Mo Bushra

Developed and marketed brands to increase conversions using various marketing approaches. My skills were applied to both personal ventures such as e-commerce stores as well as marketing for other brands with an online presence.

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Marketing methods/ applications include:

• Running campaigns using Meta Ads (Instagram & Facebook) whereby a targeted approach is implemented by understanding the brand voice, customizing the ad content to fit targeted audience, and carefully allocating the budget spend to meet a healthy ROAS.
• Organic marketing on platforms such as Facebook, Instagram, and Tik-Tok by following current trends, using hash-tags, employing user generated content and whatever it takes to increase engagement rate and ultimately lead to conversions.
• Organized A and B testing experiments to optimize user experience on different platforms.
• Created content for websites, blogs and email newsletters to engage customers with the brand.
• Conducted market research to identify target audiences and develop effective messaging strategies.

Marketing tools used:

• Web Design and logistics management using platforms such as Shopify and Wix.
• Adobe for content editing.
• Canva for post editing
• Cap Cut for video editing
• Final Cut for video editing

In this project I developed, marketed, and sold juice throughout Washington, DC. By creating a solid health product with unique ingredients, namely baobab, as well as strong branding, I was able to partner up with local grocers.