Summary
Overview
Work History
Education
Websites
Summary
Skills
Certification
Work Availability
Work Preference
Software
Languages
Interests
Timeline
Mitch McAlister

Mitch McAlister

Summary

Growth-focused Leadership: Product and design leader with 15+ years of experience driving growth, retention, and revenue for fintech and consumer platforms. 0-1

Execution + UX Optimization: Proven track record launching products from concept to scale, optimizing onboarding and engagement funnels through experimentation and design-led iteration. Cross-Functional

Strategy & Team Building: Led high-performing teams and aligned engineering, data, design, and compliance to deliver products that generated $200M+ in lifetime revenue.

Overview

20
20
years of professional experience

Work History

Founding Advisor

Playola Radio, Inc.
01.2024 - Current
  • Initiating fundraising pipeline and MVP product development for early-stage music tech startup.

Director of Product Management and Design

Juvo Mobile, Inc.
02.2016 - 12.2023
  • Orchestrated design, product vision and strategy for consumer-facing fintech building financial inclusion for underbanked populations in Central and South America.
  • Launched a mobile-first lending product and custom credit scoring model in Brazil, resulting in over $10MM in disbursements. Validated non-bureau data with A/B tests, securing investor buy-in, and improved financial access for underbanked users.
  • Expanded merchant-facing P2P payments platform across five LATAM markets, collaborating with cross-functional teams to drive over $5MM in annual revenue.
  • Led end-to-end optimization of onboarding and registration flow for a P2P payments app, improving conversion by 3x, and reducing uninstall rate by 5x, transforming it into a scalable investment-ready product.
  • Hired, trained, and managed a high-performing product team of 6 including product managers, product owners, and product designers.
  • Led the creation of a reusable design system, accelerating design-to-dev handoff by 3x and improving consistency across the product suite.
  • Partnered with legal, compliance, and customer success teams to ensure KYC, lending, and payment experiences met regulatory standards and local requirements in each market.

VP of Product, Design, and UX

YouWeb Incubator
04.2014 - 02.2016
  • Mentored early stage startup founders in product vision, product design and product strategy within this disruptive consumer mobile investment portfolio.
  • Redesigned strategic alignment process for investment teams and founders, doubling time to market from problem/vision statement to new feature releases.
  • Built and managed pre-release beta programs and prototyping process, resulting in early feedback from consumers and higher quality, more targeted final releases.

Director of Product, Design, and UX

OpenAura
06.2013 - 04.2014
  • Spearheaded product management, design and UX at a seed-level music tech startup, enabling social content APIs for music streaming services.
  • Launched an MVP of an artist self-service platform for social content approvals by leading an engineering team, improving data quality, and content catalog, saving 30% in support costs.
  • Designed a user journey map to influence stakeholders and align product roadmap, resulting in 40% increase in stakeholder satisfaction regarding roadmap alignment.
  • Spearheaded initial private beta API product release, resulting in early revenue stream validation.

Director of Product Management

Songbird
12.2011 - 06.2013
  • Owned product vision, user growth, and revenue stream for late-stage music discovery startup.
  • Launched v1 cloud service to modernize data service and increase partnership interest, resulting in $1.4MM in annual licensing revenue.
  • Directed strategic planning, discovery, and launch of a distribution partnership with Philips, resulting in 70% increase in daily downloads.
  • Wrote complete and detail-oriented product requirements documents, specs, and user stories, ensuring clear communication with the business, design, and development teams.

Director of Product Management and Design

Yidio
06.2010 - 09.2011
  • Directed revenue pipeline for user-facing product lines at an early-stage content discovery startup, delivering scalable solutions that drove user acquisition and revenue growth.
  • Identified low signup conversion rates, then convinced stakeholders to prioritize funnel optimization and launched revamped flows, achieving a 4x increase in daily signups.
  • Optimized user engagement funnel to maximize revenue generation actions, resulting in a 2x increase in affiliate revenue per user.
  • Redesigned the SEO strategy and oversaw CMS development, boosting organic traffic by 3x and driving sustained user acquisition.

Director of Product Management

MySpace
05.2005 - 06.2010
  • Owned product strategy and development for International, Mobile, and Community verticals, running an organization as large as 26, including managers; promoted from PM to Senior PM to Director.
  • Identified and removed UX and content friction for international onboarding, scaling European adoption by more than 45MM users and generating over $80MM in revenue through localization strategy and cross-regional enablement.
  • Interviewed, hired, and directly managed 26 reports including product managers, UX and UI designers, project managers, content editors, and regional marketing managers to localize MySpace in Europe.
  • Led design and delivery of a modular CMS platform to enable content and campaign management across global teams, unlocking $30MM in co-marketing promotional value in year one.
  • Designed and delivered a custom social advertising format, generating $200K in revenue in month one.

Education

BA - Mass Communications and Journalism

University of California

Summary

With over 15 years of product management experience in early-stage startups, I’ve played an important role in turning big ideas into reality. My focus on collaboration, evangelizing customer needs, and accelerating time to market has helped me build a reputation as a hands-on 0 - 1 product leader who can also scale products internationally.

Skills

Teamwork

Teamwork and collaboration

Customer service

Problem-solving

Organizational skills

Excellent communication

Product strategy

Product backlog management

Data-driven decision making

Cross functional leadership

Product roadmapping

Product documentation

Product metrics

Customer empathy

Customer needs assessment

Product team leadership

Partner relationships

Competitive analyses

Stakeholder management

Go-to-market strategies

Tableau

Optimization techniques

Analytical thinking

Looker

Agile

Analytics

Qualitative Feedback Gathering

Quantitative Behavioral Feedback

Certification

SCRUM certified product owner

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full TimePart TimeContract Work

Work Location

On-SiteHybrid

Software

Figma

Looker

Jira

Languages

English
Native or Bilingual
Spanish
Limited Working
Portuguese
Elementary

Interests

Edible Gardening

Cooking

Swimming

Music

Timeline

Founding Advisor - Playola Radio, Inc.
01.2024 - Current
Director of Product Management and Design - Juvo Mobile, Inc.
02.2016 - 12.2023
VP of Product, Design, and UX - YouWeb Incubator
04.2014 - 02.2016
Director of Product, Design, and UX - OpenAura
06.2013 - 04.2014
Director of Product Management - Songbird
12.2011 - 06.2013
Director of Product Management and Design - Yidio
06.2010 - 09.2011
Director of Product Management - MySpace
05.2005 - 06.2010
University of California - BA, Mass Communications and Journalism