MK LaRocco
Digital Media Strategist
Arvada,CO
Summary
Highly-skilled digital advertising professional with 10 years of experience in Paid Search and Digital Media. Excellent organizational, analytical and problem-solving skills. Seeking continual growth in digital marketing to develop a team within the ever changing landscape of digital search.
Overview
11
11
years of professional experience
Work History
Lead Digital Marketing Manager
Lumen Technologies
Denver, CO.
07.2020 - Current
- Develop and maintain relationships with our paid media agency to ensure a wholistic digital media mix to maximize growth across channels.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Drove cross-functional collaboration with focus on quality service delivery.
Search Strategist
Booyah Advertising
Denver, CO.
10.2017 - 03.2020
- Driving Search strategy for clients while also developing new employees on the team into Account Managers to handle implementation and day to day management of search accounts.
- Successfully grew 3 entry level employees into revenue generating Account Managers within the agency.
Search Engine Marketing Specialist/Head of Digital Media
Blakely + Company
Colorado Springs, CO.
05.2017 - 10.2017
- Day to day main point of contact and strategist for all digital media clients including SEM, SEO & Paid Social
- Collected and analyzed data to improve strategies.
- Developed and implemented techniques for increasing page visits and likes.
Paid Search Account Manager
Seer Interactive
Philadelphia, PA
11.2016 - 05.2017
- Managed Shoebuy.com, one of the largest e-commerce clients, in both Search & Google Shopping along with several other high-level clients i.e: Sunoco, Vrad & others
- Develop optimization plans/marketing strategies to increase direct sales, lead generation or brand awareness for all clients
Digital Media Manager
LevLane Advertising
Philadelphia, PA
10.2015 - 10.2016
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
Paid Search/Digital Marketing Specialist
Webimax
Camden Waterfront, NJ.
05.2013 - 07.2015
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
Education
Bachelor of Science - Marketing
Rutgers University
09.2009 - 2013.05
Skills
SEM strategy development
Timeline
Lead Digital Marketing Manager
Lumen Technologies
07.2020 - Current
Search Strategist
Booyah Advertising
10.2017 - 03.2020
Search Engine Marketing Specialist/Head of Digital Media
Blakely + Company
05.2017 - 10.2017
Paid Search Account Manager
Seer Interactive
11.2016 - 05.2017
Digital Media Manager
LevLane Advertising
10.2015 - 10.2016
Paid Search/Digital Marketing Specialist
Webimax
05.2013 - 07.2015
Bachelor of Science - Marketing
Rutgers University
09.2009 - 2013.05
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