Faisal Islam
Houston,Texas
Summary
Dynamic brand strategist with 8+ years of experience in fast-paced environments. Proven in operational enhancements, quality improvement, and effective team leadership. Quick learner, adept at integrating new technologies. Strong communicator recognized for crafting and executing high-impact marketing plans aligned with company goals. Strategic visionary with a track record of improving brand positioning and market share. Ready to bring expertise and agility to elevate brand management in evolving landscapes. Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
8
8
years of professional experience
Work History
BRAND MANAGER/ GRAPHIC DESIGNER
CONEY ISLAND FITNESS
10.2019 - 02.2024
- Manually produced visual text and imagery concepts then finish draft via computer applications
- Conveyed concepts that educate, and inspire customers
- Designed general arrangement and production for advertisements, brochures, products, and other materials.
BRAND MANAGER/ GRAPHIC DESIGNER
G SMOKE AND VAPE SHOPS
- Manually produced visual text and imagery concepts then finish draft via computer applications
- Designed general arrangement and production for advertisements, brochures, products, and other materials.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
SOCIAL MEDIA / BRAND MANAGER
NUTEX HEATLH
10.2023 - Current
- Utilize marketing automation and social media digital tools, such as HubSpot and Hootsuite, to develop and execute social media strategies, advertising campaigns, paid ads & remarketing, to increase brand awareness, grow social traffics & followers, and engagement across multiple digital platforms
- Social media report to share with client (weekly, monthly, quarterly, & yearly)
- Copywrite general information such as titles, about snippets, call-to-actions, etc
- Create an editorial calendar to determine when and how frequently to post
- Monitor the brand's social media channels for any customer feedback and direct mentions and conversations related to your brand, then analyze them to gain insights and act on those opportunities (i.e., social listening)
- Respond to comments and reviews on social media for reputation management
- Analyze social media metrics, set KPIs and use insights to optimize drive conversions via social media strategies and campaigns
- Collaborate with internal teams on all aspects of video creation and production, including storyboarding, shooting, and editing footage, coordinating shoots & schedules, and adding motion graphics for Tik Tok
- Develop, implement, and manage advertising strategies for all social media accounts
- Use creatives and graphic design elements to create effective advertisements on the social media channels for all social media properties of all brands.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Researched market trends to identify customer needs and preferences for strategic planning.
BRAND MANAGER
FREELANCE
07.2019 - Current
- Developed and implemented comprehensive brand strategies that align with the client's objectives
- Conducted market research to stay updated on industry trends, competitors, and consumer behavior
- Define and refine the brand's positioning in the market, ensuring it stands out and resonates with the target audience
- Plan and execute marketing campaigns to enhance brand visibility and engagement
- Create or oversee the creation of compelling and consistent brand messaging across various platforms
- Manage and optimize social media profiles to build and maintain a strong online presence
- Monitor and analyze brand performance using metrics and feedback to make necessary adjustments
- Coordinate with designers, copywriters, and other creative professionals to maintain brand consistency
- Handle budgets for brand-related activities and ensure cost-effectiveness in marketing efforts.
SOCIAL MEDIA MANAGER/ GRAPHIC DESIGNER
CAA USA
- 10.2023
- Developed new social media platforms' strategies weekly basis
- New emergent social platforms were developed, made active, and managed with an integrated strategy to support corporate goals and brand equity
- Shoot and edit contents in real time
- Budget, content, and social media networks were all managed
- Established a healthy, productive work atmosphere and used coaching to manage employees
- Monitored and analyzed social media posts on a regular basis and supplied reports
- Designed the thumbnails and analyzed social media across all platforms
- Brief, reel-length, and full-length YouTube videos have all been edited and monetized as part of a daily effort to gain more subscribers.
BRAND MANAGER
HALAL H20
04.2020 - 03.2021
- Produced digital and print drawings
- Created product specifications & color schemes
- Identified the target market
- Developed and implemented promotional strategies to drive business success and maintain budgetary guidelines.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
STUDIO / PRODUCTION MANAGER
HAPPYMONDAY STUDIOS
07.2019 - 03.2020
- Managed all areas of manufacturing, safety, inventory control and process implementation
- Helped machine operators set up and tend to equipment to complete runs while identifying equipment in need of maintenance or repair
- Assessed current inventories and brought in supplies to keep stock within optimal levels for expected demands
- Produced reports and submitted required production documents to appropriate parties
- Helped the director with completing shot list and organized resources and digital assets for filming use
- Lead and oversee the planning, coordination, and execution of all studio/production projects
- Develop and maintain project timelines, ensuring projects are completed on time and within budget
- Coordinate with various departments to ensure seamless project workflows
- Manage studio resources, including equipment, facilities, and personnel
- Monitor and control production budgets to optimize resource allocation and cost-effectiveness
- Stay current with industry trends and advancements in production technologies
- Provide technical guidance and support to the production team as needed
- Maintain comprehensive project documentation, including schedules, budgets, and progress reports
- Generate regular reports for management, highlighting key performance indicators and project milestones.
OPERATION/ INVENTORY MANAGER
STEFANO LAVIANO
07.2016 - 03.2019
- Develop and implemented inventory management strategies to optimize stock levels and minimize carrying costs
- Monitor inventory levels and track stock movements using inventory management software or systems
- Conduct regular inventory audits to ensure accuracy and reconcile any discrepancies
- Examine existing contract, work with procurement and stakeholders to determine renewal requirements and objectives, and plan for renewal
- Conduct market research and evaluate possible providers based on competencies and business group needs
- Negotiation Contract Finalization and Approval: Draft or update contract, then work with legal and business organizations to get it approved
- Implementation and monitoring: ensuring a smooth transition, establishing communication channels, monitoring performance, and maintaining ongoing collaboration are all important.
Education
Bachelor of Arts - Psychology
FLORIDA ATLANTIC UNIVERSITY
BOCA RATON, FL05.2015
Skills
- Adobe Illustration
- Adobe Photoshop
- Premiere Pro
- InDesign
- Canva
- Cap Cut
- Skedsocial
- Microsoft Apps
- Asana
- Squarespace / Wix
- Market Analysis
- Partnership Development
- Sales Support
- Brand strategy
- Sales strategy
- Social Media Strategy
- Strategy Development
- Sales Tracking
- Marketing expertise
- Brand positioning
- Product positioning
- Website Management
- Brand-building strategies
- Marketing Communications
Affiliations
- Muslim Student Associate
- Emerge America
Languages
Bengali
Native or Bilingual
Hindi
Full Professional
Urdu
Professional Working
English
Native or Bilingual
Timeline
SOCIAL MEDIA / BRAND MANAGER
NUTEX HEATLH
10.2023 - Current
BRAND MANAGER
HALAL H20
04.2020 - 03.2021
BRAND MANAGER/ GRAPHIC DESIGNER
CONEY ISLAND FITNESS
10.2019 - 02.2024
BRAND MANAGER
FREELANCE
07.2019 - Current
STUDIO / PRODUCTION MANAGER
HAPPYMONDAY STUDIOS
07.2019 - 03.2020
OPERATION/ INVENTORY MANAGER
STEFANO LAVIANO
07.2016 - 03.2019
BRAND MANAGER/ GRAPHIC DESIGNER
G SMOKE AND VAPE SHOPS
SOCIAL MEDIA MANAGER/ GRAPHIC DESIGNER
CAA USA
- 10.2023
Bachelor of Arts - Psychology
FLORIDA ATLANTIC UNIVERSITY
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