Marvin Léon Butler II
Account Manager
Los Angeles County,CA
Summary
Revenue-focused B2B SaaS Account Manager, managing SMB to mid-market portfolios. Owns the Adopt→Expand→Renew lifecycle by driving proactive engagement, improving platform adoption and utilization, running QBR-led value reinforcement, and building expansion use-case plans. Maintains clean CRM hygiene and account health documentation to support accurate forecasting, while partnering cross-functionally as the voice of the customer.
Work History
Account Manager, Team Lead
SmartFinancial
01.2025 - Current
- Own a $1.7M ARR / 100-account book; delivering 94% GRR and $462K net-new expansion in Q1 (117% of quota) by segmenting accounts and multi-threading buying committees into account plans with Hubspot.
- Ran quarterly executive QBRs for 60+ agency owners using ROI and usage telemetry to support value demonstration, protect renewals, and sustain a $460K qualified expansion pipeline.
- Built a repeatable enablement system (top-call library and deal-pattern playbooks) that cut AM ramp from 8 to 5 weeks and reduced time-to-first-close 60→30 days.
- Drove platform adoption and utilization for 70+ end users via live training; removed adoption blockers and served as escalation lead with Product/Ops on feature requests and roadmap priorities.
Account Manager
SmartFinancial
01.2024 - 12.2024
- Improved renewals 85% to 93% on a $1.16M (116% of quota) book, including $580K net-new sales, by running structured QBRs that rebuilt renewal business cases from usage data and realized value.
- Built a $780K expansion pipeline by reactivating 73 at-risk accounts and 52 dormant leads through use-case discovery and re-engagement sequences to engagement signals.
- Partnered with Ops to tighten targeting and qualification; cut CAC 18% while spend rose 37% by improving lead quality and conversion economics.
- Maintained account health documentation (usage patterns and engagement signals) in Gainsight/HubSpot to prioritize proactive engagement, document risk, and surface expansion opportunities while reducing churn exposure across the portfolio.
Senior Account Executive, Team Lead
Zentap
02.2022 - 12.2023
- Closed 48 deals in best quarter (avg $2.1K MRR / total $1.21M ARR) by leading pain-point discovery and quantifying ROI tied to workflow outcomes, moving myself into President's Club.
- Created a discovery/objection/qualification training system that helped the team add $210K MRR within 90 days.
- Reduced refund-driven churn 22% by feeding post-sale failure patterns to Product and tightening ICP/qualification criteria to prevent bad-fit deals.
- Increased new customer acquisition 20% by running signals-based multi-channel outreach (email/LinkedIn/calls) aligned to buying-stage indicators.
- Led 4 AEs to 103% of a $1M quarterly target through weekly pipeline operating cadence, deal coaching, and Marketing/Product alignment.
Account Manager
Zentap
03.2021 - 02.2022
- Drove $878K net-new sales on a $978K book (164% of quota) by mapping customer growth objectives to advertising use cases and pitching value-based sales tied to revenue goals.
- Built a Salesforce-based system (usage, tickets, engagement) to detect churn risk signals and trigger proactive engagement 30+ days pre-cancellation, enabling earlier interventions that reduced churn.
- Improved campaign ROI, and raised lead volume 32% at flat spend by testing targeting, creative messaging, and platform settings per segment using performance data.
- Reduced escalations 27% by documenting top failure modes and training Support on troubleshooting workflows, improving first-contact resolution and lowering retention risk.
Account Executive
Zentap
11.2019 - 03.2021
- Produced $780K ARR annually (126% quota) by converting ~120 qualified appointments/month into ~30 deals through disciplined prospecting and needs-based discovery.
- Maintained accurate forecasting within 10% for 5 straight quarters by enforcing clean CRM hygiene, probability-weighted stage discipline, and real-time updates on buying-committee dynamics.
- Grew average deal size 50%+ by shifting from price negotiation to value-based packaging aligned to customer use cases and outcomes with larger packages.
Overview
6
6
years of professional experience
2
2
Certificates
Skills
Revenue (Renew Expand): NRR/GRR, renewals process, expansion/upsell/cross-sell, multi-threading, executive engagement, account planning, negotiation, MEDDIC/BANT
Customer Health Retention Ops: health scoring, churn-risk signals, proactive engagement, account health documentation, platform adoption and utilization, renewal forecasting, adoption/training, success planning, onboarding—adoption handoff
Revenue Ops GTM Analytics: pipeline management, weighted forecasting, territory planning, performance analysis, Meta Ads Manager, TikTok Shop Ads Manager, Shopify, SEO
Tools: Salesforce (Lightning/Admin), HubSpot (Admin), Gainsight/ChurnZero, Gong, Zendesk, Monday, Close, Periscope, n8n, Google Workspace
Account management
Teamwork and collaboration
Account development
Customer service
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Activities
- Track and Field
- Cross Country
- Music Producer
- Traveling
- Boxing
- MMA
- Coding
Favorite Books
- The Closer (Series)
- The Richest Man In Babylon
Activities
- Track and Field
- Cross Country
- Music Producer
- Traveling
- Boxing
- MMA
- Coding