Led a pod of producers who have innovated UGC content on Complex and First We Feast brands to expand the pages’ reach to achieve 107% and 1,800% revenue growth on Facebook
Analyzed YouTube data (watch time, retention) to identify best practices and execute on learnings, resulting in over 7.3 million views and over 35 videos published
Ideated, produced, shot, directed, and edited original short form and long form social content for YouTube, Facebook, Twitter and Instagram
Provided creative feedback and guidance on best practices on publishing social content on different platforms while managing their output and adopting new content strategy
Scheduled shoots and set up filming by communicating with talent and crew across Los Angeles and New York offices
Assisted in transitioning the BuzzFeed YouTube channel to focus on trending online content and adapt to new video formats
Social Video Producer
BuzzFeed
11.2020 - 11.2021
Created viral short form content across various BuzzFeed channels and social media platforms (Facebook, Instagram and Twitter), garnering over 2 billion video views, 1.6 billion minutes watched and generated over $1.2 million in ad revenue
Produced, edited, and published over 180 unique videos for social media
Built a strong network of top BuzzFeed creators through collaborating on videos for BuzzFeed
Social Publishing Coordinator
BuzzFeed
06.2019 - 11.2020
Composed original thumbnail artwork for over 900 videos across YouTube, Facebook, and Instagram while optimizing video metadata for SEO best practices and increased viewership across BuzzFeed's US channels
Oversaw team schedules, coordinated and tracked action items and project manage assignments for video uploads
Curated Instagram stories to drive viewership traffic to BuzzFeed affiliates
Maximized strategic approaches by keeping close eye on video performance and made appropriate adjustments
Video Editor - Intern
Studio71
06.2018 - 08.2018
Organized assets by collecting data from camera media, transcoding video and audio files
Synced and managed both external audio and UHD/HD media using Adobe Premiere Pro
Created string-outs, rough cuts, and final cuts of weekly videos for content creators including: Lilly Singh (over 14 million YouTube Subscribers) and "AsapSCIENCE" (over 10 million YouTube Subscribers)
Created graphics and thumbnails using Adobe Photoshop to meet desired aesthetics
Created cut-down versions of final videos for social media promotion (e.g. Instagram, Facebook and Twitter)
Color graded RAW Canon cinema camera footage
Event Photographer and Videographer
Freelance
11.2017 - Current
Utilize Adobe Creative Cloud platform to manage, transcode, and edit video and photo images on a client-by-client basis
Collaborate with event planner and/or client to discuss aesthetic approach prior to event commencement
Education
Bachelor of Arts: Cinema & Television - May 2019
California State University - Fullerton
Fullerton, CA
Skills
Skills: Adobe Creative Cloud(After Effects, Lightroom, Photoshop, Premiere Pro), Avid (Pro Tools, Media Composer) Final Cut Pro, Logic Pro, G Suite, Microsoft Office (Excel, PowerPoint, Word)
Equipment: Apple & PC (Mac OS & Windows), Production Lighting (ARRI, Kino Flo), DSLR Cameras (Canon, Sony), Aerial Videography (DJI Drone), Production Audio (Tascam, Zoom), Gimbal System (DJI Ronin M)