Mithun Hanumanthappa

Leading Pan Tumor Analytics for BMS’s $10B+ Immuno-Oncology Portfolio

• Led an array of advanced analytics projects to support brand planning, including but not limited to, subnational deep dives, customer segmentation, targeting, sales force effectiveness, call planning & alignment
• Collaborated with matrix partners, and provided thought leadership with data driven insights, to enable successful brand launches across new assets and indication expansions within Immuno-Oncology portfolio
• Built dashboards to help the business stay nimble and identify actionable opportunities to refine strategy as needed
• Partnered with cross functional teams (Market Research, Chart Audit, Forecasting etc.) to understand market dynamics and provide strategic insights across various stages of launch planning
• Orchestrated I/O Pan Tumor scorecard meetings to help the matrix organization stay abreast of Solid Tumor portfolio performance and ensure pull through of brand strategy
• Trained and mentored team members for specific projects and ongoing operational needs

Advanced Analytics to Inform Sales Force Size, Structure and Targets across Amgen's Oncology, Inflammation, Nephrology and Neurology Portfolio

• Led Sales Force Targeting to Help the Commercial Teams Exceed their Goals, Resulting in 12% YOY Growth for the Hematology/Oncology Portfolio
• Optimized commercial targets for both inline and pipeline Oncology products to maximize impact on revenue
• Synthesized multiple datasets to uncover prescriber level opportunity for a $1B+ Oncology supportive care drug resulting in double digit YOY growth
• Evaluated and input brand plan/strategy within targeting to ensure successful commercial execution
• Co-ordinated with marketing leadership and cross function partners (Alignment Ops, IC, Reporting) at various stages of the targeting process to ensure seamless downstream integration
• Strong working knowledge of biopharmaceutical industry databases such as IQVIA sales/claims database, Symphony Health claims, DRG claims, CMS open payments etc.

Co-ordinated Planning and Execution of the Oncology Customer Facing Model to Grow Share of Inline Brands and Prepare for Future Launches

• Collaborated across external and internal stakeholders to set-up Amgen’s Oncology Sales Force for the future
• Evaluated lifecycle of products across Amgen’s Oncology portfolio to understand the competitive landscape, revenue potential and market size to inform inputs for the sales force size model
• Presented business cases to increase share of voice for Amgen’s supportive care Oncology drugs leading to stand alone sales forces for the brands in the new customer facing model

Commercialization of Launch Products

• Collaborated with cross functional groups like CfoR, Secondary Research, Forecasting teams to understand epidemiology, and build patient models to understand adoption of Amgen’s Migraine and Lung Cancer assets for launch
• Built models integrating patient claims and prescription volume to develop HCP level targets for Amgen’s lung cancer asset that is being used across teams to inform launch campaigning efforts
• Co-ordinated with finance to build “what-if” sizing scenario models to ensure optimal size and structure within the allocated commercialization budget
• Accountable for explaining complex modeling assumptions to business stakeholders for buy-in of launch commercialization plan

Engagement Manager, Advanced Analytics, CA, USA (Dec’ 2014- Mar’ 2017)

Engagement Manager, Advanced Analytics, Haryana, India (Apr’ 2014 – Nov’ 2014)

Senior Associate, Business Development/ Sales & Marketing (Feb’ 2012 – Mar’ 2014)

• Collaborated with sales, delivery and service teams to manage seamless client experiences.
• Met with clients to understand needs and develop proactive solutions.
• Managed multiple advanced analytics projects for top North American Pharmaceutical companies
• Acted as SME for multiple ROI measurement projects through test-control methodology both for personal and non-personal promotion campaigns
• Acted as a single point of contact for clients onshore, breaking down complex problems into simple actionable points for offshore teams to execute on, and build stories to help communicate effectively for the business to make informed decisions
• Managed multiple teams both onshore and offshore with end-to-end project management and delivery that involved scoping client’s requirements, preparing a project plan, identifying and allocating suitable skilled resources, project execution, quality control and project documentation