Marvin Leon Butler II

(Remote)

Industry: SaaS (InsurTech) | B2B Lead Generation and Management

SmartFinancial is an AI-driven insurance lead generation platform that connects agencies, brokers, and carriers with high-intent, data-verified insurance shoppers. I lead a team of three account managers responsible for a portfolio of 64 mid and large-market clients with a combined value of $80M.

Personal Accounts Managed: 43

• Spearheaded account planning initiatives, leading to 13% YoY (Year over Year) growth in key accounts valued at $5M+.
• Developed and executed customer retention strategies, maintaining a 86% renewal rate and zero relationship-based account losses.
• Hosted industry-specific webinars and sales training sessions, driving a 53% increase in customer engagement and improving SmartFinancial solution adoption rates. These initiatives consistently led to 100% upsell success.
• Created and implemented RFP response frameworks, leading to a 70% reduction in bid rejection rates and higher conversion from competitive accounts.
• Established customer success metrics, improving lead conversion rates by 23% and optimizing their sales pipeline for efficiency.

(Remote)

Industry: SaaS (PropTech & Digital Marketing) | B2B Real Estate Marketing Automation

Zentap provides automated digital marketing solutions for real estate professionals, offering AI-driven social media automation, lead generation websites, and CRM-integrated branding tools. Focused on closing high-value deals, optimizing client marketing strategies, and expanding customer portfolios.

Personal Accounts Managed: 24

• Managed a 1,000+ lead pipeline weekly, utilizing HubSpot, Apollo, and Google outreach tools to execute targeted campaigns.
• Developed account-specific value propositions, resulting in a 44% increase in meeting conversions and a 27% faster sales cycle.
• Partnered with cross-functional teams (Marketing, Procurement, and Customer Success) to deliver customized sales strategies, leading to 23% higher retention rates.
• Led contract negotiation and renewals, increasing upsell revenue by 35% through strategic cross-selling of digital marketing solutions.
• Implemented new consultative sales methodologies, increasing customer LTV (Lifetime Value) by 45% through multi-year contract extensions.

(Hybrid)

Managed post-sale customer success, renewals, and upsells to maximize long-term client value.

• Designed and implemented customer success initiatives, increasing contract renewals by 30% and securing multi-year contracts.
• Managed full post-sale lifecycle, handling cancellations, account escalations, and client retention strategies with a 97% customer satisfaction rate.
• Conducted competitive analysis and industry benchmarking, ensuring Zentap's positioning remained favorable against top market competitors.
• Independently sourced leads, making 50+ outbound calls daily, and closing high-value deals same-day.
• Optimized customer engagement frameworks, leading to a 20% increase in referral-based sales and improving word-of-mouth marketing impact.

(Hybrid)

Focused on new business acquisition, outbound sales, and rapid revenue generation.

• Executed cold-call strategies, making 200+ calls daily, and converting 36% of first-touch conversations into qualified leads.
• Implemented new sales process automation, reducing response time by 48% and improving conversion rates.
• Ranked as a top 5% closer, leading to a swift promotion to Account Manager.
• Structured competitive positioning messaging, leading to a 22% increase in differentiation against major competitors in the real estate tech sector.
• Expanded real estate agent network partnerships, increasing repeat business and referrals by 31% YoY.

(In Office)

Industry: Marketing Services (Social Media Growth & Reputation

Management) | B2B Digital Presence Optimization

The Social Hog helped small businesses, influencers, and local brands enhance social media engagement, reputation management, and digital marketing performance. Focused on business development, client acquisition, and campaign execution.

• Managed a high-volume outbound prospecting strategy, engaging 200+ prospects daily via phone and email outreach.
• Built and maintained a network of SMB clients, increasing customer referrals by 20%.
• Developed a competitive positioning framework, increasing win rates against competitors by 15%.
• Created customized social media strategies for clients, leading to a 60% increase in engagement and organic follower growth.
• Led localized digital reputation initiatives, resulting in a 35% improvement in business visibility across Yelp & Google My Business rankings.