MO SAEED
Vancouver
Summary
Versatile copywriter with an understanding of adjusting tone and adapting copy according to channel, audience, brand voice and brand conventions. Specifically experienced with writing content that is engaging and creative while also SEO-friendly.
Overview
20
20
years of professional experience
2014
2014
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Senior SEO Copywriter
Salmalita Cosmetics
01.2025 - Current
- Developed an SEO led content strategy for www.salmalitacosmetics.com
- Conducted keyword research to identify high-impact seed keywords aligned with business objectives.
- Developed keyword clusters based on search intent, competition, and semantic relevance.
- Mapped keyword clusters to website architecture and optimizing content hierarchy and internal linking.
- Created and optimized SEO-driven blog strategy targeting specific clusters to enhance organic visibility and improve SERP performance.
- Leveraged analytics tools (Google Search Console, SEMrush) to monitor keyword performance and refine strategy.
Freelance Copywriter
Freelance
09.2020 - 01.2025
- Created SEO-optimized copy for various platforms, including websites, landing pages, blogs, social media, PPC ads, email campaigns, newsletters, and brochures
- Managed account of Premier Suites, creating long-form content and optimizing website (https://premieresuites.com/) to improve SEO, increase traffic and generate leads for their portfolio of 1300 condos, apartments and townhouses
- Edited and proofread copy for grammar, readability, style, brand consistency, and format
- Optimized copy according to on-page SEO best practices (keyword integration, meta tag optimization, anchor text/hyperlinking, etc.)
- Researched industry trends and customer preferences to inform copywriting efforts.
Copywriter
Beyond Limits
03.2023 - 07.2024
- Authored detailed product sheets and white papers covering the technical architecture, use cases, and benefits of neuro-symbolic AI solutions
- Collaborated with cross-functional teams to create accurate and engaging collateral explaining the scientific underpinnings of hybrid AI for different industries
- Authored website content for numerous pages on www.beyond.ai, starting from researching and cross-departmental collaboration with SMEs to optimizing content that prioritizes user experience and accessibility standards
- Wrote blog posts that enhanced thought leadership on neuro-symbolic AI, significantly improving CTRs, unique visitors, and page rankings
- Composed press releases, boosting PR hits by over 200% and enhancing online media presence
- Developed and executed a comprehensive social media strategy, creating compelling posts to promote content and foster community, surpassing average engagement and website traffic numbers
- Crafted video scripts to showcase AI products and corporate information
- Authored email campaign copy to drive awareness and generate webinar sign-ups for lead funneling
- Managed WordPress website by customizing themes and layouts and applied SEO best practices to enhance visibility
Copywriter
DataNuts Analytical Solutions
07.2018 - 09.2020
- Developed SEO-optimized copy for websites, landing pages, ads, email marketing, and social media
- Created marketing collateral, including brochures, flyers, and coupons
- Reduced CPA by 40% by shifting from Maximize Clicks to Manual Bidding
- Optimized campaigns through A/B testing, organic SEO, CPC manipulation, and ad group restructuring
- Applied best practices using tools like Wordstream and Google Ads Editor
- Launched effective campaigns to convert platforms into lead generation tools
- Continuously optimized campaigns via A/B testing of copy, creatives, and CTAs
- Integrated Facebook with customer service platforms for improved lead management
Marketing Manager
ELEVATE
07.2017 - 07.2018
- Data manipulation, data segmentation, data maintenance and optimization, data proofing
- CRM administration and maintenance
- Devised copy for website, blog and email marketing
- Conducted secondary research to assist segmentation and targeting efforts for sales team
- Conducted secondary and primary research for list building and cleaning
- Implemented numerous email campaigns through MailChimp, covering the end-to-end process of drafting the copy, HTML coding, building the list, setting up campaign, and integrating results for lead generation efforts
- Maintained and managed a Google AdWords campaign as part of an ELEVATE product push plan
Affiliate Relations Manager
Prizm Media
11.2014 - 07.2017
Marketing and Communications Specialist (Contractor)
Creekstone Consulting
09.2013 - 10.2014
Market Research Specialist
Snug Vest
05.2014 - 09.2014
Marketing and Communications Specialist
CTS Forex
05.2012 - 08.2013
Marketing and Communications Coordinator
ITQAN Al-Bawardi Computers
11.2007 - 07.2011
Business Development
Gateway TechnoLabs
01.2007 - 12.2007
Assistant Programs Director
World Trade Center Atlanta
01.2006 - 12.2006
Education
MBA -
Haskayne School of Business
Calgary, ABBachelor of Arts - Integrated Marketing Communications (Mass Communications and Journalism), Psychology
The American University in Cairo (AUC)
EgyptSkills
Microsoft Office Suite
Google WorkspaceWordPressShopifyHubSpotSEMRush
Web analyticsEmail marketing (MailChimp, Klaviyo)CANVAThought leadership content developmentClient communication
Content strategy
Keyword optimization
On-page SEO
Brand messaging
Market research
Audience engagement
Proofreading
Social media strategy
A/B testing
Analytics tracking
Content management
Campaign development
Technical writing
Client communication
Data segmentation
HTML coding
Certification
Content Led SEO from SEMRush Academy
Timeline
Content Led SEO from SEMRush Academy
09-2025
Keyword Essentials with SEMRush
09-2025
Senior SEO Copywriter
Salmalita Cosmetics
01.2025 - Current
Copywriter
Beyond Limits
03.2023 - 07.2024
Freelance Copywriter
Freelance
09.2020 - 01.2025
Copywriter
DataNuts Analytical Solutions
07.2018 - 09.2020
Marketing Manager
ELEVATE
07.2017 - 07.2018
Affiliate Relations Manager
Prizm Media
11.2014 - 07.2017
Market Research Specialist
Snug Vest
05.2014 - 09.2014
Marketing and Communications Specialist (Contractor)
Creekstone Consulting
09.2013 - 10.2014
Marketing and Communications Specialist
CTS Forex
05.2012 - 08.2013
Marketing and Communications Coordinator
ITQAN Al-Bawardi Computers
11.2007 - 07.2011
Business Development
Gateway TechnoLabs
01.2007 - 12.2007
Assistant Programs Director
World Trade Center Atlanta
01.2006 - 12.2006
Bachelor of Arts - Integrated Marketing Communications (Mass Communications and Journalism), Psychology
The American University in Cairo (AUC)
MBA -
Haskayne School of Business