MITCHELL FORTUNATO
Ocoee,FL
Summary
Experienced Marketing Professional skilled in digital campaign management, creative strategy, and programmatic advertising. Expertise in ad trafficking, performance analysis, and optimizing ad spend for impactful results. Proven ability to collaborate with cross-functional teams, adapting to dynamic environments.
Overview
11
11
years of professional experience
Work History
Senior Ad Operations Specialist
Stack Overflow
Remote
03.2025 - Current
- Led tooling and systems optimization across global digital campaigns, aligning AdOps with Creative, Product, and Sales to streamline execution and reporting.
- Managed $11M+ in annual campaign spend with 98%+ delivery accuracy and above-benchmark CTR performance.
- Built internal MacOS applications and dashboards that reduced QA and ad spec validation time by 70%, accelerating campaign turnaround.
- Automated repetitive campaign validation and reporting tasks, freeing 10+ hours per week across AdOps teams.
- Authored technical documentation and training materials adopted company-wide, enabling consistent platform usage and onboarding efficiency.
- Managed ad campaign setup and execution to optimize performance across digital platforms.
- Collaborated with cross-functional teams to enhance ad delivery and targeting strategies.
- Analyzed campaign data to identify trends and improve overall ad effectiveness.
Ad Operations Specialist
Stack Overflow
Remote, Indiana
11.2022 - 03.2025
- Managed 50+ concurrent digital campaigns for global B2B clients.
- Known for process leadership, automation, and scalable documentation.
- Developed AE prospecting tools and reporting templates to support Sales workflows.
- Partnered with Creative and CSM teams to optimize placements using visual asset review and UX performance analysis.
- Authored a comprehensive AdOps playbook for platform usage, spec standards, and troubleshooting.
- Trained junior staff on ad operations protocols, fostering team development and knowledge sharing.
- Coordinated troubleshooting efforts for technical issues, minimizing downtime and maintaining service quality.
Digital Media Planner
Stack Overflow
Remote, Indiana
07.2022 - 11.2022
- Built strategic media plans and optimization workflows for high-performing digital campaigns.
- Designed $3M+ in campaign plans quarter-over-quarter across 160M+ impressions with high CTR.
- Reduced manual planning time 80% by automating ABM list vetting and URL scraping.
- Managed media budgets, ensuring efficient allocation of resources for maximum ROI on advertising spends.
- Developed and executed data-driven media strategies to enhance brand visibility and audience engagement.
Social Media Strategist
The Penny Hoarder
Remote, Indiana
03.2022 - 07.2022
- Owned social content production, analysis, and tooling across 7.7M+ followers.
- Increased social engagement by 29% over baseline.
- Introduced sentiment tracking and Looker-based reporting automation.
- Built creative and content strategies aligned with revenue-driving goals.
- Analyzed social media metrics to refine content strategy and optimize audience targeting efforts.
- Managed content calendars, ensuring timely publication of high-quality posts that resonate with target demographics.
- Implemented best practices for community management, fostering positive interactions and brand loyalty among followers.
Marketing Specialist
Premier Sotheby’s International Realty
Orlando, FL
04.2015 - 03.2022
- Developed full-scale marketing and creative campaigns for high-end real estate clients.
- Closed $3.5M+ annually through branded creative campaigns and CPL optimization.
- Led rebranding, visual identity creation, and social marketing campaigns using Adobe Creative Suite.
- Managed social media accounts, enhancing online presence and community interaction through tailored content.
- Coordinated events and open houses, fostering relationships with clients and potential buyers.
- Established partnerships with local businesses for co-marketing opportunities, expanding target audience reach.
Marketing Manager / Consultant Roles
Axiom Fine Art, SocialBuzz, EFluence
01.2018 - 01.2020
- Short-term creative strategy and campaign consulting for lifestyle, real estate, and art clients.
- Delivered rebranding projects and influencer campaigns using Figma and Adobe Suite.
- Supported agencies (AXIOM, SocialBuzz, EFluence) in media buying and asset development.
- Collaborated with sales teams to align marketing initiatives with business objectives, driving revenue growth.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Optimized website content for improved search engine rankings and increased web traffic.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Led marketing teams in content strategy and implementation.
Education
BBA - Marketing
Florida International University
Miami, FL03.2020
BS - Film and Photography
Full Sail University
Winter Park, FL11.2013
Skills
- Creative Operations & Systems Design
- Workflow Optimization & Documentation
- Tooling & Automation (MacOS Tools, ABM, Internal Platforms)
- UTM Tracking & Conversion Analytics (GA, GTM)
- Campaign Attribution & ROI Analysis
- Cross-Functional Enablement & Training
- Campaign Strategy & Media Planning
- Creative Tools: Figma, Canva, Adobe Creative Suite (PS, AI, ID, PP, AE, AA)
- SQL, GA, Looker Studio, Salesforce, Hubspot
- Estimation & Budgeting Systems
- Reporting, QA, Tagging & Implementation
- Campaign management
- Display advertising
- Search engine marketing
- Performance reporting
- Native advertising
- Contextual targeting
LANGUAGES
English (Native)
Portuguese (Native)
Italian (Conversational)
Spanish (Conversational)
Interests
Vibe Coding
Graphic Design
Creative Storytelling
Work Preference
Location Preference
RemoteImportant To Me
Work-life balanceCareer advancementCompany CultureWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Ad Operations Specialist
Stack Overflow
03.2025 - Current
Ad Operations Specialist
Stack Overflow
11.2022 - 03.2025
Digital Media Planner
Stack Overflow
07.2022 - 11.2022
Social Media Strategist
The Penny Hoarder
03.2022 - 07.2022
Marketing Manager / Consultant Roles
Axiom Fine Art, SocialBuzz, EFluence
01.2018 - 01.2020
Marketing Specialist
Premier Sotheby’s International Realty
04.2015 - 03.2022
BBA - Marketing
Florida International University
BS - Film and Photography
Full Sail University