Summary
Overview
Work History
Education
Skills
Timeline
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Mohamed Moamen

Jackson,NJ

Summary

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

6
6
years of professional experience

Work History

Growth Analyst

Zumper
06.2021 - 12.2023
  • Led strategic email marketing campaign resulting in acquisition of 2,600 referring domains and 74% target fulfillment
  • Initiated learning and applying keyword research and content gap analysis as a novice, supporting the content team with actionable insights, which contributed to a strategic content update and increased blog organic traffic by 19%
  • Managed a $75K monthly digital marketing budget, conducting a spending analysis and consulting with industry experts, optimizing ad spend that focused on high-lead conversion, reducing costs while maintaining lead quality
  • Challenged by a goal to boost organic traffic, coordinated market analysis and cross-functional team efforts, launching a short-term rental website, albeit facing strategic shifts post-launch
  • Identified unique content opportunities through competitive analysis, working with the team on prioritization and data collection, and aiding in product strategy and content revamping for enhanced market positioning
  • This effort contributed to a substantial increase in organic traffic from 1.5M to 1.97M.

Freelance Marketing Consultant

Guinto's Pizzeria
11.2019 - 08.2020
  • Successfully led a direct mail marketing campaign by distributing 50,000 menus, achieving a 3% response rate
  • Coordinated with external vendors for menu printing and distribution
  • Initiated and managed a customer loyalty check-in program, significantly increasing customer retention by converting 2,176 subscribers and boosting repeat customer visits to 52%
  • Led Google Ads campaigns with a focus on optimizing performance, achieving a 2.13% CTR, showcasing the ability to analyze data and refine marketing strategies effectively
  • Directed digital media strategy across platforms like Facebook, Yelp, and Google, enhancing customer engagement through active social media interaction and issue resolution.

Student Consultant

Evernote
01.2019 - 04.2019
  • Headed a team of five in a comprehensive 15-week project, providing strategic recommendations to Evernote aimed at improving paid conversion rates and customer development
  • Conducted a detailed competitive analysis for customer development, offering strategic insights that helped reduce Evernote's exposure to market risks
  • Played a key role in designing a new feature and a creative onboarding strategy, leading to enhanced customer engagement and development.

Lifecycle Marketing Intern

Eva Gardens
06.2018 - 08.2018
  • Spearheaded end-to-end email marketing campaigns, leveraging data analytics for advanced segmentation and personalization, resulting in a 55% increase in open rates
  • Demonstrated expertise in utilizing CRM software such as Zoho One and Campaign Monitor to optimize marketing efforts
  • Successfully expanded the lead conversion rate by importing and effectively segmenting over 100 contact records, showcasing strong skills in database management and targeted marketing strategies
  • Elevated brand awareness by orchestrating the onboarding of over 100 customers through trade shows and product demos.

Education

Bachelor of Business Administration, Marketing -

Hult International Business School
San Francisco, CA
08.2019

Skills

  • Data Analysis
  • Data Visualization
  • Tableau
  • Google Analytics 4
  • Google Ads
  • Digital Marketing
  • SEM Rush
  • Email Marketing
  • Marketing Strategies
  • Ahrefs
  • Content Management Systems
  • WordPress
  • Screaming Frog
  • Content Creation
  • Keyword Research
  • JIRA
  • Project Management
  • Customer Retention
  • Customer Relationship Management
  • Industry Trends
  • Competitive Analysis
  • Data Analytics
  • Content Marketing
  • Analytics and SEO
  • Google AdWords
  • CRM Software
  • Marketing Analytics

Timeline

Growth Analyst

Zumper
06.2021 - 12.2023

Freelance Marketing Consultant

Guinto's Pizzeria
11.2019 - 08.2020

Student Consultant

Evernote
01.2019 - 04.2019

Lifecycle Marketing Intern

Eva Gardens
06.2018 - 08.2018

Bachelor of Business Administration, Marketing -

Hult International Business School

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Mohamed Moamen