Results orientated leader and strategist with a proven track record of community economic development, program development and small business support. Excels at stakeholder relations and strategic planning that is based on building long term relationships that are focused on empathy and the human side of business.
Overview
28
28
years of professional experience
Work History
Cofounder & Director
Built Oregon
08.2014 - Current
Developed key operational and strategic initiatives to drive and maintain sustain organizational growth and impact. .
Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Drafted and distributed reports to assist board members with critical business decisions.
Spearheaded innovative approaches to resource allocation and strategic planning.
Aligned organizational objectives and programs with nonprofit mission to increase community and founder engagement and impact.
Prepared and oversaw annual budgets.
Established and maintained strong relationships with organizational supporters and strategic partners.
Led recruitment and development of Built Oregon mentor network that has 200 experienced consumer product individuals giving their time to support emerging brands.
Implemented and oversaw operations and strategy for the Built Oregon Bridges program that has worked with 125+ BIPOC companies to get access to retail opportunities with 7 partners, farmers market opportunities, and industry shows.
Co-Developed and supervised Built Oregon's Black Community Work including the management of PitchBlack, disbursement of over $300,000 to Black owned businesses, Black Friday pop up events, and the Black Business Accelerator program.
Developed and launched the Built Festival, an annual event that brings together the consumer product ecosystem and community.
Launched, oversaw and managed all operations of the Built Oregon consumer product accelerator including 1:1 meetings with 75 companies since 2019.
Co-developed and oversaw operations for the Built Marketplace, an online marketplace that was created to support Oregon small businesses during the pandemic in 2020. The site hosted over 300 companies and drove $120,000 in revenue in 4 weeks to the companies.
Member of the Governor's Small Business Advisory Cabinet in 2016.
Co-chaired the Growth and Innovation committee for the Oregon Business Council Food and Beverage task force.
Member of the Food & Beverage Center for Innovation Excellence working group.
Independent Brand Consultant
Self-employeed
03.2018 - 05.2021
Spearheaded strategic brand plan for Henningsen Cold Storage.
Managed and oversaw the creative, brand and place making strategy for the City of Independence.
Conducted research and analysis to determine positioning and messaging for the re-brand of the Northwest Food Processors Association to Food Northwest.
Co-led an internal and external brand and employee positioning strategy for CMD agency.
Cofounder & Brand Strategist
Morange Design
03.2002 - 10.2019
Initiated business development strategy to drive company growth.
Established and maintained strong relationships with clients and contractors.
Oversaw creative and strategic brand marketing for Saban Brands, including leading the work on the Power Rangers and Paul Frank accounts with year over year fan engagement increases.
Wrote engaging and successful marketing, advertising, and website copy for over 50 clients.
Organized and coordinated web development strategy for Harbor Freight Tools that bridged their historical brand to an innovative future.
Spearheaded numerous creative brainstorming processes involving internal and external stakeholders that identified potential new growth, opportunities for the brand, and strategic positioning.
Drove the development and implementation of a multi-channeled marketing strategies for clients in the technology, consumer product and service industries.
Executed comprehensive research and creative approaches to maximize brand recognition and launch effective brand awareness campaigns.
Cofounder & CMO
Arizona Outback Adventures
02.1996 - 09.2000
Developed marketing materials and campaigns that generated awareness and a 75% increase in client conversions.
Recruited, interviewed and hired new staff members and developed training materials for employees.
Cultivated company-wide culture of respect and collaboration.
Represented organization at industry conferences and events.
Co-led strategies to drive company growth and increase market share and profitability.
Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
Designed and developed the brand identity to launch the outdoor adventure company.
Led business development outreach resulting in 200% year over year growth.
Company was acquired by REI in 2019.
Education
Bachelor of Science - Wildlife Conservation Biology
Arizona State University
Tempe, AZ
05.1995
Skills
Stakeholder Relations & Communication
Results Orientation
Board Reporting
Operations Management
Fundraising
Business Owner Support & Mental Health
Program Oversight
Organizational Development
Strategic Planning
Profit and Loss Management
Strategic Partnership Development
Community Economic Development
Accomplishments
Member of the Sun Devil 100 Business Group
Oregon Entrepreneurs Network Volunteer of the Year 2014
Portland Business Journal Game Changer in 2024
Governor's Small Business Advisory Board in 2016
Timeline
Independent Brand Consultant
Self-employeed
03.2018 - 05.2021
Cofounder & Director
Built Oregon
08.2014 - Current
Cofounder & Brand Strategist
Morange Design
03.2002 - 10.2019
Cofounder & CMO
Arizona Outback Adventures
02.1996 - 09.2000
Bachelor of Science - Wildlife Conservation Biology