MITCHELL WILKENS
Columbus,OH
Summary
Dynamic marketing & entertainment director with proven success in both B2B and B2C marketing. Currently overseeing all marketing, talent buying, and creative direction for five bars and restaurants under Experience Hospitality Group. Expert in brand development, digital strategy, nightlife and dining marketing, sponsorship activation, and event production. Co-Founder of All-Access Projects / Circuit909, driving high-impact campaigns that boost revenue, engagement, and ROI.
Overview
8
8
years of professional experience
Work History
Marketing & Entertainment Director
Experience Hospitality Group
06.2024 - Current
- Oversee all marketing, talent buying, and creative direction for five hospitality venues: Worthington Tavern, Bodega, Bristol Republic, Black Sheep and APT B.
- Strategically balance daytime dining and nighttime entertainment marketing to optimize traffic, revenue, and brand positioning.
- Lead branding, content strategy, paid ads, and performance tracking for each venue’s unique identity.
- Coordinate weekly events and programming, managing booking, contracts, and logistics for all DJ and live talent.
- Built and scaled internal influencer campaigns and social content systems to drive awareness and engagement.
- Developed and activated brand partnerships and sponsorship deals to elevate events and reduce costs.
- Created custom design systems, playlists, and visual assets tailored to each venue’s distinct audience.
- Operated within established budget to maximize expenditures.
Founder / Talent Buyer / Creative Director
All-Access Projects / Circuit909
01.2023 - Current
- Built All-Access Projects and Circuit909 from concept to multi-city activation, including Columbus, Miami, and San Francisco.
- Led all branding efforts including logo, brand guide, tone of voice, and social media presence.
- Negotiated and managed bookings for 50+ artists and DJs, overseeing logistics, payment, and contractual compliance.
- Developed sponsorship pitch decks and secured financial and in-kind support from regional and national partners.
- Produced digital content and marketing assets that helped deliver multiple sold-out shows.
Artist Relations (Seasonal)
Breakaway Music Festival
04.2017 - 10.2024
- Served as artist and tour team point of contact for 7 years.
- Managed hospitality, logistics, and green room buildouts for 100+ artists.
- Coordinated artist transport and communication with production, security, and vendor teams.
Marketing Manager & Entertainment Director
Ethos Hospitality Group
11.2022 - 04.2024
- Managed all social media, event promotion, and creative direction for Mandrake Rooftop and TownHall Columbus.
- Executed a balanced marketing approach between daytime dining and nightlife programming, including happy hours, brunches, and late-night events.
- Oversaw DJ bookings, talent negotiations, and event coordination while aligning with brand goals.
- Collaborated with sponsors and partners to enhance events and build brand exposure.
- Increased profits year-over-year through optimized booking schedules and experiential marketing.
- Partnered with local and national festivals for pre- and after-party collaborations.
Marketing & Artist Management Coordinator
Prime Social Group / Prime Artists
12.2021 - 10.2022
- Supported multiple artists with day-to-day management coordination, including travel, lodging, content review, and scheduling.
- Ran digital marketing campaigns (social/email/SMS) for Prime Social Group events.
- Worked alongside creative and artist teams to tailor content for local markets across multiple U.S. cities.
- Executed day-of-show logistics at large-scale events including transport, hospitality, and merch fulfillment.
Ohio Market Manager
Breakaway Music Festival
04.2019 - 08.2020
- Managed Breakaway Festival’s Ohio campus marketing teams and influencer network.
- Expanded local partnerships with university orgs and music communities to increase regional engagement.
Education
High School Diploma -
Dublin Coffman High School
Dublin, OH05-2018
Skills
- Marketing: B2B & B2C, brand strategy, social media, digital ads (Meta, Google), email/SMS, influencer marketing
- Event & Talent: Talent buying, artist relations, nightlife production, event logistics, sponsorships
- Creative Tools: Adobe Creative Suite, Canva, campaign planning, content creation, playlist curation
- Technical direction
- Audience engagement
Timeline
Marketing & Entertainment Director
Experience Hospitality Group
06.2024 - Current
Founder / Talent Buyer / Creative Director
All-Access Projects / Circuit909
01.2023 - Current
Marketing Manager & Entertainment Director
Ethos Hospitality Group
11.2022 - 04.2024
Marketing & Artist Management Coordinator
Prime Social Group / Prime Artists
12.2021 - 10.2022
Ohio Market Manager
Breakaway Music Festival
04.2019 - 08.2020
Artist Relations (Seasonal)
Breakaway Music Festival
04.2017 - 10.2024
High School Diploma -
Dublin Coffman High School
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