Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
REFRENCES
Timeline
Generic
Mohamed Shaheen

Mohamed Shaheen

Orlando,FL

Summary

Transformational leader with 24 years of international expertise across varied industries, collaborating with leading companies like Hewlett Packard, Philips, and Dixon Ticonderoga.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Marketing Director

Franchise Brokers Association
05.2023 - Current
  • Led a team of 6 professionals, optimizing operations to significantly expedite project delivery and revitalize the company’s image
  • Authored a comprehensive 3-year marketing strategy, targeting a 30% increase in annual revenue
  • Spearheaded brand revitalization efforts, contributing to a 25% surge in market share
  • Innovated digital content strategies, including “Brokers of the Month” and “People Among Us” campaigns, to humanize brand interaction, increasing digital platform traffic and engagement substantially
  • Identified and leveraged new market opportunities to diversify product offerings, capturing additional revenue streams
  • Established an omni-channel strategy that emphasized customer-centric communication, deepening emotional brand connections, and positioning the company ahead of its competitors
  • Led a rapid redesign and relaunch of the member and client websites in under three months, markedly improving user experience and engagement
  • Reimagined the social media approach to focus on educational and engaging content, significantly enhancing client interaction and engagement
  • Developed and advocated for a long-term digital marketing strategy and vision, promoting best practices, and leveraging marketing automation to align with the customer lifecycle
  • Oversaw the creation of digital-first creatives, elevating brand awareness and engagement across key digital platforms.

Head of Sales and Marketing- Americas

Healy
02.2022 - 02.2023
  • Directed the creation and execution of a holistic marketing growth plan, significantly enhancing brand presence and customer engagement in the competitive healthcare sector
  • Collaborated with the German team to forge a distinctive lifestyle brand, setting it apart in the market and fostering deep emotional connections with our target audience
  • Led the R&D team in a customer-centric innovation process, translating in-depth consumer insights into breakthrough product solutions that surpassed market expectations
  • Strategized and guided all marketing facets, including digital media, e-commerce, advertising, and communications, ensuring a cohesive and impactful brand narrative
  • Oversaw the marketing department's financial planning, from monthly allocations to annual budgets, optimizing resource utilization for maximum ROI
  • Ensured a potent and consistent brand strategy across various platforms and marketing initiatives, enhancing customer experience and engagement
  • Identified and capitalized on new market segments, collaborating with sales leadership to develop and implement aggressive business development strategies, resulting in significant market share gains
  • Headed the new product development initiative, leading to innovative offerings that strengthened market position and drove revenue growth.

SENIOR BRAND MANAGER - NORTH AMERICA

Dixon Ticonderoga
08.2017 - 01.2022
  • Orchestrated partnerships with external creative agencies, vendors, and managed international projects to align with the company's strategic goals
  • Developed and executed multifaceted marketing strategies, inclusive of budget oversight, to drive both B2B and B2C growth through diverse channels like marketing automation, email campaigns, direct mail, and digital platforms, including Google 360 and Google Ads
  • Employed IBM SPSS and SPSS Modeler to delve into market dynamics, crafting brand strategies that bolstered brand awareness and penetrated new market segments
  • Forged strong alliances with sales leadership to craft business development strategies, yielding a 30% year-over-year increase in market share
  • Spearheaded the product development team to launch new SKUs, securing prime retail placements with leading retailers such as Amazon, Walmart, Target, and Dollar Tree
  • Meticulously developed a comprehensive brand identity, emphasizing emotional connection through targeted marketing and packaging redesigns
  • Demonstrated an unparalleled ability to prioritize and manage multiple projects simultaneously, ensuring team alignment towards collective and individual objectives
  • Collaborated with the creative department to refresh packaging, aligning design with brand ethos
  • Additionally, conducted extensive training for the sales team to enhance brand representation
  • Revitalized the brand's digital footprint, including website and social media platforms, leveraging content marketing and digital assets to foster consumer engagement and interaction.

CEO|FOUNDER

Shine International
01.2015 - 04.2023
  • Pioneered comprehensive market research initiatives, informing strategic planning for market entry, positioning, and growth
  • Consulted for YoungFL, facilitating their launch as an Amazon partner by researching optimal product selections, competitive pricing strategies, and implementing effective SEO tactics
  • Orchestrated partnerships with external creative agencies, vendors, and managed international projects to align with the company's strategic goals
  • Implemented cutting-edge SEO and SEM techniques, bolstered by data-driven content and social media strategies, to magnify online presence, and engage audiences and cultivate brand loyalty
  • Utilized email marketing and automation tools for tailored communication, supplemented by rigorous digital analytics for ongoing optimization
  • Our commitment to innovation ensures that our tailor-made solutions consistently surpass client expectations in a competitive landscape.

MARKETING MANAGER

Philips
05.2010 - 12.2014

REGIONAL SALES MANAGER

Hewlett-Packard
08.2008 - 04.2010

BUSINESS DEVELOPMENT MANAGER

Global Distribution
02.2003 - 07.2008

Education

MBA - Master of Business Administration - Marketing - Branding

University of Leicester
06.2016

Bachelor of Commerce - Business- Accounting

Ain Shams University
06.2000

Skills

  • Strategic Marketing and Analytics
  • Brand and Digital Marketing
  • Campaign Execution and Evaluation
  • Market and Competitive Analysis
  • Forecasting and Reporting
  • SEO Strategy
  • Budget and Pricing Management
  • Website and Portfolio Management
  • Market Tracking
  • Sales and CRM Management
  • Target Audience and Market Analysis
  • HubSpot and Google Analytics/Ads

Certification

  • IBM SPSS
  • LED Certified Certificate
  • Time Management
  • Persuasive Sales Technique

Accomplishments

  • Honored to be selected from Philips' global team to lead the company's rebranding transformation and educate employees on brand awareness.
  • Led from ideation till execution a multi-million-dollar deal between HP and one of the world's largest oil companies.
  • Led the rebranding of multiple brands at Dixon Ticonderoga resulting in 40% year-over-year growth in under 16 months.
  • Role Model 2 years in a row at Philips.
  • Role Model 4 years in a row at Dixon Ticonderoga.

REFRENCES

References available upon request.

Timeline

Marketing Director

Franchise Brokers Association
05.2023 - Current

Head of Sales and Marketing- Americas

Healy
02.2022 - 02.2023

SENIOR BRAND MANAGER - NORTH AMERICA

Dixon Ticonderoga
08.2017 - 01.2022

CEO|FOUNDER

Shine International
01.2015 - 04.2023

MARKETING MANAGER

Philips
05.2010 - 12.2014

REGIONAL SALES MANAGER

Hewlett-Packard
08.2008 - 04.2010

BUSINESS DEVELOPMENT MANAGER

Global Distribution
02.2003 - 07.2008

MBA - Master of Business Administration - Marketing - Branding

University of Leicester

Bachelor of Commerce - Business- Accounting

Ain Shams University

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Mohamed Shaheen