Michael Shemroske
Greenville
Summary
Accomplished IT channel professional with 20 years of success collaborating with diverse channel partners and a leading IT distributor. Proven expertise in driving sales across SMB, enterprise, software, and services sectors, focusing on strategic growth and sustainable value creation. Proficient in fostering impactful channel relationships, identifying emerging market opportunities, and delivering innovative, adaptable technology solutions customized to align with customer needs and corporate goals.
Overview
20
20
years of professional experience
Work History
Aruba Networking Distribution Channel Account Manager
Hewlett Packard Enterprise
05.2018 - Current
- Responsible for $1B book of business across all HPE Aruba PLs at HPE's top distributor, TD SYNNEX
- Managing over $2M in annual MDF funding
- Developed comprehensive marketing plans in partnership with the marketing team to drive increased brand awareness within the channel network.
- Consistent engagement with HPE, HPE Aruba and TD SYNNEX executive teams
- Frequent collaboration with reseller partners across multiple verticals
- Responsible for a team of HPE Aruba funded resources at TD SYNNEX
- Spearheaded HPE Aruba through the Tech Data and SYNNEX merger
- Navigated TD SYNNEX through HPE Aruba global product constraints
OEM Sales Specialist/PBM – Indirect Channel – NA
Hewlett Packard Enterprise
02.2016 - 05.2018
- Responsible for $565M book of business
- Provided direct support to top tier HPE OEM distributor and integrator partners
- Maintained and developed executive level relationships
- Created and implemented successful marketing plans based on allocated funds
- 45.85% CAGR (Revenue FY’2015-FY’2017)
- Created and presented client centric visual and oral presentations
- Partnered with HPE OEM Field and ISR Teams to monetize accounts
Distribution Account Manager B2B Division
Lg Electronics Usa
12.2013 - 01.2016
- Managed on-site LG funded marketing, product manager and business development teams
- Worked with distributor to ensure proper inventory levels and pricing structures are met
- Maintained partnership and open communication with executives and sales force
- Upheld a deep understanding of distributor corporate culture
- Regular participant in distributor functions business/charitable/athletic
- Traveled to distributor events and showcases as LG sponsorship levels dictate
- Created and present distributor centric visual and oral presentations
- Worked with LG and distributor executives to create and implement strategic marketing and business plans
Distribution Account Executive
Axiom Upgrades
08.2008 - 12.2013
- Launched Axiom as a new vender at Tech Data and SYNNEX
- Spearheaded a 31.32% CAGR (revenue 2008-2012)
- Distribution Sales Rep of the Year Award recipient x2
- Daily communication with product managers, executives and sales force
- Work with executives to create and implement strategic marketing and business plans
- Created marketing programs based on client trends; utilizing marketing and sales force input
- Established an Axiom exclusive program increasing revenue 101% in the first year
Reseller Account Manager
Axiom Upgrades
03.2006 - 07.2008
- Managed relationships with IT reseller accounts located in the Chicago area
- Developed new IT reseller accounts in the Chicago area
- Total company engagement, on-site meetings with sales teams, marketing departments and executives
- Created and presented IT reseller centric visual and oral presentations
Account Manager/Business Development
Insight Enterprises
01.2005 - 03.2006
- Qualified end-user accounts for hardware, software and solution-based sales
- Developed new and current partner relationships
- Promoted the Insight brand
Education
Bachelor of Arts - Interpersonal/Organizational Communication
Eastern Illinois University
Charleston, IL 05.2001 -
Skills
Channel strategy
Revenue growth
Partner recruitment & enablement
Business development
Sales forecasting
Account management
Strategic planning
Relationship building
Customer engagement
Negotiation
Communication skills
Presentation skills
Team leadership
Collaboration
Decision making
Problem solving
Organizational skills
Time management
Adaptability
Professionalism
Timeline
Aruba Networking Distribution Channel Account Manager
Hewlett Packard Enterprise
05.2018 - Current
OEM Sales Specialist/PBM – Indirect Channel – NA
Hewlett Packard Enterprise
02.2016 - 05.2018
Distribution Account Manager B2B Division
Lg Electronics Usa
12.2013 - 01.2016
Distribution Account Executive
Axiom Upgrades
08.2008 - 12.2013
Reseller Account Manager
Axiom Upgrades
03.2006 - 07.2008
Account Manager/Business Development
Insight Enterprises
01.2005 - 03.2006
Bachelor of Arts - Interpersonal/Organizational Communication
Eastern Illinois University
05.2001 -
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