MOHAMMAD ASIM ALI
Woodland Hills,CA
Summary
Solutions-oriented Salesforce Technical Architect with competency in consulting and development of software projects. Multi-skilled with a talent for engineering systems that meet business needs and exceed clients' expectations. Capable coder driven to meet deadlines and complete exceptional work in a high-pressure environment.
Expert in customizing the Force.com platform using Apex Classes, Visualforce Pages, Apex Triggers, Process Builders, Lightning Components utilizing the Aura Framework.
Overview
12
12
years of professional experience
1
1
Certificate
Work History
Senior System Architect
Farmers Insurance Group
Woodland Hills, CA
08.2018 - Current
- Reviewed project requirements to identify customer expectations and resources needed to meet goals
- Identified needs of customers promptly and efficiently
- Achieved cost-savings by developing functional solutions to problems
- Assist in developing technical specifications, user stories, system diagrams, use cases
- Lead the design and development of new Salesforce applications, leveraging multiple technologies and provide guidance on complex business requirements for integration into Salesforce platform
- Utilized established design patterns to expedite novel software creation and support consistent performance results; Design data models to leverage best practices in Salesforce architecture
- Integrated object-oriented design and development techniques into projects to support usability goals
- Create integrations with third-party systems and web services using REST API, SOAP API, Bulk API, Streaming API
- Migrate data from legacy systems into Salesforce using Data Loader or other ETL tools
- Programmed applications and tools using object-oriented languages with goals of code abstraction, stability and reuse
- Develop custom solutions to meet customer requirements using declarative tools such as Lightning Components, Process Builder, Visual Workflows, Apex Triggers and Classes
- Worked with cross-functional teams to achieve goals
- Maintained data cleanliness and accuracy by adding custom validation rules and custom formulas, reports, and dashboards
- Devised automation, backup and recovery protocols to preserve and safeguard data
- Perform code reviews and corrected errors to optimize output and provide feedback on architecture designs and implementation strategies
- Assessed code during testing stage to determine potential glitches and bugs
- Coordinated testing and validation procedures through software development lifecycle
- Conduct regular health checks of existing Salesforce implementations to ensure optimal performance and security compliance standards are met; Resolve issues related to application performance or scalability by optimizing queries and code structures
- Troubleshoot errors reported by users during testing phase of projects
- Monitor usage analytics reports to identify areas where additional training is needed or where improvements can be made.
Salesforce Development Team Lead
Accenture
Woodland Hills, CA
07.2012 - 08.2018
- Supported the manager in developing plans for future projects, initiatives, and objectives
- Performed the role of onshore-offshore coordinator
- Helped mitigate and resolve data issues by analyzing situation and implementing appropriate solutions
- Motivated staff through positive reinforcement techniques
- Provided technical guidance to junior developers in Salesforce development tasks
- Performed data migration from legacy systems into Salesforce CRM using Data Loader tool
- Resolved data integrity issues through data cleansing activities such as data de-duplication and mass updates of records
- Analyzed code and corrected errors to optimize output
- Optimized code performance by introducing bulkification techniques in Apex classes and triggers
- Configured various objects like Account, Contact, Opportunity including page layouts customization in Salesforce environment
- Developed, tested and deployed Apex Classes, Triggers, Visualforce Pages, Lightning Components and Batch processes on Salesforce platform
- Created custom profiles, roles, sharing rules and permission sets in Salesforce orgs
- Created user groups and configured workflows and assignment rules to enable proper routing of leads to marketing members
- Deployed custom tabs, validation rules, and auto-response rules for automating business
- Developed workflows for automated lead routing, lead escalation and email alerts
- Executed role hierarchies, shared rules, and recorded level permissions to provide shared access among different users
- Coordinated with third party vendors for troubleshooting integration issues between different applications
- Reviewed project requirements to identify customer expectations and resources needed to meet goals
- Maintained version control system for all the source codes developed in the project
- Supported end users during UAT phase by addressing their queries and resolving any reported issues
- Collaborated with cross-functional teams to understand their requirements and design solutions accordingly to achieve goals
- Implemented security measures at object level and field level access across multiple users and profiles according to organization's standards
- Integrated Salesforce with external systems using SOAP and RESTful APIs
- Leveraged Agile methodologies to move development lifecycle rapidly through initial prototyping to enterprise-quality testing and final implementation.
Education
Bachelor of Technology: Electrical Engineering -
West Bengal University of Technology
05.2012
Skills
- Code quality expert
- Conforming to governor limits
- Developing Apex code for optimal readability
- Designing Apex code for optimal maintainability
- Designing for bulk data migration
- Continuous Integration
- Virtualization Technologies
- Lightning Experience
- Service Console
- Case Management – Multi-channel (Email, Web, Phone, Chat)
- Omni-channel
- Knowledge Management
- Communities
- Forcecom Sites
- Live Agent
- Computer telephony integration
- Lead Management
- Campaign Management
- Opportunity Recommendation
- JavaScript, CSS, HTML
- Asserting application behavior in test cases
- Testing profile security and data access
- Achieving code coverage in unit tests
- Designing Visualforce page for optimal readability
- Displaying user-friendly error messages
- Technical Design Documentation
- Data Modeling
- Technical Leadership
- Client Communications
- On-site-offshore coordinator
- Cloud Computing
- Software Development Lifecycle
- Performance Optimization
- Agile Tools – JIRA, Rally
- CD/CI Tools – GitHub, SVN
- Scrum Methodology – Agile
- Screen reader (JAWS, NVDA) enablement
Certification
- Salesforce Certified Platform Developer II, 17530251
- Salesforce Certified Platform Developer I, 3096117
- Salesforce Certified Service Cloud Consultant, 1744166
- Salesforce Certified Advanced Administrator, 18494185
- Salesforce Certified Administrator, 1737888
- Salesforce Certified Platform App Builder, 18450623
Accomplishments
- Promoted 3 times in the first 4 years of my career to lead a team comprising of developers ranging from the numbers of 3-30.
- Smart Customer Experience award – The Service Operations team won the 3rd quarter CE Cup for the SO IT Roadmap which was a major cross-department collaboration effort by utilizing state-of-the-art tools with the Salesforce Service Cloud being the backbone and the major technology in making this possible.
Timeline
Senior System Architect
Farmers Insurance Group
08.2018 - Current
Salesforce Development Team Lead
Accenture
07.2012 - 08.2018
Bachelor of Technology: Electrical Engineering -
West Bengal University of Technology
References
References available upon request.
Project Achievements
- Sales Cloud - Major transformation of the way agents generates leads, manage policies, and interact with customers by consolidating data from multiple systems into a single location to provide a 360 view to the agents to sell and provide service to customers faster and more efficiently. Various outdated applications within the existing system underwent a transformation, consolidating into a unified application. This merger harnessed both data and expertise to redefine the way agents engage with data related to leads, potential clients, and customers. This encompassed tasks such as overseeing notifications, sending postcards, and executing campaigns, all while incorporating numerous junctures for integrating with external systems, both for incoming and outgoing interactions.
- Service Cloud - Multiple channels including phone, chat, web, and email were leveraged to provide the service reps a 360-degree view of the customers. Omni-channel was leveraged for both chat and call to manage the capacity-based support provided by the reps. Salesforce Open CTI was a major contributor to the cost-saving KPI for this venture. Also, the focus was on the implementation of Knowledge Centered Support (KCS) both in the Service Console and Communities.
Related Technologies
- Mulesoft used as the Middleware layer to communicate with external systems.
- Informatica – Data load activities
- Guidewire – Technology used in one out of the many external systems for quote integration.
References
References available upon request.
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