SEMrush
Mo Raja
Head Of Digital Strategy
London
Summary
Proven track record in increasing online visibility, traffic, leads and sales across multiple industries both in the UK and international markets. Experienced in leadership, marketing campaigns and developing and executing digital acquisition strategies.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
Work History
Head of Digital Strategy
American Addiction Centers
San Diego, CA
10.2019 - 02.2023
- Spreaheaded SEO and digital acquisition campaigns to increase online visibility and traffic
- Crafted and implemented content strategies to improve user engagement and website lead generation.
- Maximised strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Setting strategies for content design, user experience and conversion optimisation techniques for lead generation.
Digital Media Team Lead
Money Helper
London, United Kingdom
02.2014 - 09.2019
- Headed up the Digital Acquisition and Digital Analytics team.
- Managed search engine marketing budgets and tracked campaign performance.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Researched and analyzed industry trends to inform search marketing strategies.
- Trained, mentored, and developed junior digital team members with positive and encouraging techniques to maximise performance and team contributions.
- Provided consultancy to finance and government partners, including: Bank of England, Financial Conduct Authority, Citizens Advice, National Debtline, StepChange and Mind Mental Health Charity.
- Helped grow the website organic traffic via SEO from 4 million to 11 million.
- Integrated marketing plans with brand campaigns to drive brand to demand.
- Executed tests and collected and analysed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
SEO Manager
Assurant
Atlanta, GA
06.2011 - 02.2014
- Working cross-functionally with internal and external I.T, Web Team, Editorial, Product and Marketing Team members to maximise SEO results through integrated stakeholder contributions and ensure the use of SEO best practices for new and on-going projects / development.
- Reviewed and optimised client sites to improve keyword targeting URL strategies, website architecture and content.
- A/B tested ad campaigns to optimize performance and drive improved ROI.
- Created dynamic SEO strategies to exceed market competitors across UK and US markets.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
Senior SEO Manager
20:20 Media & Analytics
London, United Kingdom
03.2010 - 06.2011
- Analysed SEO outreach goals and presented findings to marketing director.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
Senior SEO Consultant
Weboptimiser
London, United Kingdom
01.2008 - 03.2010
- Carried out technical SEO audits and produced recommendations to improve crawlability, accessibility and user experience.
- Planned and executed link building campaigns.
- Keyword research, competitor analysis and industry market trends to identify content gaps and landing page optimisation opportunities.
Education
Bachelor of Science - Business Information Systems
University of East London
London 09.1999 - 07.2002
Skills
Campaign Planning
undefinedSoftware
HREFs
Bright Local
BrightEdge
Google Analytics
Google Search Console
Google Adwords
Conductor Search
Clearscope
Wordpress
Optimizely
A/B Tasty
Moz
Screaming Frog
Timeline
Head of Digital Strategy
American Addiction Centers
10.2019 - 02.2023
Digital Media Team Lead
Money Helper
02.2014 - 09.2019
SEO Manager
Assurant
06.2011 - 02.2014
Senior SEO Manager
20:20 Media & Analytics
03.2010 - 06.2011
Senior SEO Consultant
Weboptimiser
01.2008 - 03.2010
Bachelor of Science - Business Information Systems
University of East London
09.1999 - 07.2002
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