Strategic Product and Analytics Leader with over 15 years of experience in leading product-market strategy and supporting the implementation of innovative products for unique niches. Creative strategic planner with expertise in assessing product value and impact. Successful end-to-end product leader bringing products from inception to rollout efficiently and swiftly.
• Developed and managed an Enterprise level Central AB Testing,
Targeting & Measurement platform at Target, optimizing and scaling the E2E lifecycle management of the Testing,Targeting and measurement program.
• Evangelized and championed measurement and analytics standards for enterprise needs, enhancing data-driven decision making by implementing advanced analytics tools for automated data insights and deep learning capabilities.
Patents:
OMNICHANNEL MULTIVARIATE TESTING PLATFORM
US 16/516,877 · Issued Jul 19, 2019
System and method for mean estimation for a torso-heavy tail distribution
US US 20140059095 A1 · Issued Aug 1, 2012
Publications:
SAS In-Database Procedures on eBay’s Teradata System Reduces Processing Time by a Factor of 4
SAS WUSS Conference 2012, Long Beach CA · Aug 1, 2012
Product Management Certificate Program - UC Berkely - UC Berkeley Executive Education