

My Key Projects and Achievements:
● Successfully launched beIN Sports Company in the Asia Pacific in less than 1 year in the capacity of Finance Manager.
● Structured the Business Plan and Profitability Analysis of the acquisition of MP&S business in Singapore and Hong Kong.
● Directed the operational and financial activities of migration from legacy ERP to Oracle ERP in 15 months for beIN.
● Supervised the internal advisory team on complex accounting transactions, internal controls, and processes’ designing.
● Executed investigations and detections of Fraud Schemes including misappropriation of funds, bribery, and employee theft, and embezzlements.
● Managing the transition of the Finance Shared Service Center for Vox Cinemas, Leisure and Entertainment ("L&E") business.
● Managing the Group consolidated financial statements for MAF Ventures under IFRS.
● Responsible for designing adequate control environments and closing processes across the Group.
● Providing financial analysis decision support across the business.
● Driving the finance and accounting teams' financial and operational excellence and having full ownership of financial and management accounts and all internal and external reporting.
● Managed the implementation of IFRS 9, IFRS 15, and IFRS 16.
● Led the technical accounting team and structured complex accounting policies including estimates and judgments.
● Participated in shaping the sales operations strategy to increase the market share and sales in the MENA region.
● Supervised the changes in Oracle ERP from accounting compliance, operational, risk, and control perspectives.
● Supervised the Group Consolidated Financial Statements including subsidiaries in the US, Europe, MENA, and APAC under IFRS.
● Prepared sensitivity analysis and opportunity costs for the Asian markets to decide on the market penetration and sales strategy.
● Managed the business transfer and the novation agreements from MP&S in Singapore and Hong Kong to beIN in Asia.
● Complying with IFRS and local GAAP, tax (including GST) requirements, and handle communication with external auditors.
● Building up accounting functions, billing customers, and debt collections from business acquisitions.
● Prepared the Group Consolidated Financial Statements including subsidiaries in the US, Europe, MENA, and APAC under IFRS.
● Supervised the Oracle ERP implementation in beIN Sports by redesigning and reengineering the current business processes.
● Responsible for accounting for significant transactions including acquisitions of subsidiaries, and impairment testing.
● Prepared profitability ratio analysis, financial ratios and other KPI’s reports that are crucial for performance monitoring.
● Prepared the audit strategy and plan and resolved significant audit matters with clients and audit Managers/Partners.
● Provided audit instructions to component auditors, led, and coached audit engagement team members around the globe.
● Designed the appropriate audit programs (testing techniques) to audit relevant assertions for account balances.
● Drafted the audit report and assisted clients in preparing Financial Statements according to IFRS and Local GAAP.
● Audited the account balances and transactions and reported on audit findings and the recommended improvements.
● Assessed the risks and internal controls by evaluating manual and automated business processes and procedures.
● Assisted clients in preparing Financial Statements according to Local GAAP and other reporting frameworks.
● Presented audit simulations for university students in Egypt including American and British Universities.
IFRS
Financial Modelling
Financial Reporting and Analysis
US GAAP
IFRS Implementation
ERP Implementation
Consolidated Financial Statements
People management
MS Office
Corporate Finance
Valuations
Fixed Income
M&A
Auditing
Financial Due Diligence
Passed CFA Level II
Passed CFA Level II
Passed CFA Level I
Certified Practicing Accountant (CPA) – CPA Australia – Membership #10670057.
Chartered Global Management Accountant (CGMA) – Membership #110060073.
Certified Public Accountant (CPA) – New Hampshire Board of Accountancy - License #7014.