MITSIEL SOTO

• Pioneered ADP's Private Equity vertical in the Southeast and Mid-Atlantic, establishing the foundation for regional and East Coast growth.
• Scaled recurring revenue to over $24M cumulative, driving consistent double-digit portfolio growth year over year through SaaS-based HCM solutions.
• Expanded market influence across multiple states, achieving record adoption rates within investor-backed companies through consultative engagement, and executive partnerships.
• Enhanced profitability and retention by aligning workforce analytics with client performance metrics, contributing to measurable EBITDA improvements across portfolios.
• Led and developed a multistate sales and advisory team, fostering a culture of accountability, collaboration, and excellence.
• Under this leadership, multiple team members achieved million-dollar producer status, driving both regional success and enterprise visibility.
• Implemented data-driven coaching frameworks that improved pipeline health, gained access to high-value decision-makers, and expanded influence within key accounts.
• Forged enterprise-wide partnerships across Small Business, Up-Market, National Accounts, Global Enterprise, Retirement Services, HRO, and Major Accounts divisions to align go-to-market strategies, streamline execution, and resolve escalations impacting shared clients.
• Worked side by side with PE consulting partners and operating advisors to deliver unified workforce transformation strategies across portfolio companies.
• Elevated ADP's visibility within the PE ecosystem through board-level engagements and industry forums that showcased ADP's commitment to innovation and partnership.
• 5× President's Club, Board of Directors, and Superstars awardee for top national performance.
• Consistently exceeded growth targets while contributing to enterprise-level initiatives that advanced ADP's private equity strategy and client experience.
• Implemented data-driven coaching frameworks that improved pipeline health, gained access to high-value decision-makers, and expanded influence within key accounts.
• Built durable internal alliances with Sales, Service, Product, Finance, and Implementation teams to ensure continuity of client experience, and accountability across business units.
• Established trusted partnerships with field leaders to co-design solutions, eliminate channel conflicts, and advance mutual growth objectives.
• Elevated ADP's presence within the Private Equity ecosystem by serving as a central liaison between internal stakeholders and investors.
• Built durable internal alliances with Sales, Service, Product, Finance, and Implementation teams to ensure continuity of client experience and accountability across business units.

Performance Highlights

• FY2024: Delivered $7.2M in new recurring revenue (166% of plan), leading national growth within ADP's Private Equity segment.
• FY2023: Generated $6.1M (152% of plan), sustaining record portfolio expansion and client retention rates.
• FY2022: Produced $4.8M (136% of plan), advancing ADP's East-Coast Performance Highlights.
• FY2021: Closed $3.9M (128% of plan) while laying the foundation for multi-state growth across the Southeast and Mid-Atlantic.

• Launched and scaled ADP's first Mid-Market Core pilot across South Florida and the Gulf West Coast, generating over $5.1 million in new recurring revenue.
• Built bridges across business segments during a pre-virtual era, developing trust and alignment with leaders across Small Business, Up-Market, National Accounts, Global Enterprise, 401(k), Workers' Compensation, and HRO divisions.
• Designed regional training architecture that standardized onboarding, accelerated seller readiness, and strengthened associate retention.
• Built succession and leadership-development frameworks to identify and advance high-potential managers, creating sustainable talent pipelines.
• Championed a performance-driven culture through data-backed coaching, pipeline discipline, and consistent field engagement.
• Mentored and elevated emerging leaders; multiple team members achieved President's Club and Falcon Awards.
• Recognized as a 2× President's Club and Trendsetter honoree for consistent 100%+ attainment and transformational growth.

• Expanded ADP's sales in the western region of Puerto Rico by 32%, and achieved double-digit annual revenue growth through consultative sales and tailored compliance solutions.
• Partnered with C-suite and small-business leaders to modernize payroll, HR, and workforce management practices.
• Built referral and community partnerships that became lasting channels for business development.
• Earned 2× President's Club recognition for top performance and client success, resulting in a promotion to Mid-Market Sales Executive, South Florida.

• Trailblazing Leadership in the Digital Transformation Era.
• Pioneered the transition from print to digital advertising by launching the Digital Yellow Pages platform, introducing SEO/SEM, social, video, and mobile advertising
• Led six cross-functional sales teams (~68 reps), mentoring peer managers and elevating productivity during digital reinvention.
• Partnered with marketing and C-suite leaders to integrate field intelligence into product strategy.
• Designed and facilitated digital sales training programs that standardized consultative selling and competitive media fluency.
• Instituted recognition and retention initiatives that reduced churn by 26%.
• Collaborated directly with VP of Sales and CEO on growth strategies that drove 45% national revenue growth and 15–45% YoY increases.

• Researched and reported on local and regional business trends and developments.
• Collaborated with editors and research teams to analyze market data and translate complex business concepts into clear narratives.
• Built relationships with C-suite executives and policymakers—skills later leveraged to drive consultative sales and client engagement.
• Conducted interviews with industry leaders to gather insights for articles.

• Directed operations, sales, and marketing functions for a high-growth retail and e-commerce startup.
• Increased sales productivity by 8% through restructuring the sales organization and developing associate capabilities.
• Reduced call-center abandonment rate from 17% to 5.1% and shortened installation turnaround time by 60%.
• Reviewed dormant accounts through targeted outreach, driving 8% growth in 2002 and 15% in 2003.
• Led strategic repositioning initiatives aligning operations, marketing, and service delivery with evolving digital trends.
• Introduced social-media campaigns and e-marketing programs that expanded reach and visibility.
• Implemented sales metrics and analytics to improve forecasting accuracy.
• Authored the company's first Employee Procedures Manual and led full-cycle hiring.
• Served as Project Manager for training-program design and rollout, improving onboarding speed and customer-support consistency.