MJ Austyn Frommelt
Greater Chicago Area,IL
Summary
Creative marketing leader and social media powerhouse with 12+ years of success growing brands, driving strategy, and leading campaigns across agency, brand, and creator sides. Former Director of Influencer & Brand Marketing turned full-time content creator and Twitch Partner, blending data-driven insights with bold creative vision. Known for exceeding KPIs, building vibrant communities, and crafting campaigns that captivate. Passionate about forging authentic connections, scaling brand presence, and pushing the boundaries of what's possible in digital marketing.
Overview
11
11
years of professional experience
Work History
Twitch Partner & Content Creator
Twitch
12.2018 - Current
- Built and monetized a personal brand and loyal community from scratch, achieving Twitch Partner in under 2 years.
- Completed an unprecedented 731-day consecutive streaming challenge, driving deep audience loyalty and brand visibility.
- Managed multi-platform content calendars (Twitch, TikTok, Twitter, Instagram) growing total reach and engagement month-over-month.
- Developed brand-safe sponsorship integrations, negotiating contracts and ensuring alignment with audience values.
- Produced live and pre-recorded content, driving thousands of hours watched monthly and consistently ranking in top Rocket League streams.
- Designed overlays, engagement tools, and campaigns that elevated viewer interaction and brand differentiation.
- Remote
Director, Talent & Influencers (Unilever | AXE)
United Entertainment Group
12.2017 - 08.2018
- Directed influencer & talent strategy for Unilever’s AXE, managing multi-million dollar budgets and end-to-end campaign execution.
- Identified, vetted, and negotiated with influencers across diverse segments, matching brand goals with talent audiences to maximize ROI.
- Led all phases of campaign execution: briefing talent, managing creative approvals, overseeing production, and ensuring on-time deliverables.
- Crafted detailed client wrap reports and case studies, translating campaign results into compelling, data-driven narratives for brand stakeholders.
- Maintained robust relationships with MCNs, talent agencies, and creators, unlocking future partnership opportunities.
- Conducted agency-wide workshops on FTC compliance, emerging influencer trends, and platform innovation, positioning UEG as a thought leader.
Manager, Social Strategy & Influence (Contract)
Horizon Media
08.2017 - 11.2017
- Developed and executed creative influencer and social strategies, seamlessly blending talent selection with visual campaign storytelling.
- Leveraged social analytics to optimize content and maximize campaign impact, translating insights into future recommendations.
- Mentored team members, championing a collaborative approach that fueled innovative campaign ideation.
- Supported agency RFPs and new business pitches, contributing winning ideas that showcased strategic and creative prowess.
Social Media & Influencer Manager
KGEM Media
09.2016 - 11.2017
- Orchestrated FORTO Coffee’s social launch, driving a 1400% increase in followers and 1100% lift in engagement in the first month.
- Managed influencer outreach, partnerships, and creative collaborations, aligning them with brand strategy.
- Planned and executed brand photo shoots, creating visually compelling assets that resonated across platforms.
- Built content calendars and managed daily posts, ensuring consistent voice and storytelling.
Influencer Relations Director (Contract)
Octane by Taptica
07.2016 - 10.2016
- Managed influencer campaigns end-to-end, from brand brief to creative approvals to final reporting.
- Assessed talent based on audience metrics, brand fit, and content quality, driving high-performing activations.
- Delivered transparent, data-focused campaign recaps, helping brands refine future strategies.
Director of Influencers & Social Media
Fling
02.2014 - 03.2016
- Directed global influencer and ambassador programs, recruiting celebrities and creators to drive app awareness.
- Oversaw multi-platform social strategy, monitoring CPA/CPI and adjusting spend to maximize downloads and retention.
- Acted as the public digital face of Fling, growing online presence and fostering a vibrant community.
- Built brand collaborations and experiential activations that deepened user engagement.
Education
Public Relations, Advertising & Applied Communication
Western Kentucky University
01.2014
Skills
- Social Media Strategy
- Influencer Marketing & Negotiations
- Creative Campaign Development
- Content Calendars & Brand Voice
- Analytics & KPI Optimization
- Community Growth & Engagement
- Multi-Platform Content
- Budget Management
- Cross-Functional Leadership
Websites
Timeline
Twitch Partner & Content Creator
Twitch
12.2018 - Current
Director, Talent & Influencers (Unilever | AXE)
United Entertainment Group
12.2017 - 08.2018
Manager, Social Strategy & Influence (Contract)
Horizon Media
08.2017 - 11.2017
Social Media & Influencer Manager
KGEM Media
09.2016 - 11.2017
Influencer Relations Director (Contract)
Octane by Taptica
07.2016 - 10.2016
Director of Influencers & Social Media
Fling
02.2014 - 03.2016
Public Relations, Advertising & Applied Communication
Western Kentucky University
Similar Profiles
Logan MunsonLogan Munson
Digital Content Creator at TwitchDigital Content Creator at Twitch
Nikita MishraNikita Mishra
Applied Science Manager at TwitchApplied Science Manager at Twitch
Treavor RedburnTreavor Redburn
Executive Partner Manager at TwitchExecutive Partner Manager at Twitch
Afsha IqbalAfsha Iqbal
Senior Ad Operations Manager at Travel SpikeSenior Ad Operations Manager at Travel Spike
Kiran M. Joseph, PharmDKiran M. Joseph, PharmD
Clinical Staff Pharmacist at Braun PharmacareClinical Staff Pharmacist at Braun Pharmacare