Mitchell Kroger
Summary
10 years working for National and Private Label brands, delivering critical category analysis across Grocery, Pet, BBH, and Everyday products. Majority of experience involves Kroger, both from inside and CPG vantage, though also includes Target, Meijer and C-Store proving me well-rounded and understanding of channel uniqueness.
Overview
10
10
years of professional experience
Work History
Senior CPG Analyst
Crossmark
05.2023 - Current
- Delivered business and category insights for assigned brands to inform strategic decisions.
- Analyzed multiple data sources to direct focus on specific aisle and promotion efforts.
- Expanded responsibilities to include AMC Popcorn, Blue Diamond, and Premier Nutrition, resulting from initial success with Blue Buffalo.
- Provided valuable insights that contributed to team success. the team earned the desired Category Captain for CVS and for Harris Teeter, and earn additional retailer business for Dole.
Strategic Marketing Analyst
Morton Salt Company
10.2021 - 05.2023
- Analyzed sales data to identify optimal timing for product promotions at Kroger and Meijer.
- Monitored and reported key sales trends before, during, and after promotions to assess retailer impact and company financial outcomes.
- Collaborated with Category Manager to identify key product opportunities and trends in culinary salt, ice melt, and water softening salt.
- Developed and filed promotional contracts, surpassing both internal and client expectations.
Process Manager
P.L. Marketing
12.2017 - 10.2021
- Collaborated with Kroger's Category Manager to lead team in developing, executing, and measuring assortment strategies, directly influencing $3.8 billion in grocery sales across 22 divisions.
- Bag Snacks: 1 Commodity, 2 Billion in Sales, 5 Analysts
- Beverages: 8 Commodities, $1.8 Billion in Sales, 2 Analysts
- Warehouse Snacks: 10 Commodities, $1 Billion in Sales, 1 Analyst
- Directed new item launch process while engaging top vendors including Red Bull, Monster, PepsiCo, Coke, KDP, Frito Lay, and Pringles to ensure successful product introductions.
- Maintained strategic relationships with vendors on behalf of Kroger to support seamless execution of initiatives.
Analyst
PL Marketing
06.2016 - 12.2017
Education
BS - Marketing
University of Louisville
05-2016
Skills
- Business analytics
- Data visualization
- Data-driven decisions
- Excel proficiency
- Project management
- Team leadership
- Consumer insights
- Critical thinking
- Effective communication
- Relationship building
Timeline
Senior CPG Analyst
Crossmark
05.2023 - Current
Strategic Marketing Analyst
Morton Salt Company
10.2021 - 05.2023
Process Manager
P.L. Marketing
12.2017 - 10.2021
Analyst
PL Marketing
06.2016 - 12.2017
BS - Marketing
University of Louisville