MITCHELL WILLIAMS
Content Strategist
Austin,TX
Summary
Innovative communications and media expert with 10+ years of writing for on-air talent, interviewing newsmakers and distilling complex ideas into easily digestible information. A content creator with a passion for audience development and ensuring leadership messaging makes an impact on the desired communities.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Content Strategist
Google
New York, NY
04.2018 - Current
- Write and produce newsletters, speeches and video content for executive leadership
- Deliver strong content ideas to humanize management and share key messages
- Identified target audiences to analyze characteristics, behavior and media habits
- Implement proactive ideas and adjust content based on feedback from executives and internal shareholders
- Refresh orientation content — resulting in 88% of new hires completing their device setup and onboarding on their own
- Collaborate with executive shareholders to strategize and produce communications during COVID
- Establish consultation service for teams in need of video support
- Create and manage strategy, production schedules and budgets
- Partner with cross-functional self service team to produce series of user-facing IT support videos aimed at helping Google employees solve their own issues
- Produce recruitment and interview preparation content for People Operations
Senior Producer
AJ+, Al Jazeera International
San Francisco, CA
06.2016 - 04.2018
- Supervised and mentored team of 8-10 producers
- Coordinated with producers and on-air talent to create program content, new ideas and segments
- Provided input and direction to employees regarding projects and tasks
- Confirmed all videos meet quality standards; edit copywriting of other producers
- Wrote, edited and produced scripts for short and long-form content on tight deadlines
- Research and draft social media content on tight deadlines
- Held weekly data-driven presentations of analytics from over- and under-performing videos
- Collaborated with outside news agencies for to produce high-impact video campaigns
Writer/Producer
CNN, “New Day"
New York, NY
01.2016 - 06.2016
- Produced live daily segments for 2016 presidential election coverage
- Monitored content on Facebook and Twitter to optimize interview questions
- Pre-interviewed guests and conducted background research to brief talent
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content
Line Producer
Fusion, ABC and Univision Joint Venture
Miami, FL
08.2013 - 10.2015
- Supervised video production team of 10 members
- Line-produced one-hour live program, one-hour newsmagazine show, and individual segments
- Worked with cross-functional team across multiple regions and disciplines
- Wrote show open, introductions, tags, and teases
- Utilized editorial and ethical judgment to help segment producers further develop content
- Analyzed scripts, determined cost of production and broke down screenplay into schedules
- Assisted director in achieving artistic vision for film by liaising between crew and on-air talent
Segment Producer
HuffPost Live, The Huffington Post
New York, NY
08.2012 - 02.2013
- Produced minimum of two daily 30-minute news segments
- Interviewed celebrities, newsmakers, and social media influencers
- Generated leads through cold calling and story mined using social media
- Draft and edit blog posts to accompany posted video segments
Line Producer
CCTV-America
Washington, DC
01.2012 - 08.2012
- Managed team of 5 writers and producers
- Wrote all on-air talent communications and line-produced 30-minute live news program
- Assisted business news team by writing content
- Assisted quality assurance by inspecting stories before air
Founding and Associate Producer
Al Jazeera English, Stream
Washington, AR
07.2010 - 11.2011
- Developed innovative content strategy using story ideas found on Facebook and Twitter
- Acted as social media manager, supervising online commentary and coverage
- Coordinated with producers and on-air talent to create program content, new ideas and segments
- Pitched new ideas and arranged interviews and acquisition of footage for stories
- Booked talent and made travel arrangements
Line Producer
WDRB Fox 41, Block Communications, Inc
Louisville, KY
09.2007 - 05.2008
- Produced two hours of four-hour, live daily morning news program
- Managed Associate Producer and control room staff during breaking news coverage
- Wrote and edited all on-air talent reads and communications
- Liaised with studio, crew and producers while effectively addressing on-location crises and issues
Education
Bachelor of Arts - Journalism, Broadcast
Indiana University Bloomington
Bloomington, IN 09.2003 - 09.2007
Skills
Content creation, scheduling and management
Adobe Creative Suite
Social Media Management
Copywriting and editing
Audience engagement
Story pitching
Source interviewing
Video Production
Timeline
Content Strategist
Google
04.2018 - Current
Senior Producer
AJ+, Al Jazeera International
06.2016 - 04.2018
Writer/Producer
CNN, “New Day"
01.2016 - 06.2016
Line Producer
Fusion, ABC and Univision Joint Venture
08.2013 - 10.2015
Segment Producer
HuffPost Live, The Huffington Post
08.2012 - 02.2013
Line Producer
CCTV-America
01.2012 - 08.2012
Founding and Associate Producer
Al Jazeera English, Stream
07.2010 - 11.2011
Line Producer
WDRB Fox 41, Block Communications, Inc
09.2007 - 05.2008
Bachelor of Arts - Journalism, Broadcast
Indiana University Bloomington
09.2003 - 09.2007