MOHAMED SALAH
Doha
Summary
Customer-oriented sales & marketing professional with over 18 years of experience building relationships, retaining top accounts and growing profit channels. Self-motivated leader with expertise in introducing products and implementing pricing models and inventory controls. Effective motivator identifying customer needs to deliver solutions. Tactical team builder and strategic planner with experience in different categories of essential medical products. Highly qualified with exceptional verbal/written communication and strong leadership skills to effectively resolve problems and provide superior customer service. Proven ability to assess client needs; establish rapport, build trust, and close deals, motivate others and plan out key business objectives.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Commercial Sales Manager
BioSar Laboratories
08.2025 - Current
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Researched and identified new opportunities for product and brand development.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Conducted research and analysis to determine brand positioning and messaging.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Created and managed social media campaigns to increase brand engagement.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Property Consultant
Coldwell Banker
03.2025 - 07.2025
- Built strong relationships with clients through consistent communication and excellent customer service.
- Built a solid network of industry professionals, resulting in valuable business partnerships and referrals.
- Managed property listings, ensuring accurate and up-to-date information for potential buyers.
- Established trust-based relationships with clients by maintaining professional integrity and providing honest advice based on expert knowledge of the industry.
- Prepared detailed reports that analyzed property features, location, market conditions, and financial data to support decision-making processes for clients.
- Developed targeted advertising campaigns using print media, online platforms, social media channels, direct mailers, brochures, signage boards for maximum visibility of listed properties to prospective buyers or tenants.
- Delivered informative presentations to clients, presenting market trends and investment opportunities.
- Developed and implemented marketing strategies to maximize sales and attract new clients.
Commercial Manager
Purline Medical
10.2023 - 12.2024
- Negotiated contracts and product prices by collaborating with vendors and developers.
- Sought new business leads to broaden the current account portfolio and increase department profits.
- Devised pricing methodologies and industry strategies through economic and business analysis.
- Oversaw inventory management, optimising stock levels to meet demand without overcapitalising.
- Set budget and monitored expenses to run a profitable department.
- Conducted reviews of business contracts with an emphasis on profit.
- Liaised with international partners to explore expansion opportunities, navigating cultural and regulatory challenges.
- Coordinated cross-functional teams to streamline operations, reducing lead times, and improving service delivery.
- Selected, trained, and performance-managed staff to handle high workload with ambitious targets.
- Fostered a culture of continuous improvement, encouraging innovation and process optimisation within the team.
- Implemented CRM system to bolster customer data analysis.
- Evaluated performance metrics to measure success against targets, implementing corrective actions where necessary.
- Conducted competitor analysis using multi-channel research methods to identify market opportunities.
- Assessed market conditions for potential opportunities and risk factors, impacting promotional strategies.
- Managed inventory levels across multiple locations, optimising stock distribution and minimising overstock situations.
- Negotiated with suppliers to adjust order quantities based on forecasted demand, securing better terms and reducing waste.
- Directed daily operations to achieve maximum efficiency and productivity.
- Led cross-functional teams to deliver successful projects on time and within budget constraints, meeting business objectives.
Business Development Manager
Behzad Pharmacy
02.2023 - 08.2023
- Managed relationship-building between the company and high-paying clients, completing regular visits, and providing loyalty discounts.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Created and directed sales training and development courses to enhance team skills and performance.
- Created strategic sales plans designed to increase sales, customer loyalty, and market awareness.
- Profiled, targeted, and prospected territory within and beyond existing customer base to expand reach and revenue.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Identified cross-selling opportunities through ongoing customer needs analysis.
- Created short-term and long-term goals for business team to achieve objectives.
- Researched trends to gather data and implement innovative strategies.
- Participated in trade shows and conferences, representing the company and engaging with potential clients.
- Conducted detailed market research to inform business decisions and strategic direction.
KEY ACCOUNT MANAGER
LEO Pharma
12.2017 - 01.2023
- Built strategic connections with HMC, PHCC, Sidra, and private accounts to endorse LEO products.
- Co-ordinated planning for overseas shipments with local distributors.
- Managed relationships with national health authorities, including the Drug Control Department and Ministry of Public Health.
- Enhanced sales influence through the strategic positioning of exclusive molecules.
- Initiate, build, and maintain B2B relationships with local wholesalers in the country to improve reach to all accounts.
- Managed key account matters, including solving issues, updating on project milestones, attending meetings, and managing other communications.
- Diffused challenging situations using conflict management techniques.
- Proactively led and developed high-performing Sales Executives to consistently deliver against annual targets.
- Conducted regular performance reviews, providing constructive feedback and personal development plans.
- Led by example to achieve sales and service targets while coaching to get maximum effort from teams.
- Maintained up-to-date knowledge of industry trends, competitor activities, and new product launches.
- Organised weekly team meetings to review achievements, set goals, and discuss sales strategies.
- Monitored inventory levels, ensuring stock availability aligned with sales forecasts and customer demand.
- Executed successful marketing events, open houses and display shows for products.
Sales Executive
LEO Pharma
03.2013 - 11.2017
- Enhanced relationships with key clients by handling regional healthcare accounts in Qatar and Bahrain.
- Retained clients and obtained referrals by promptly resolving customer complaints, adding value, and elevating service quality.
- Utilized CRM systems to track interactions with clients, manage sales pipeline, and optimize sales processes.
- Collaborated with marketing team to develop promotional materials and campaigns that align with sales objectives.
- Organized and participated in industry events, exhibitions, and networking functions to promote the company and its products.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
Senior Medical Representative
LEO Pharma
04.2008 - 02.2013
- Approached customers with consultative mentality to uncover and meet specific requirements,
- Fostered key relationships with various clinical staff, including nurses, clinicians, doctors and administrators.
- Established a reputation for professionalism and excellence, receiving multiple accolades for outstanding sales achievements.
- Overseen inventory levels to maintain product availability in pharmacies and healthcare institutions.
- Developed strong relationships with key decision-makers in healthcare settings to facilitate product listing and usage.
- Collaborated with healthcare professionals on patient education initiatives to enhance treatment outcomes.
Senior Medical Representative
Pfizer
05.2005 - 03.2008
- Conducted exceptional sales presentations for clients, upselling products and accessories to generate increased sales.
- Fostered key relationships with various clinical staff, including nurses, clinicians, doctors and administrators.
- Worked closely with research and development teams, providing market feedback to inform future product innovations.
- Provided detailed product knowledge and therapeutic information to healthcare professionals to support patient care.
Education
MBA - Business Administration and Management
University of Strathclyde
Glasgow, United Kingdom2021
Bachelor - Pharmaceutical Science
Cairo University
Cairo, Egypt2004
Skills
- Strategic market penetration
- Experience in local and regional operations
- Skilled in budget analysis and projections
- Effective conflict resolution
- Effective leadership abilities
- Effective negotiation expertise
- Staff training and recruitment
- Sales channel expansion
- Strategic budgeting for wholesale operations
- Skilled in utilizing customer relationship management tools
- Quantitative market research
- Market insightfulness
- Comprehension of regulatory compliance
- Market research interpretation
- Regional operations oversight
- Supply chain management
- Performance tracking and evaluations
- Financial Forecasting
- Category growth
- Social media strategy
- Sales strategy
- Social media campaigns
Certification
Territory Management
- 2019 Eton Institute
Business Writing That Works
- 2019 Eton Institute
ProCommunicator
- 2019 PROTRAINING
Customer Centricity
- 2019 PROTRAINING
Trade Booster
- 2018 Elixir Conseil
Effective Problem Solving & Decision Making
- 2016 Coursera
High Impact Business Writing
- 2016 Coursera
Relational Selling Skills
- 2014 LEO Training Excellence
Advanced Presentation Skills
- 2014 LEO Training Excellence
Key Account Management
- 2011 Spare Head Institute
Professional Selling Skills
- 2008 Pfizer
Advanced Presentation Skills
- 2006 Pfizer
Languages
Arabic
First Language
English
Proficient
C2
Interests
Traveling, Reading and Sports
Timeline
Commercial Sales Manager
BioSar Laboratories
08.2025 - Current
Property Consultant
Coldwell Banker
03.2025 - 07.2025
Commercial Manager
Purline Medical
10.2023 - 12.2024
Business Development Manager
Behzad Pharmacy
02.2023 - 08.2023
KEY ACCOUNT MANAGER
LEO Pharma
12.2017 - 01.2023
Sales Executive
LEO Pharma
03.2013 - 11.2017
Senior Medical Representative
LEO Pharma
04.2008 - 02.2013
Senior Medical Representative
Pfizer
05.2005 - 03.2008
MBA - Business Administration and Management
University of Strathclyde
Bachelor - Pharmaceutical Science
Cairo University