Strategic Business Leader and E-commerce Innovator with over 8 years of proven expertise in the Middle East's HORECA sector. Successfully orchestrated the pre-opening, launch, and sustained growth of 6 international franchise brands. Currently at the forefront of a B2B e-commerce startup, developing and implementing a one-of-a-kind platform that redefines procurement efficiency and cost control for the regional HORECA segment. Expert in end-to-end procurement cycle management, inventory optimization, SOP development, and budget planning.
Disrupting Regional Procurement: Leading the development and market penetration of a pioneering B2B e-commerce platform designed to revolutionize HORECA procurement in the region, offering a unique, end-to-end solution for unparalleled efficiency and transparency.
Key Account Strategy: Develop and oversee the B2B key account acquisition strategy to onboard large hotel chains, catering companies, and restaurant groups onto the e-commerce platform.
Market Leadership: Conduct in-depth market analysis (competitive landscape, pricing strategies, supply chain trends) to maintain a sustained competitive advantage and market share growth.
Customer Experience (CX): Drive initiatives to enhance the specialized B2B user experience, focusing on features like tiered pricing, credit/financing options, bulk ordering, and custom catalog management