas
- Collaborative
- Creative Thinker
- Energetic Problem Solver
- Detail Oriented
- Effective Communicator and Leader
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