Summary
Overview
Work History
Education
Skills
Community Service
Timeline
Generic

Mitchell Wenger

Randolph

Summary

Dynamic leader with a proven track record at Zoetis, driving digital experience strategy and e-commerce platform development. Achieved $200M revenue growth through innovative solutions and cross-functional collaboration. Expert in analytics measurement and team leadership, fostering a culture of continuous improvement and customer-centricity.

Overview

15
15
years of professional experience

Work History

Head of Customer Digital Solutions

ZOETIS
Parsippany
01.2017 - Current
  • Directed customer-facing digital properties for largest global producer of pet and livestock medicine.get.
  • Developed vision and strategy for corporate website, e-commerce platform, e-learning, and analytics.
  • Managed six direct reports overseeing U.S. digital experience, education, and customer insights programs.
  • Collaborated with business units to optimize platforms, enhance business value, and meet corporate goals.
  • Oversaw $6M+ budget allocation and management.
  • Transformed commerce program into primary sales channel, increasing revenue from $200M to $800M annually.
  • Drove cultural change by fostering collaboration and implementing new processes across teams.
  • Led Agile adoption to enhance platform development, boost team utilization, and elevate deployment quality.

President / VP Sales and Marketing

GRAIN AUDIO
Denville
01.2011 - 01.2018
  • Founded and led a consumer electronics startup, overseeing strategic planning, operations, and cross-functional execution.
  • Built company infrastructure and managed end-to-end product development, marketing, and sales operations.
  • Developed and executed strategic roadmaps, launched 4 new products, and established DTC and retail channels to drive 20% YoY revenue growth.
  • Led cross-functional teams across product, marketing, and supply chain to deliver high-quality customer experiences and scalable operations.
  • Implemented analytics tools and operational KPIs to guide decision-making and continuous improvement.
  • Embarked on entrepreneurial venture by providing strategic direction for startup that developed studio-quality wood speakers, earbuds, and headphones. Created clear product vision and raised $2.5M from private-equity funding based on track record of founding team, innovative intellectual property, and exciting business opportunity. Developed and executed strategic company roadmap. Set up company infrastructure, processes, procedures, and vendor selection. Administered marketing and media strategy from ideation to implementation, including website management, conversion optimization, and all drive-to-site activity.
  • Generated 20% YoY revenue by developing specialty retail and DTC channels and negotiating strategic vertical partnerships to increase market penetration.
  • Introduced Google re-marketing/search engine marketing (SEM) that achieved 5% conversion of repeat site visitors and optimized online spend.
  • Developed content marketing strategies on Hear & There blog network, resulting in over 100,000 new visits and 1,000 conversions on GrainAudio.com.
  • Launched 4 new products directing product development lifecycles in collaboration with high-performing team of in-house, freelance, and agency resources.
  • Other professional experiences: Director of Client Services at Sarkissian Mason; Senior Director at Altec Lansing Inc; Management Supervisor at Ogilvy & Mather; and Account Supervisor at R/GA.

Director of Marketing

TUNECORE
Brooklyn
01.2016 - 01.2017
  • Led strategic marketing operations for a global digital music distribution platform, overseeing acquisition and retention programs across digital channels.
  • Directed a 20-person cross-functional team and managed a $2.5M budget to execute integrated campaigns, drive customer growth, and improve operational efficiency.
  • Implemented data-driven marketing strategies and KPI dashboards to optimize campaign performance and inform executive decision-making.
  • Collaborated with product, sales, and customer service teams to align go-to-market strategies and enhance customer experience.
  • Introduced test-and-learn frameworks and agile marketing practices to accelerate innovation and improve ROI.
  • Oversaw acquisition and retention marketing for digital music distribution, publishing, and licensing service. Directed team of 20 marketing professionals to execute creative strategies and plans with focus on customer acquisition, retention, and driving greater wallet share for existing clients. Collaborated with product and customer communication teams to define expectations and ensure global marketing and sales efforts aligned with corporate goals. Managed $2.5M budget driving execution of branding paid search, SEO, display advertising, content strategy, on-site conversion experience, social media, customer relationship management (CRM), and analytics.
  • Completed website conversion optimization developing video, audio, and written content strategy, and updated architecture to increase customer conversions.
  • Drove lower cost per acquisition, leveraging paid search, retargeting, social, and look-alike campaigns.
  • Employed ongoing test and lift strategy around key benefits to improve overall response metrics of various media campaigns.
  • Conceptualized strategy for execution of new social media product that became key competitive differentiator.

Education

Bachelor of Arts - Political Science

Bucknell University
Lewisburg, PA

Skills

  • Customer and digital experience strategy
  • E-commerce platform development
  • Client relationship management
  • UX/UI design and enhancement
  • Product lifecycle management
  • Innovative solutions delivery
  • Market research and analysis
  • New business development
  • Team leadership and development
  • Cross-functional collaboration
  • Digital marketing and sales
  • Analytics measurement

Community Service

HUB Soccer of Denville Inc., Coach, Coach for HUB Soccer of Denville Inc. – Recreation and Traveling Soccer Program, Coach for Randolph Lacrosse – Recreation lacrosse program

Timeline

Head of Customer Digital Solutions

ZOETIS
01.2017 - Current

Director of Marketing

TUNECORE
01.2016 - 01.2017

President / VP Sales and Marketing

GRAIN AUDIO
01.2011 - 01.2018

Bachelor of Arts - Political Science

Bucknell University

Similar Profiles

CREATE PROFILE