MOHAMMAD REHAN
Doha
Summary
Visionary and strategic business leader with entrepreneurial drive, management skills, and leadership competence in building organizational capabilities, empowering people, developing product and service propositions, and leveraging these to generate high impact on revenues, growth, profits, and operational performance.
Overview
11
11
years of professional experience
Work History
Head Of Sales
Sheba General trading
Qatar
01.2022 - Current
- Heading Sales & Operation of Sheba general trading, responsible for the entire operation and P & L of division
- Responsible for unit top line & bottom-line budget achievement
- Overseeing day-to-day operations, including Sales, Merchandising, procurement, inventory management, and distribution
- Responsible for trade negotiation with all major Key accounts
- Ensuring financial stability and profitability by monitoring budgets, expenses, and revenue
- Analyzing financial reports, making strategic decisions, and implementing cost-saving measures
- Setting performance targets, evaluating the performance of employees, and implementing strategies to foster continuous improvement
- Create and implement sales strategy and business development plans that successfully achieve business goals objectives
- Identifying, on-boarding, and managing relations with business alliances & trade partners for business expansion and territory growth
- Devising sales budget aligned with organic, market activation, promotion, new product, exclusive events for stores & tactical promotion
- Reporting to Group general manager.
- Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.
- Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.
- Launched new products successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans.
- Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process.
Country Sales Manager
Aujan Coca Cola Company
Qatar
01.2018 - 11.2021
- Managed entire country operation for ACCBC which includes Sales, distribution, administration & CRM
- Handled a team of 95 employees
- Solely responsible for unit top line & bottom-line budget achievement
- Meeting short term/medium term strategic needs, threats and opportunities related to company business within the region; furnishing quality & timely feedback to top management on important changes, weakness, opportunities, or threats, in relation to competitors’ activity
- Responsible for all the trade negotiations (BDA) with all the major modern trade customers
- Provides direct supervision to subordinates including objectives setting, performance management
- Liaises with the trade marketing team to ensure trade marketing plans and budget are adhered
- Address stock availability, visibility, and expiry issues within prescribed guidelines
- Provides insights from knowledge acquired through multiple data sources such as Market reports (AC Nielson) to ensure forecast accuracy, ROI and devising key account plans and distribution
- Responsible for entire P & L for Qatar Branch
- Reporting to Gulf BU (Business unit) Director (Dubai).
- Negotiated favorable contract terms with suppliers, reducing costs while maintaining quality standards for products offered.
- Increased regional sales by implementing strategic marketing plans and establishing strong relationships with key clients.
- Analyzed market trends and competitor activity, adjusting sales tactics accordingly to maintain a competitive edge.
- Mentored junior sales staff, providing guidance on best practices and fostering professional development.
Sales Manager
Qatar Detergent Company
Qatar
02.2013 - 01.2018
- Steering sales and distribution operations of company’s products across entire Qatar region
- Managed Sales, Merchandising & CRM
- Steered trade marketing promotions to enhance brand visibility
- Negotiated and finalized the annual trade agreement with Modern Trade Accounts Procurement Teams regarding Rebates, Brands Introduction, Listing Fees, Shelves Spaces Management, Trade Promotions, Sampling Activities and BTL Advertising
- Designed trade input & managed the budget utilization for rentals
- Guiding Sales Supervisors towards maintaining compliance with the Company Credit Policy
- Guided a team of 38 members includes 4 Supervisors and 8 Key Account Executives, 10 Van Salesmen & 16 Merchandisers
- Delivering on job training for sales staff on sales techniques and enhancing the Distribution Strength.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
Key account Manager/Supervisor
Brazil Food Company (BRF-Sadia)
Riyadh, Saudi Arabia
- 01.2013
- Handled a team of 5 Sales Executives & 15 Merchandisers
- Managed key accounts namely Carrefour, Lulu, Panda & Danube
- Responsible to achieve the monthly & Quarterly target against each account
- Interfaced with Marketing Department regarding competitor’s promotional activities and their new lines of products or brands extension to ensure that the company maintains & develops its competitive position
- Purchase Managers and Store Managers for executing the strategies & plans effectively
- Cross functional departments like Logistic, Marketing and Accounts to facilitate frictionless business operations.
Key account Executive
Khalifa Abdul Rahman Algosaibi (Kraft foods)
Dammam, Saudi Arabia
- 06.2009
- Handled hyper & supermarkets like Panda, Geant Saudi Ltd., Tamimi and Farm Activity.
Territory Sales In-charge
Mother Dairy Food Processing Ltd.
India
- 02.2006
Education
MBA - Marketing
SRM Institute of Management And Technology
07.2003
Skills
- Sales & Business Development
- Channel Management
- Product Launch & Promotion
- Market & competitors intelligence
- Customer Relationship Management
- Revenue Generation
- Budgeting & Cost optimization
- Sales strategies & Planning
- Team Building & Leadership
- P & L Management
- MS Office
- ERP & SAP
- Sales Coaching
- Key account growth
- Sales operations
- Negotiation expertise
- CRM proficiency
Websites
Languages
English
Hindi
Urdu
Arabic
Personal Information
- Location Preference: GCC
- Nationality: Indian
- Driving License: Qatar (LMV), Saudi Arabia (LMV)
- Visa Status: Qatar visa (Transferable) with NOC
Training
Gujarat Milk Marketing Federation Limited (AMUL), New Delhi, 07/2002, 09/2002, Define the Strategies to Increase the Markets Share of Amul yogurt.
Timeline
Head Of Sales
Sheba General trading
01.2022 - Current
Country Sales Manager
Aujan Coca Cola Company
01.2018 - 11.2021
Sales Manager
Qatar Detergent Company
02.2013 - 01.2018
Key account Manager/Supervisor
Brazil Food Company (BRF-Sadia)
- 01.2013
Key account Executive
Khalifa Abdul Rahman Algosaibi (Kraft foods)
- 06.2009
Territory Sales In-charge
Mother Dairy Food Processing Ltd.
- 02.2006
MBA - Marketing
SRM Institute of Management And Technology