My Key Projects and Achievements:
● Successfully launched beIN Sports Company in the Asia Pacific in less than 1 year in the capacity of Finance Manager.
● Structured the Business Plan and Profitability Analysis of the acquisition of MP&S business in Singapore and Hong Kong.
● Directed the operational and financial activities of migration from legacy ERP to Oracle ERP in 15 months for beIN.
● Supervised the internal advisory team on complex accounting transactions, internal controls, and processes’ designing.
● Executed investigations and detections of Fraud Schemes including misappropriation of funds, bribery, and employee theft, and embezzlements.
● Managing the transition of the Finance Shared Service Center for Vox Cinemas, Leisure and Entertainment ("L&E") business.
● Managing the Group consolidated financial statements for MAF Ventures under IFRS.
● Responsible for designing adequate control environments and closing processes across the Group.
● Providing financial analysis decision support across the business.
● Driving the finance and accounting teams' financial and operational excellence and having full ownership of financial and management accounts and all internal and external reporting.
● Managed the implementation of IFRS 9, IFRS 15, and IFRS 16.
● Led the technical accounting team and structured complex accounting policies including estimates and judgments.
● Participated in shaping the sales operations strategy to increase the market share and sales in the MENA region.
● Supervised the changes in Oracle ERP from accounting compliance, operational, risk, and control perspectives.
● Supervised the Group Consolidated Financial Statements including subsidiaries in the US, Europe, MENA, and APAC under IFRS.
● Prepared sensitivity analysis and opportunity costs for the Asian markets to decide on the market penetration and sales strategy.
● Managed the business transfer and the novation agreements from MP&S in Singapore and Hong Kong to beIN in Asia.
● Complying with IFRS and local GAAP, tax (including GST) requirements, and handle communication with external auditors.
● Building up accounting functions, billing customers, and debt collections from business acquisitions.
● Prepared the Group Consolidated Financial Statements including subsidiaries in the US, Europe, MENA, and APAC under IFRS.
● Supervised the Oracle ERP implementation in beIN Sports by redesigning and reengineering the current business processes.
● Responsible for accounting for significant transactions including acquisitions of subsidiaries, and impairment testing.
● Prepared profitability ratio analysis, financial ratios and other KPI’s reports that are crucial for performance monitoring.
● Prepared the audit strategy and plan and resolved significant audit matters with clients and audit Managers/Partners.
● Provided audit instructions to component auditors, led, and coached audit engagement team members around the globe.
● Designed the appropriate audit programs (testing techniques) to audit relevant assertions for account balances.
● Drafted the audit report and assisted clients in preparing Financial Statements according to IFRS and Local GAAP.
● Audited the account balances and transactions and reported on audit findings and the recommended improvements.
● Assessed the risks and internal controls by evaluating manual and automated business processes and procedures.
● Assisted clients in preparing Financial Statements according to Local GAAP and other reporting frameworks.
● Presented audit simulations for university students in Egypt including American and British Universities.
IFRS
undefinedPassed CFA Level II
Passed CFA Level II
Passed CFA Level I
Certified Practicing Accountant (CPA) – CPA Australia – Membership #10670057.
Chartered Global Management Accountant (CGMA) – Membership #110060073.
Certified Public Accountant (CPA) – New Hampshire Board of Accountancy - License #7014.