Mizuni Knouse

Manage an 8-figure multimillion dollar annual programmatic budget across various channels, including paid search, display, retargeting, video, and social media attributing to billions in sales annually. Recruited and mentored the paid media team to be the industry’s top digital marketing team, objectively offering the best-in-class service. Develop and grow partnerships directly with Google, Meta, Microsoft and TikTok Ad teams.

Drove digital transformation by leading transition to Google Analytics 4 and secured over 200k in consultant funds from Google’s Reseller Program.

• Generated over a billion in sales annually through driving website conversions and traffic into local stores, nationwide.
• Drive continuous campaign efficiencies; improved average CTR by 3.2% and decreased cost of advertising (CPC) by 26%, increasing monthly website users to 560k+ without increasing advertising spend.
• Achieve top automotive group in search, and video campaign performances when objectively compared to Google and partner-agency benchmarks
• Achieved first automotive group to scale Google shopping campaign globally enjoying first-adopter advantages.
• Implementation of a customer data platform (CDP) to understand the customer journey and for attribution modeling purposes.

Manage a large annual budget portfolio across paid search, display, retargeting, video, and social media channels. Drive the paid media team to deliver innovation in campaign optimization, A/B testing, and new publisher platform pilots, resulting in click-through-rate and cost-per-click improvements. The improvements to our campaigns allowed for generating more demand without increase to the dealerships’ paid media budgets.

• Lead automotive industry’s top paid media team, train talent, educate company on consumer and digital trends.
• Resolved persistence URL structure challenges in advertising campaigns resulting in a 1.5%, adding 7,300 sessions monthly to further continuous incremental growth to traffic.
• Manage direct relationships with Google Automotive Advertising and Facebook Automotive Advertising teams garnering alpha and beta test opportunities with impact to final product rollouts for the industry at large.
• Designed and implemented inter-departmental project management application, increasing organization productivity by 10.3%.

Oversaw a monthly budget of $500k and led various paid channels to drive subscription growth for company's cloud services. Recruited, trained and developed a team of paid media and email analysts and am regarded as a subject matter expert on best practices for digital advertising and campaign management. In addition, I played an integral role in developing and improving call tracking software, and generating revenue through product consultations and providing consulting services to digital partners for potential growth opportunities.

• Managed paid media, email marketing, and prospect list build divisions while reporting directly to the CEO
• Continue to lead account optimization efforts to increase traffic and quality of leads at targeted CPA.
• Consult agency client on digital advertising best practices for tracking leads from the traffic source down to the keyword level. Client saw 60% increase in lead attribution enabling them for better campaign optimization.
• Generate revenue through product consultations with clients and signing them up to our newly improved website call tracking software.

Managed 30 websites and met with stakeholders regularly to strategize online marketing campaigns for lead generation. Coordinated with the in-house paid media team to ensure message alignment in marketing materials. Executed successful email marketing campaigns and reported to the Director of Marketing.

• Executed email marketing campaigns through third party software, with our most successful campaign generating over $100,000 in revenue.

• This includes, but is not limited to, analyzing reports from Google Analytics, call tracking and CRM platforms.

Represented Hong Kong and TVB at local and national events such as the Chamber of Commerce, Tourism & Trade Show galas, and Hong Kong Fashion Week. My multi-lingual training was put to use on the bilingual show "Dolce Vita," where I was a host. Additionally, I served frequently as a multi-lingual Mistress of Ceremonies at commercial and city- level events. Developed content for several social platforms including blogs, forums, Facebook, Weibo and liaised with media outlets for public relations purposes.