Summary
Overview
Work History
Education
Skills
Timeline
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Madison Cartwright

Portland,OR

Summary

As an accomplished marketing program manager with over 5 years of experience, I have led cross-functional teams in successful project delivery while growing and maintaining strong relationships with stakeholders and clients. My experience extends from brand strategy and brand design, web design and development, environment design, client experience and activation to employee experience, photo and video production, and more. Collaborative in nature—I've managed high performing teams to achieve strategic goals, and have fun in the process!

Overview

6
6
years of professional experience

Work History

Marketing Program Manager

Instacart
04.2023 - Current
  • Responsible for defining and managing Instacart's corporate website program and creating effective and efficient processes, including leading RFP process and agency management, website strategy, design and development projects from brief to launch ensuring deliverables are on brand, on time and on budget.
  • Drove projects from brief creation to concept, design through launch with internal and agency teams.
  • Collaborated with Product and Channel Marketing teams to create and implement content marketing campaigns and tactics.

Freelance Marketing Manager & PM

Self-employed
02.2023 - Current
  • Developed and implemented marketing strategies to use for GTM launches and campaigns to drive both awareness and conversion.
  • Performed market segmentations, targeting and positioning and built comprehensive marketing strategies and activation plans to drive customer acquisition.
  • Leveraged analytics to track lead generation campaigns and improve quality and united stakeholder groups and managed contractors and vendors to drive programs.
  • Managed freelance writing and design team.

Associate Account Director

Liquid Agency
08.2021 - 02.2023
  • Drove cross-functional teams to deliver meaningful brand experiences for both B2B and B2C companies including brand strategy and design, integrated marketing campaign development, web design and development and more.
  • Oversaw financial planning and management of accounts including defining and managing annual budget of $4M including project/media allocations and resource utilization to maximize ROI.
  • Lead team of discipline leads to drive workflow and identify opportunities for process improvement to increase efficiency and managed Account Supervisor.

Account Supervisor

Liquid Agency & CMD
10.2019 - 07.2021
  • Built key client relationships to help grow accounts by leading initiatives, overseeing workflow, proposing new opportunities and partnering on projects with discipline leads.
  • Contributed to the development and execution of integrated campaigns for both B2B and B2C companies.
  • Led projects involving creative, content management and measurement on brands' web and social channels.
  • Managed day-to-day client communications including C-Suite members to drive program success.

Program Manager

Liquid Agency
01.2018 - 10.2019
  • Coached team members on new processes and functional tools; rolling out new tools such as Mavenlink, Asana and Basecamp for budget and task tracking.
  • Managed multiple strategic projects with numerous sub-projects or workstreams; over 35+ projects at any given time. Managed Project Coordinator and Jr. PMs.
  • Established and maintained tight production timetables, project statuses, and quality standards to deliver project deliverables successfully on budget.

Education

Bachelor of Science - Marketing and Business Management

University of Arizona
Tucson, AZ
08.2017

Skills

  • Adobe Creative Suite, G-Suite, Microsoft Office, Keynote
  • Basecamp, Asana, Mavenlink, Wrike, Workfront, Smartsheet
  • Website management (Wordpress, EpiServer)
  • Marketing and measurement strategy and analytics (Google Analytics)
  • Budget and resource management; Vendor management
  • Integrated campaign and social media management

Timeline

Marketing Program Manager

Instacart
04.2023 - Current

Freelance Marketing Manager & PM

Self-employed
02.2023 - Current

Associate Account Director

Liquid Agency
08.2021 - 02.2023

Account Supervisor

Liquid Agency & CMD
10.2019 - 07.2021

Program Manager

Liquid Agency
01.2018 - 10.2019

Bachelor of Science - Marketing and Business Management

University of Arizona

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