MOHAMMED OMOTAYO
Summary
Digital marketing specialist with proven track record in developing and executing comprehensive marketing approach. Known for Fostering solid team synergy and consistently delivering impactful results. Expertise in SEO, data analytics, and content creation with provident and flexible approach to changing market dynamics.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
GLEE Education Consults
10.2023 - Current
- Developed Social Media content with creative brand messaging to optimize campaigns and support new product launches.
- Developed and Implemented a comprehensive search engine optimization strategy that increased search visibility and website traffic by 200% within five months
- Strengthened user experience on the company website through strategic design updates and content development
- Mentored and trained teams in SEMrush using Google Ad and Google Analytics.
Digital Marketing Intern
Ernest & Young
01.2022 - 10.2023
- Developed and presented social media campaign ideas.
- Created engaging content for Facebook and Instagram.
- Participated in creative thinking workshop to generate creative ideas for new marketing campaigns that appeals with target demographic effectively.
- Participated in the creation of content for blogs and social media, contributing to 25% rise in social media followers within 2 months
- Conducted marketing research to identify trends and consumer preferences, improving future marketing strategies
CRM Officer
PFL Education
09.2019 - 12.2021
- Adhere to all office policies on CRM use and management.
- Maintain CRM standards and procedures.
- Promptly escalate issues /difficulties encountered in the use of the CRM.
- Ensure accurate reports/data on the CRM.
- Ensure the CRM operates in real time and is constantly updated.
- Ensure daily upload of student documents on the CRM.
- Maintain the security of confidential information.
- Properly manage all allocated clients ‘applications and promptly move clients progressively and timely through the various CRM queues.
- Work with the Education Counsellors in filing school applications.
- Assist the Student Counsellors in getting deposits paid.
- Assist in visa counselling sessions.
Education
Bachelor of Science - Computer Science
Kogi State University
07-2019
Skills
- Search engine optimization
- Social media marketing
- Digital marketing
- Data Analysis
- Content creation
- Content Marketing
- Email marketing campaigns
- Data analytics
- Web analytics
- Keyword research
- Salesforce CRM
Certification
- Search Engine Optimization (SEO) Certification - Cornell University
- LinkedIn Marketing Strategy Certification – LinkedIn Learning.
Timeline
Digital Marketing Specialist
GLEE Education Consults
10.2023 - Current
Digital Marketing Intern
Ernest & Young
01.2022 - 10.2023
CRM Officer
PFL Education
09.2019 - 12.2021
- Search Engine Optimization (SEO) Certification - Cornell University
- LinkedIn Marketing Strategy Certification – LinkedIn Learning.
Bachelor of Science - Computer Science
Kogi State University
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