Mohamed Daye Marketing Manager
Lebanon - Tripoli
Summary
Turning tech startups into multi-million-dollar successes, I lead innovative marketing strategies and empower teams to achieve remarkable results across all channels, driving rapid growth and outstanding conversion rates.
Overview
9
9
years of professional experience
1
1
Certification
Work History
PPC Executive
Edways.com
United Arab Emirates
12.2023 - Current
- Revising their PPC strategy with new keyword research and launching new campaigns led to significant improvements in lead generation for the startup company.
- Increased leads by 340.43% within the first 4 months.
- Reduced CPC by 25% within the first 4 months.
- Implemented new conversion metrics synchronized between HubSpot and Google Ads, eliminating low-quality leads for enhanced data analysis and strategy formulation.
Digital Marketing Instructor
skilfulcrow.com
Lebanon
10.2023 - Current
- Created a 21-hour beginner to advanced SEO course with over 200 enrolled students to date, achieving a 5-star satisfaction rate.
- Currently expanding the course to include Google Ads, Facebook Ads, AI Marketing, A/B testing, E-commerce, and Email Marketing modules.
Marketing Manager
AIY Expert Solutions
Lebanon
07.2018 - 10.2023
- Influencer Marketing: 200+ deals closed with targeted top international influencers on Youtube
& lnstagram within 3 years, to increase brand awareness and sales, which increased total
revenue by 20%. - Email Marketing: Collected, nurtured, and harvested over 300,000 emails generating 5 figures in
sales, using multiple marketing funnels. - Product Launch Marketing: 4 highly successful software product launches that generate multi millions in revenue, including everything from branding, website development, competitor analysis, social media accounts, PR, Email marketing, SEO, UX/UI and full product launch plan.
- Management: Managed and grew multiple teams of 12 includes content writers, graphic designers and marketing officers.
- Paid Ads: Created brand awareness, conversion and leads ads campaigns on Facebook, lnstagram, Linked-in, Google ad word, Twitter.
- E-Commerce Optimization: Generated over 6 figures in revenue by implementing cart abandonment solutions, split testing, pre-bounce and UX optimizations.
- SEO: Ranked product website 1st on Google's SERPs for the top industry keywords, bringing in over 1,000,000+ organic visitors which generates 7 figures in yearly revenue.
Marketing Officer
AIY Expert Solutions
Lebanon
03.2016 - 07.2018
- I coordinated digital marketing campaigns, influencer collaborations, and email marketing efforts, contributing to significant increases in engagement, conversions, and sales. I also conducted market research, created SEO-optimized content, and assisted in event planning, which supported successful product launches and enhanced brand visibility.
Customer Support Agent
AIY Expert Solutions
Lebanon
12.2015 - 03.2016
- Technical Support: Resolved 1000+ technical issues within a year, responded to complaints and resolved hundreds of disputes for the E-commerce automation platform.
Education
Bachelor of Science - Computer Science
Jinan University
Lebanon10-2017
Skills
- UX/UI Optimization
- E-commerce Optimization
- Website Development
- Python, CSS, HTML, Java Script
- Paid Advertising Campaigns
- SEO
- A/B Testing
- Marketing Automation
- Brand Development
- Product Launch
- Market Research and Analysis
- Conversion Rate Optimization (CRO)
Certification
- Google Ads Certification
- HubSpot Content Marketing Certification
- Facebook Blueprint Certification
- Hootsuite Social Marketing Certification
- Google Analytics Individual Qualification (IQ)
- SEO Certification by SEMrush
- Copyblogger Certified Content Marketer
- Optimizely Certification
- HubSpot Email Marketing Certification
Timeline
PPC Executive
Edways.com
12.2023 - Current
Digital Marketing Instructor
skilfulcrow.com
10.2023 - Current
Marketing Manager
AIY Expert Solutions
07.2018 - 10.2023
Marketing Officer
AIY Expert Solutions
03.2016 - 07.2018
Customer Support Agent
AIY Expert Solutions
12.2015 - 03.2016
Bachelor of Science - Computer Science
Jinan University