Mohamed Sorogy
Manager Warehouse & Distribution
Doha,DA
Summary
Highly experienced Logistics, Warehouse & Distribution Manager with 25 years' achievement in traditional and semi-automated warehousing & distribution with leading companies, including Pepsi Co International, across the Middle East. Experienced across a broad range of product categories, including Food Manufacturing (Perishable, Dry & Dairy), Telecommunications, Automotive, 3PL, Maritime & Logistics, Electrics, Ambient Chemicals, GSM, Fashion & Cosmetics. Leads the Logistics function end to end, including strategy, Operations, Purchasing, Shipping, Vendor Management, Quality Control, and Distribution
Overview
25
25
years of professional experience
11
11
years of post-secondary education
7
7
Certifications
2
2
Languages
Work History
Manager Warehouse & Distribution
Milaha, Qatar Navigation
Doha
09.2015 - Current
- Leads a team of 137 (FTE), including direct report Managers in inbound, outbound, CSR, Fleet and Distribution & inventory, supervise daily distribution center operations with full P&L accountability to support annualised sales of $ 357 million & maximise best buy profitability in line with KPIs including updating inventory into software, responding to customer inquiries, resolving complaints, acting on safety issues, warehouse temperature, order fulfilment, returns, lost time in the incident, inventory variances, etc
- Develops and executes strategies and plans, achieves challenging business plan objectives and delivers outstanding customer service
- Re-engineers and upgrades business processes, policies, processes and controls, leading to substantial improvements in performance & productivity of 7 % of operational expenses of $ 2.5 million
- Ensures the business delivers comprehensive value-added supply chain service to customers, including Qatar Airways, McDonald's, Burger King, Baskin Robbins, Applebee's, Majed AL Futtaim(MAF), Al Meera, Ali Bin Ali Storage & Distribution in the 3PL, Monoprix, O & G and petrochemical sector
- Manages all tenders requirements for all supplier's facility management, types of equipment, consumables, PPE, and asset maintenance contracts, ensuring compliance with SLAs
- Has built, trained and leads collaborative professional multicultural cross-border teams
- Oversees operations for stacking volume of 75 million B2B and B2C SKUs totalling 56,924 Pallet Positions (PP) & 35,000 sq. m in frozen, chill, & ambient chambers, oversees outbound volume of 150 delivery trucks, 180 trailers/containers/flatbeds per month
- Designed operation scenario complying with racking system (Bin locations, Multi-tier Mezzanine, VNA and Selective),
- Designed operational put-away and picking scenario, labelling for approximately 57,000 pallet positions (racking system and open yard) and 6,782 bins locations.
- Prepares and monitors MLC (Milaha Logistics City) budgets of $ 21 million, makes recommendations to reduce costs and optimise resources
- Established entire 3PL operations at logistics HQ, recruited 136 employees and achieved required certifications (ISO, Food Safety, Food Handling, etc.)
- Led delivery of restructuring project to combine five separate warehouses into two central warehouses, cut administrative and operational costs 21.3%, positively impacted ROI by $ 2.25 million
- Planned and launched Qatar operations from scratch, drove compliance with company policies, procedures and HSE, embedded customer-centric culture in new teams
- Established standard operating procedures, JD, & Warehouse Management System WMS to revamp structures & develop automation for reorder management, standardise warehouse catalogue, orient master data & centralise operations, optimised cost management, increased space utilisation by 23.7%
- Champions employee engagement, collaboration and teamwork
- Defines and monitors KPIs including Service (e.g. Order Fill, Freshness, Days on Hand, Shipment Accuracy), Costs (e.g. Accidents, Lost Time In Accident Productivity, Inventory Damage, Transport Damage, Inventory Variance), Customer Care (e.g. Customer Feedback, % Entirely Satisfied Orders, Delivery Service Level %, On-Time Delivery %, Incident Numbers, Damaged Units)
National Logistics Manager
National General Automotive Company
Riyadh
01.2014 - 09.2015
- Streamlined and standardised operations and processes, JD, arranged delivery schedules to liquidate pending orders on receipt of materials at the port, supported initiatives to reduce demurrage by 87% on average
- Implemented WMS, ensured operational excellence in all yards and warehouse areas through efficient operation of the warehouse management system
- The optimised layout of warehouse & product placement, inventory control & processing, equipment maintenance schedules, housekeeping and safety
- Controlled surplus/redundant stock increase utilization 8.4% ($ 87.4 million), cut redundant/slow-moving stock by 3.2% ($ 33.3 million)
Warehouse Manager-KSA Logistics
Alshaya International Trading Company WLL
Riyadah
02.2011 - 12.2013
- Managed operations to support the volume of up to $ 10.4 million monthly as service to sales volume (Stores Replenishments' & Home Delivery), covering 151 store replenishments, 26 different types of fleet vehicles, 227 staff, and 520 home delivery customers for leading retail chain & franchisee for global brands in fashion, footwear, food health & beauty, pharmacy, optics, home furnishings, office supplies, leisure & entertainment
- Managed all aspects of inbound & outbound logistics, including home delivery & installation at customer premises as per agreed schedules without compromising on delivery deadlines
- Achieved service to sales volume handling stock on hand (SOH) of USD 45 million per month with 19,000 SKUs, 3.5 million units and 28,000 pallet positions for a facility with 22 hydraulic terminals for inbound – receipts & put away and outbound – order picking, replenishment & home delivery
- The administered 3PL contract, including material handling equipment (MHE) and delivery fleet, directed operations to ensure sales objectives, store replenishment plans, and customer satisfaction
- Managed functional, administrative, staffing, fixed, variable and depreciation costs to meet approved budgets
- Collaborated to establish logistic infrastructure support with automated logistics & warehouse management systems for the home furnishing division (HFD) in Jeddah, Riyadh, & Dammam
- Played a lead role in delivering projects for logistics build-up operations in West and East Provinces & Central Region:
- In East Region, Apr 2012 – Aug 2012, built up to launch stock for MOD (Mall of Dhahran)
- In the West region, Aug 2011 – Oct 2011, built up to launch stock for MOA (Mall of Arabia) & RSM (Red Sea Mall)
- Trucked stock 1,000 km to both regions, enabling stores to open as per agreed Commitment/plan with the brand team
- Established the Home Furnishing Centres (HFC) from scratch at 3 locations with automated warehouse & logistics operations, overcame challenges to launch and stabilise start-up on time and on budget
- Managed team of stock controllers, data entry operators, dispatch controllers, dispatch in charges, customer care executives, route planners, order pickers, forklift operators, furniture installers, furniture technicians and labour
- Managed customer care and call centre operations, ensuring prompt resolutions of queries & complaints
Manager Logistics
National Agriculture Development Company, NADEC
Dammam
05.2009 - 12.2010
- Pioneered efforts to establish processes for the first food products warehouse for one of the largest agricultural & food processing companies in the MENA region
- Developed and executed a stock tracking module using Advanced Excel-based reports to monitor warehouse stocks, cut expiry by 38% vs annual service to sales volume
- Developed and deployed measures to enhance logistics & warehouse capabilities to deliver agreed SLAs for sales of FMCG dairy food, fresh, UHT and Dry, as per approved budgets
- Defined job descriptions and warehouse safety instruction
Warehouse Supervisor
Pepsi Co
Dammam
08.2004 - 04.2009
- Reported to National Warehouse & Fleet Manager, led a team of 77 in the PepsiCo company, to direct logistics fleet & warehouse & distribution operations across the Eastern province & control two distribution centres at Dammam & Hassa and three stockiest at Hafar Al-Batin, Rafha & Khafgi as per the specified key performance objectives
- Managed a team of fleet officers, stock controllers, data entry operators, dispatch controllers, dispatch in charges, forklift operators & labour ensure streamlined operations.
- Assured efficient logistics operations by supervising and monitoring service to sales KPIs – order fulfilment, days of stock on hand, freshness, shipment accuracy, & availability of delivery trucks to meet committed targets within agreed budgets.
- Adhered to the requirements of an intricate inventory management system and determined critical order levels for various categories of products. Applied concepts of FEFO supply chain management for the range of FMCG products.
- Coordinated with planning, logistics, sales & finance departments to dispatch as per daily & monthly plans for different type/category of sales of finish goods, including local 185 tons- 95 routes for retail, four routes for wholesale, key accounts- 2 routes, & 48 tons export to GCC countries
- Inspected local, import & export shipments and updated records
- Managed central distribution centre (CDC) and associated transportation logistics for smooth movement of products & materials between various regional locations and to client destinations
- Assigned work modules to various teams and managed performance to reach targeted productivity & quality norms. Communicated with all levels in the department and drove achievement of department objectives & goals
- Participated in performance & development reviews (PDR) and performance audits and ensured adherence to PepsiCo core values.
- Established a hierarchy based reporting structure and shift change procedures and familiarised warehouse management team with all policies & procedures.
Warehouse Manager
Orascom Telecom (Mobiserve & LINKdotNET)
Cairo
08.1997 - 08.2004
- Reported to the Supply Chain Manager, & led a team of 14, to manage operations & documentation of 5 stacking sections each location with space over 3,000 m2 in the warehouse– chemicals, civil work items, electrical equipment, tools & steel structures, & telecommunication as per the defined vital performance matrices
- Directed warehouse activities managing volume of LE 48 million value in service to operation, in addition to the point of sale - POS & marketing materials
- Assured optimum utilisation of all resources – workforce & handling equipment – to execute deliveries on time, within budgeted costs and achieve predefined productivity scores
- Managed Central Distribution Center-CDC operations, monitored product movement for local & overseas projects to ensure timely delivery of goods- civil & electrical materials, ambient chemicals, GSM, & tools to defined locations in full
- Reviewed reports of incoming goods, inspected stocks, identified, & maintained project-wise inventories.
- Ensured segregation of project materials while stacking, maintenance of separate record cards and tracked material status through Excel sheets.
- Monitored storage conditions and ensured the achievement of standards established by QA.
- Conducted monthly physical inventory counts and reconciled variances with supporting documents.
- I have complied with audit requirements, including the implementation of audit recommendations & close-out of observations.
- Prepared scheduled reports like the daily stock report, KPI, export & import shipments, damage in the warehouse, damage in transit, slow-moving inventory.
- Monitored warehouse operations and facilitated the smooth execution of assigned jobs by staff members.
Education
Master of Science - Procurement, Logistics and Supply Chain
University of Salford
United Kigdom 03.2019 - 07.2020
BBA - Business Administration And Management
Institute of Higher Studies
Egypt 09.1993 - 06.1997
Level 7 - Logistics and Supply Chain Management
OTHM
United Kingdom 09.2017 - 03.2019
Level 6 - Supply Chain Management
Institute of Supply Chain Management
United Kingdom 08.2015 - 06.2017
Level 5 - Transportation & Logistics
Chartered Institute For Logistics & Transportation
United Kingdom 03.2010 - 06.2012
Skills
Warehouse staff management
Warehouse equipment operation
Supporting warehouse activities
Effective managerial techniques
Warehouse fulfillment
Managerial skills
Warehouse training
Project manager supervision
Warehouse environment safety
Logistics Strategy & Operations
Supply Chain Management
Warehousing, Distribution, Procurement, Vendor Management
Budgeting, Cost Controls
Team Leadership, Stakeholder Management, Communication
Excellent managerial techniques
Warehouse functions
Warehouse asset oversight
Managerial background
Warehouse safety
Organized managerial style
Skilled community-based case manager
Accomplishments
- Completed training modules on receiving & storage, food defence, integrated pest management, and food protection for Warehouse & Distribution Centres Webinar, AIB International USA (2016)
- Level 5 Recognition of Achievement in business, customer service, inventory, logistics, operations, supply chain, transport management, warehousing, Institute of Supply Chain Management, UK (2014)
- Certified Professional Logistician, accredited by Transport & Logistics Certification Council, Australia (2012)
- Professional Diploma Level-5 in logistics & transport, issued by The Chartered Institute of Logistics & Transport, UK (2012)
- Professional Certification L5 in logistics & transport, SCM, movement of goods, retail logistics, accredited by The Chartered Institute of Logistics & Transport, UK (2012)
Certification
• CSCP – Certified Supply Chain Professional
Affiliations
Highly experienced Logistics, Warehouse & Distribution Manager with 25 years' achievement in traditional and semi-automated warehousing & distribution with leading companies, including Pepsi Co International, across the Middle East. Experienced across a broad range of product categories, including Food Manufacturing (Perishable, Dry & Dairy), Telecommunications, Automotive, 3PL, Maritime & Logistics, Electrics, Ambient Chemicals, GSM, Fashion & Cosmetics. Leads the Logistics function end to end, including strategy, Operations, Purchasing, Shipping, Vendor Management, Quality Control, and Distribution.
Timeline
• PMP – Project Management Professional
09-2022
• CLTD – Certified Logistics, Transportation and Distribution
07-2022
• CSCP – Certified Supply Chain Professional
11-2021
Master of Science - Procurement, Logistics and Supply Chain
University of Salford
03.2019 - 07.2020
• Professional Certification in Humanitarian Logistics
01-2019
Level 7 - Logistics and Supply Chain Management
OTHM
09.2017 - 03.2019
• Level 6 Professional Certification in Managing The Supply Chain
06-2017
• Professional Certification in IOSH
06-2017
Manager Warehouse & Distribution
Milaha, Qatar Navigation
09.2015 - Current
Level 6 - Supply Chain Management
Institute of Supply Chain Management
08.2015 - 06.2017
National Logistics Manager
National General Automotive Company
01.2014 - 09.2015
• Certified Professional Logistician
05-2012
Warehouse Manager-KSA Logistics
Alshaya International Trading Company WLL
02.2011 - 12.2013
Level 5 - Transportation & Logistics
Chartered Institute For Logistics & Transportation
03.2010 - 06.2012
Manager Logistics
National Agriculture Development Company, NADEC
05.2009 - 12.2010
Warehouse Supervisor
Pepsi Co
08.2004 - 04.2009
Warehouse Manager
Orascom Telecom (Mobiserve & LINKdotNET)
08.1997 - 08.2004
BBA - Business Administration And Management
Institute of Higher Studies
09.1993 - 06.1997