Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
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Mitzi Cashion

Summary

Customer-oriented, strategic-thinking sales leader with over 15 years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Expertise in coaching, mentoring, expanding network connections, vendor relations, territory development and revealing customer needs to deliver solutions.

Overview

21
21
years of professional experience

Work History

Hospital Account Executive

Mayo Clinic
MO/Southwest IL
08.2021 - Current
  • Negotiates laboratory contracts for hospitals and health systems within a region valued at over $40M annually
  • Reforming the territory from negative revenues and volumes; current YOY growth of 15.2%.
  • Establishes relationships with key stakeholders in the healthcare systems.
  • Analyzes customer data to identify new opportunities for growth and revenue generation.
  • Engages C-Suite with data detailing market opportunities that support the health system’s financial and strategic goals.
  • Works extensively within the framework of RFPs and GPOs
  • Evaluates performance metrics of current customers and identifies ways to improve them.
  • Coaches, develops and motivates team of 13 specialists to achieve revenue goals.

Partnership Manager & Sales Trainer

United Surgical Partners International
St. Louis, MO
12.2012 - 08.2021
  • Researched potential partners, identified opportunities and negotiated terms.
  • Assessed the performance of current partnerships and developed recommendations for improvement.
  • Directed sales activities of surgical schedulers and administrators in my market
  • Served as 1 of 3 corporate sales trainers and mentors for new hires.
  • Developed and implemented strategic plans to secure new partnerships within the 15 ASCs in my territory
  • Utilized Salesforce CRM BI tools for data analysis and forecasting

Key Account Executive

LabCorp
San Leandro, CA
02.2010 - 12.2012
  • Exceeded monthly retention quota selling diagnostic tests and laboratory services
  • Developed and implemented strategies to maximize key account growth.
  • Collaborated with internal departments to ensure customer satisfaction.
  • Assisted in onboarding new customers by providing product information, training, and support.
  • Analyzed sales performance data to determine areas of improvement for key accounts.

Marketing Representative

Health Diagnostics
Alameda, CA
04.2008 - 08.2009
  • Marketed innovative technologies including High field MRI, Open MRI, PET/CT, and ultrasound.
  • Grew sales volume by 90% and expanded territory growth within the first six months in the field.
  • Tracked performance metrics of marketing initiatives using analytics tools.
  • Planned promotional activities such as contests and giveaways to drive engagement.
  • Identified potential markets and market segments with desired customers and gaps for optimum product demand.

Senior Marketing Executive

LabCorp
San Leandro, CA
08.2006 - 04.2008
  • Achieved promotion from key account executive to senior marketing executive based on exceptional sales performance.
  • Consistently met or exceeded monthly quota by closing new, diagnostic accounts.
  • Collaborated with internal stakeholders to develop a comprehensive branding strategy that aligned with business objectives.
  • Analyzed competitors' activities in order to create effective counter-strategies that leveraged our strengths against their weaknesses.
  • Collaborated with team to forecast based on sales profitability.
  • Served as sales team trainer for Northern California.

Key Account Executive

LabCorp
San Leandro, CA
05.2004 - 08.2006
  • Retained physician account and up-sold additional diagnostic assays using consultative sales methods
  • Aggressively prospected and submitted RFQ/RFPs that resulted in winning the large contract bids.

Internal Account Manager

LabCorp
San Leandro, CA
03.2003 - 05.2004
  • Coordinated the transition of nearly 4,000 accounts among three IPAs during the 2003 divestiture of assets between LabCorp and Quest Diagnostics/UniLab in California
  • Collaborated with internal departments such as marketing, technical support, billing and operations teams to ensure customer satisfaction goals were met or exceeded.
  • Supported sales team members to drive growth and development.
  • Prepared weekly reports summarizing account activity and progress towards achieving established goals.

Education

MBA, Management -

Southern Illinois University Edwardsville
12.2021

Bachelor of Science in Health Administration -

University of Phoenix
10.2012

Skills

  • Pipeline Development
  • Contract and Price Negotiation
  • Sales Presentations
  • Competitive Analysis
  • RFP Process
  • Revenue Generation
  • Retention Strategies
  • Enterprise Sales
  • Strategic Planning
  • Business Development

Websites

Accomplishments

  • ‘President’s Club’ award (consistent performance of >110% to quota)
  • 'Sales Mentor of the Year’ award
  • Appointed to the Hospital Advisory Board, Mayo Clinic Laboratories 2023 and 2024

Timeline

Hospital Account Executive

Mayo Clinic
08.2021 - Current

Partnership Manager & Sales Trainer

United Surgical Partners International
12.2012 - 08.2021

Key Account Executive

LabCorp
02.2010 - 12.2012

Marketing Representative

Health Diagnostics
04.2008 - 08.2009

Senior Marketing Executive

LabCorp
08.2006 - 04.2008

Key Account Executive

LabCorp
05.2004 - 08.2006

Internal Account Manager

LabCorp
03.2003 - 05.2004

MBA, Management -

Southern Illinois University Edwardsville

Bachelor of Science in Health Administration -

University of Phoenix

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Mitzi Cashion