Mohammad Salman

An account manager for 4 internal clients marketing needs (Residential Sales & Leasing, Retail Leasing, Residence Awareness & Community, Public Events)

• Established clear communication channel between marketing creative team and internal teams, ensuring seamless project execution.
• Offline media between local and international news outlets to ensure visibility between competitors and organizations
• Promoting Public and community events between digital / social / offline media to ensure awareness and footfall.
• Actively participated in networking events within industry, expanding professional connections and generating leads.

• Retail Chain (Sports Goods)
• 360 local marketing strategy development, budget planning and execution
• Trade Marketing: providing outstanding high demand for the group with products with 25 top customers (ecom, strategic channels, across all categories, & fashion)
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Brand Marketing: protect Awareness and drive Preference (+30% for last half year by SAP ERP & Google Analytics)
• Planning and implementation with FIFA on Official Licensed Products for- FIFA World Cup Qatar 2022- Trade marketing inside Sports Corner Stores + 15 POS Kiosks
• SMM (development of own social channels VK&Inst, launching of wide digital media campaigns with target audience within Doha and GCC region)
• PR (core and mainstream media, influencers and celebrity)
• Sports Marketing (Partnership with the local sports federations, and mall managements
• Consumer insights (Market research with international agencies).

• Leading on the Doha Bank sponsorship, advertisement, & branding activities via online and offline media outlets
• Leading a team of Account Executives on ATL, BTL and TTL campaigns as well as the day-to-day operational tasks and deliveries
• Creating a portfolio of the client and monitoring the ongoing activities & campaigns related to them whether online or offline
• Overlooking & reviewing progress, and delivering the client's advertisement projects via troubleshooting
• Conducting bi-weekly meetings with the clients as well as informing them about the current work status of their projects
• Monitoring campaigns based on set KPIs, target audience, and objectives with detailed reports.

• Acquiring new business as well as managing & developing of through-the-line accounts in a profitable manner for the company
• Developing proposals, presenting pitches and submitting bids in an effort to increase business
• Preparing creative briefs, contact reports, status reports and local media plans for brand management along with brand positioning for key companies
• Handling advertising campaigns, corporate collateral, publications, photography, television commercials, events, launches, exhibitions & websites
• Handling local media booking and buying to increase brand awareness
• Coordinating media plans and bookings with regional media partner CARAT
• Managing day to day operations with an ambitious team to deliver client's needs
• Overlooking account management and flow with our clients on a weekly basis to ensure the delivery process is at its best
• Creating Sales pitches and presenting our services as a 360 digital marketing agency
• Creative consultation with brainstorming sessions on production projects that include videography and photography.

• Seasonal campaigns communication with International brands such as Moschino, Missoni, Temperly London, Ermigenldo Zegna, and many other international fashion brands
• Sponsorships and supporting local events like Grazia Style Awards 3 years in a row
• Creating suitable Social Media and e-media screen calendars alongside with design team
• Arranging and maintaining digital marketing budgets for current and future campaigns
• Cultivating relationships with local print and digital press
• Social Media Influencers partnerships agreements
• Seasonal campaign advertisement in the local and digital press
• Overlooking creative agencies to ensure brand quality and direction
• Planning and producing social media campaigns
• Digital Ads via Google Ad Words for Salam Stores seasonal campaigns
• Revamping www.salams.com website into a modern touch of look and feel in terms of visual and overlooking the technical side with local agencies.

• Pre planning for Red Bull Car Park Drift for 3 continuous seasons
• Activation via local marketing digital media networks
• Execution and implementation of event with an international event's company under the name of Innovations Unlimited - under her patronage HH Shiekha Mayassa Al Thani
• Sales and Distribution around university's campus with the appropriate product placement.