Mohamed Ammar
Irvine,USA
Summary
Dynamic and results-driven Senior Product Marketing Manager with extensive experience in the Pharma and MedTech industries, excelling in various commercial roles including sales, sales distribution management, and both global and regional marketing. Currently contributing to Edwards Lifesciences in Irvine, CA, focusing on innovative marketing strategies and successful product launches within the medical device sector. Expertise in leveraging market insights and fostering cross-functional collaboration to enhance product positioning and drive substantial revenue growth. Committed to delivering impactful marketing solutions that meet customer needs and exceed business objectives while navigating complex global markets and building strong stakeholder relationships.
Overview
17
17
years of professional experience
Work History
Global Senior Product Marketing Manager
Edwards Lifesciences
04.2024 - Current
- Product & Indication Launches: Orchestrating global and regional launches for new products and indications, ensuring successful market entry and adoption.
- Campaign Management: Developing and executing integrated marketing campaigns, including messaging, positioning, and leveraging the latest clinical data to support commercial objectives.
- Clinical Data & Training: Delivering up-to-date clinical data and product training to internal teams and external stakeholders, enhancing product knowledge and market confidence.
- Marketing Asset Development: Creating and managing innovative marketing assets and tools to support sales teams and drive brand engagement.
- Product Strategy Ownership: Building and owning the comprehensive product strategy for the SAPIEN Platform, aligning cross-functional teams to achieve business goals and maximize market impact.
- Mentored junior team members, fostering professional development and enhancing team productivity through knowledge sharing.
- Implemented data-driven strategies to optimize marketing efforts and maximize return on investment.
- Revamped website design to enhance user experience, driving increased traffic and lead generation activities.
- Managed product launch events, ensuring successful execution and widespread awareness of new offerings.
- Supported marketing programs and campaigns with content and messaging to drive demand.
Sr. Dist. Sales Manager
Edwards LifeSciences
01.2021 - 04.2021
- Managing surgical team sales managers / representatives across 12 countries
- Conducting regular business review meetings to follow MPR performance
- Field coaching support to team members throughout MENATP countries
- Implement correctional plans ( PIP ) within required markets (Oman , Qatar)
- Driving key regional transformational projects to support region business growth focusing on key driving countries (Iran , Turkey, UAE , Jordan )
- Executing commercial plan for newly launched INSPIRIS valve across key launch countries (Iran , Lebanon ,UAE , Bahrain ) as well as MITRIS launch plan
- Market introduction strategies for newly penetrated markets ( e.g. Pakistan, Egypt)
Product Marketing Manager
Novo Nordisk
01.2017 - 01.2021
- Successfully launched new generation Insulin (Ryzodeg) in Gulf markets in 2017
- Launched post launch programs for newly launched insulin (Tresiba) to support its uptake in gulf region
- Product life cycle management for newly launched brand as well as maintaining established brands' performance
- Executed internal / external post launch projects to accelerate brand adoption
- Established modern insulin portfolio defence tactics to protect affiliate cash cows
- Fiasp brand successful digital launch in 2021 through vriety of digital innovative solutions & tactics during the COVID19 era
Senior Sales Representative - Marketing co-ordinator
Novo Nordisk
01.2016 - 01.2017
- In addition to my current title as Senior sales representative , I was assigned as Marketing Support Co-ordinator responsible for supporting tasks related to modern & new generation insulin portfolio.
- Execution of digital none personal selling channels to promote modern insulin portfolio during the exclusivity period of promotion of Tresiba.
- Logistics preparation for conferences , events co-ordination, preparation for conferences , meeting rooms' branding.
Diabetes Medical Representative
Novo Nordisk
01.2013 - 01.2016
- Diabetes Medical Representative at Novo Nordisk responsible for managing Modern insulin portfolio in Kuwait with excellent track record such as :
- Successful over-achievement of sales targets in 3 different modern insulins for 3 consecutive years. Managed to grow market share of brand NovoMix in Kuwait from 73% MAT to 96% MAT
- Best sales achiever award in 2015 for NovoMix Gulf achievement Global BSA Award for total sales/KPIS in 2016
Supreme Medical Representative
Novartis
01.2010 - 01.2013
- Supreme Medical Representative at Novartis responsible for managing antihypertensive line Tareg / Co-Tareg in Cairo/Egypt.
- Excellent sales achievement track record Won best achiever award in 2012
Medical Representative
Glaxosmithkline
01.2009 - 01.2010
- Cardiovascular Medical Representative at GSK responsible for promoting antihypertensive line CAPOTEN/CAPOZIDE in Cairo / Egypt.
Education
Master of Business Administration (MBA) - Marketing
Eslsca University
01.2012
Bachelor Degree - Pharmaceutical sciences, Faculty of Pharmacy
October 6 University
01.2008
High school graduation - undefined
01.2003
Skills
- Salesforce proficiency
- Excel proficiency
- Proficient in Microsoft Outlook
- Proficient in Microsoft Teams
- Product promotion
- Content development
- Marketing analytics
- Product launches
- Product positioning
- Campaign management
- Webinar management
- Channel marketing
- Product development lifecycle
- Marketing campaigns
- Marketing strategy
- Marketing campaign management
Accomplishments
- Received “Best Sales achiever" award for Co-Tareg for the year 2012.” at Novartis.
- Received “Gulf Best achiever award for year 2015” for NovoMix Product performance at Novo Nordisk.
- Received “BSA Award (Global Best Sales Achievers)” for total
brand portfolio sales and KPI results - Received “Simplicity & Agility award” for best project that showed simplicity, agility & cost effectiveness.
- Received “AAMEO Grow Degludec Tresiba Best
performing affiliate” for team award as Best Tresiba® performing affiliate in 2018 across AAMEO region. - Received “The 'Flash' Award - INSPIRIS Acceleration Award” for top acceleration INSPIRIS region for 2022 across EEMEACLA Region.
Languages
English : Fluent written and spoken
Arabic : mother language
French : Basic
Timeline
Global Senior Product Marketing Manager
Edwards Lifesciences
04.2024 - Current
Sr. Dist. Sales Manager
Edwards LifeSciences
01.2021 - 04.2021
Product Marketing Manager
Novo Nordisk
01.2017 - 01.2021
Senior Sales Representative - Marketing co-ordinator
Novo Nordisk
01.2016 - 01.2017
Diabetes Medical Representative
Novo Nordisk
01.2013 - 01.2016
Supreme Medical Representative
Novartis
01.2010 - 01.2013
Medical Representative
Glaxosmithkline
01.2009 - 01.2010
Bachelor Degree - Pharmaceutical sciences, Faculty of Pharmacy
October 6 University
High school graduation - undefined
Master of Business Administration (MBA) - Marketing
Eslsca University
Training
- 2009 World Sales force Excellence/GSK
- 2010 Selling with Excellence training/Novartis
- 2010 AB Model selling training/Novartis
- 2011 Performance frontier training/Novartis
- 2011 Will to win training/Novartis
- 2012 Arrow training/Novartis
- 2012 Running a successful meeting/Novartis
- 2012 Selling with Impact/Novartis
- 2012 Initial training/Novo Nordisk
- 2013 Novo Nordisk Way of Selling/Novo Nordisk Introduction to NN marketing/Novo Nordisk Digital marketing/Novo Nordisk
- 2016 Portfolio Marketing Management/Novo Nordisk
- 2017 Launch action plan - DLAP introduction Novo
- 2018 Nordisk Marketing Training Camp Novo Nordisk
- 2019 GROW MI Marketing training BAGOS Game day
- 2019 regional marketing training BAMEAC Marketing
- 2020 Excellence course
- 2022 Surgical Fundamentals 1 Training
- 2022 Sales force training
Awards
2012 Egypt Best Sales achiever award Novartis Received Best achiever award in Co-Tareg for the year 2012., 2015 Gulf Best achiever award for year 2015 Novo Nordisk Received Best achiever award in NovoMix for the year 2015., 2016 BSA Award (Global Best Sales Achievers) Novo Nordisk Received Novo Nordisk's global BSA award for total brand portfolio sales and KPI results and attended celebration ceremony in an incentive trip to the HQ in Copenhagen., 2019 Simplicity & Agility award Won an award on Gulf level for best project that showed simplicity and agility in addition to cost effectiveness., 2020 AAMEO Grow Degludec Tresiba Best performing affiliate Novo Nordisk won a team award as Best Tresiba performing affiliate in 2018 across AAMEO region., 2022 The 'Flash' Award - INSPIRIS Acceleration Award Edwards Lifesciences won a team award as the top acceleration INSPIRIS region for 2022 across entire EEMEACLA Region, 2023 The "Faster" Award - INSPIRIS Adoption Award Edwards Lifesciences Won an individual award as the best projects & initiatives to accelerate INSPIRIS Adoption in 2023 across entire EEMEACLA Region
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