Mohammed Zaid
Baghdad,BG
Summary
A very quick learner. Love flexibility, and challenge
Innovative and analytical, with strong problem-solving skills and ability to adapt quickly to new challenges. Adept in SEO strategies and digital advertising, with proficiency in data analytics and content creation. Committed to driving impactful marketing campaigns that enhance brand visibility and engagement.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Specialist
Mazajk App
01.2025 - Current
- Increased website traffic by implementing targeted SEO strategies and optimizing content.
- Increased lead quality by developing targeted buyer personas based on consumer demographics, behaviors, interests, needs analysis.
- Executed influencer marketing strategies by identifying key industry influencers, building relationships with them, and coordinating sponsored content opportunities that aligned with brand objectives.
- Developed data-driven digital marketing plans to drive lead generation and conversion rate optimization.
- Implemented Google Analytics tracking to gain insights into user behavior and inform future marketing strategies.
- Stayed current on industry trends and best practices through research, networking events, and professional development opportunities to maintain a competitive edge in digital marketing strategies.
- Managed relationships with external marketing vendors such as graphic designers or web developers to ensure timely delivery of high-quality work.
Digital Marketing Specialist
ZSCO Group
10.2024 - 01.2025
- Assigned to manage and direct all digital experience at one of the group’s companies (KGM)
Digital Marketing Specialist
PRt Agency
07.2024 - 09.2024
- Developed and implemented multi-channel digital strategies, resulting in a 30% increase in social media engagement and a 20% growth in online lead generation.
- Managed influencer marketing campaigns, contributing to a 15% boost in brand awareness across target demographics.
Intern
Zain Iraq
07.2024 - 08.2024
- Contributed to increasing social media reach by over 40 million within a month.
- Gained valuable hands-on experience in marketing strategies during a one-month internship at Zain Iraq.
- Learned and applied techniques to enhance brand image and generate market buzz through innovative campaigns.
Part-time Content Creator
Dijaja Store
12.2023 - 07.2024
- Created captivating content and persuasive sales copy, leading to a 15% increase in customer engagement and a 20% boost in sales.
- Played a key role in developing the brand strategy, resulting in a successful rebranding and a 30% increase in brand awareness.
- Assisted in crafting the business strategy and managing workflow processes, improving operational efficiency by 25%.
Community Manager
Qafia Creative Agency
08.2023 - 07.2024
- Managed over 15 client accounts, delivering customized content and marketing strategies.
- Developed data-driven strategies and executed ad campaigns across Facebook, Instagram, LinkedIn, Twitter, YouTube, X, and TikTok.
- Increased social media engagement by an average of 25% across platforms.
- Improved ad performance by 20% through targeted, multi-channel campaigns.
Mentee
PwC
11.2023 - 03.2024
- Company Overview: The PwC Elevate Program
- Amongst hundreds of ambitious applicants, I was chosen to be part of the third batch of PwC Elevate Program.
- It was a great opportunity as I learned from professionals from inside the international PwC organization how to become an extraordinary person inside my organization.
- The PwC Elevate Program
Owner
Thewardrobe_22
08.2022 - 07.2023
- Founded an online clothing shop, achieving a 10,000% return on the initial investment within the first year.
- Sold over 300 pieces of clothing, driving consistent revenue growth and business expansion.
- Grew the brand’s social media profile to over 2,000 followers, significantly increasing online visibility and customer engagement.
Intern
Central Bank of Iraq
06.2022 - 07.2022
Assistant at the Office of Student Life
AUIB
02.2022 - 06.2022
- Writing official emails to students, announcements, organizing events, excel sheets and help desk.
- Contributed to a positive work environment with strong interpersonal skills and proactive teamwork attitude.
- Greeted guests in with friendliness and professionalism.
- Worked closely with management to provide effective assistance for specific aspects of business operations.
Content Creator
Arrika
01.2022 - 06.2022
- Created targeted content tailored to specific needs and interests of target market, resulting in increase in conversion rates.
- Developed content strategies focused on boosting engagement and driving sales, improving overall marketing effectiveness.
- Created around 10 pieces of content
Education
Marketing Student -
AUIB
Baghdad01.2025
Skills
- Content Creation
- Social Media Management
- Meta Ads
- Content Strategy
- Copy Writing
- Content Writing
- SEO
- Digital Strategy
- Email Marketing
- Content strategy development
- Digital marketing strategy
- Email marketing campaigns
- Keyword research
- Competitor analysis
- Influencer marketing
Certification
- Full Stack Digital Marketing Diploma, Learn N, 2023-2024
- Meta Digital Marketing Associate, Credly, https://www.credly.com/badges/2167ae89-84ef-401a-9044-513dada2bfb7/linked_in_profile
- Fundamentals of Digital Marketing, Google, 2023
- Digital Marketing: SEO, Analytics, and Online Presence, Edraak, 07/01/23
- The Ultimate SEO Training, Udemy, 08/01/23
Personal Information
- Date of Birth: 01/27/02
- Nationality: Iraqi
Other Experiences
Mentee, PwC Elevate Program, 11/01/23, 03/01/24, Learned from professionals at PwC on how to excel in my organization.
Languages
Arabic, English
Native language
Timeline
Senior Digital Marketing Specialist
Mazajk App
01.2025 - Current
Digital Marketing Specialist
ZSCO Group
10.2024 - 01.2025
Digital Marketing Specialist
PRt Agency
07.2024 - 09.2024
Intern
Zain Iraq
07.2024 - 08.2024
Part-time Content Creator
Dijaja Store
12.2023 - 07.2024
Mentee
PwC
11.2023 - 03.2024
Community Manager
Qafia Creative Agency
08.2023 - 07.2024
Owner
Thewardrobe_22
08.2022 - 07.2023
Intern
Central Bank of Iraq
06.2022 - 07.2022
Assistant at the Office of Student Life
AUIB
02.2022 - 06.2022
Content Creator
Arrika
01.2022 - 06.2022
Marketing Student -
AUIB
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