MOHD AKHTAR
Experienced Sales & Marketing Professional
Lucknow,UP
Summary
- Accomplished Regional Sales & Product Manager Successful at strategically boosting company profits and team performance with overall experience of 2 decades
- Excellent understanding & implementation of Key Account Management ( KAM ) principles to win and consolidate business across Small & Large Accounts.
- Highly Skilled Technical Sales Professional In depth understanding about device algorithms & features.
- Training & Education - Successfully trained and guided distributor team members on device features and IN CLINIC technical sales
- Independent Business Consultant - Well-qualified to help medical device companies advance in marketplace, streamline processes and strengthen teams to meet challenging business objectives. Dedicated to reducing costs, increasing revenue and maximizing profits. Resilient and pragmatic with good eye for both important details and big-picture needs.
- Highly adaptable - Can successfully handle different product portfolios. Demonstrated the same in the last 2 decades with product mix ranging from Pharma, Cardiac Devices, Arthroplasty, Clinical Education to Medical Skill Labs
- Versatile & People Oriented Team Manager- Excellent People Skills. Can work across with colleagues / team members from different linguistic / cultural backgrounds & Geographies
Overview
21
21
years of professional experience
13
13
years of post-secondary education
Work History
Business Consultant
Sandor Medicaids Pvt Ltd
Hyderabad, TG
01.2022 - Current
- Geography - PAN India
- Identify opportunities to establish and Grow Medical Simulation business with special focus on Cardiac Simulation portfolio - Mentice, Body Works Eve, Heart Works, Pacer MAN .
- AHA - Creating awareness about setting up AHA ITC centers for CPR training
- Current Focus on 10 Cardiac Teaching institutions across India
- Work In Progress - To establish Turn Key Advanced Simulation / Skill Labs across KGMU, AIIMS - PATNA, IGIMS - PATNA
- Targeted Business Potential # Turn Key Projects - 60 Cr
- Cardiac Simulation - 30 Cr
Business Manager
Adam' s Genetics
Delhi, Delhi
01.2021 - 01.2022
- Coverage - PAN INDIA
- Worked to establish and Grow DNA Profiling business for Adam' s Genetics.
- Its a company which does nutrigenetic analysis based on DNA evaluation
- Targeted Customers - Corporates
- Sports Training Facilities
- Premium Schools
Business Director ( Shared Business )
Aurum Medical Devices
Lucknow, Uttar Pradesh
10.2018 - 12.2021
- Product Portfolio - Medical Equipment such as Ventilators, Patient Monitors, ECG Machines.
- POC Devices # Point of Care Devices
- Worked with a team of professionals across region to establish sales for these products
- Also successfully generated sales for large volumes of PPE Gear.
Product Manager
Cardiac Rhythm Management
Delhi, Delhi
03.2017 - 05.2018
- BIOTRONIK
- Geography - PAN INDIA
- Developed strategic plan for new product launch and existing business retention ROF ( Rolling Order Forecast ) Management
- Improved model mix by 8 % & Dual Chamber ASP improvement by 3 %
- Worked closely with sales team to understand their challenges of product promotion Executed plan for participation in national congresses such as IHRS
- Worked closely with sales team to improve Device based Heart Failure therapy adoption
- Launched New series of Pacemakers & Devices
- Revenue Size - 44 Cr
Regional Sales Manager
Cardiac Rhythm Management
Mumbai, MH
01.2015 - 02.2017
- BIOTRONIK
- Geography - Maharashtra & Gujarat
- Handled Pacemaker, Implantable Cardioverter Defibrillator / Heart Failure device business
- Restructured Channel management process for more effective territory coverage and increased sales
- Doubled revenue in 2 yrs
- Opened and increased share in new accounts like
- INS Ashwini, KEM, CIMS - Ahmedabad, Apollo with team support
- Organized bi -monthly product refresher to groom team on technical and sales aspects
- Over Achieved assigned quota for 2016 - 120 Percent to plan
- Handled revenue responsibility of 6.5 Cr
Account Manager
South Asia, Reed Elsevier
New Delhi, DL
08.2014 - 01.2015
- Handled Academic & Government accounts across the region Revenue responsibility of USD 10 million
- Retention of current business & expansion - online subscription of scientific journals through the unique virtual platform - ScienceDirect
- Handled research management portfolio (Scopus & SciVal ) which maps research output of institutions & individual researchers and provides insight into global research landscape
Team Manager
Arthroplasty, Stryker
Kolkata, WB
07.2013 - 07.2014
- Geography - West Bengal ( Partial ) & Bihar Region
- Portfolio Arthroplasty Division (Prosthetic Knee & Hip Implants)
- Team Size - 6 members ( including third party payroll ) to improve market reach
- Prepared sales pipeline for Power Tool portfolio & developed the distribution network to improve presence in Tier 2 and small accounts
- GALLUP assessed for team manager
- Revenue – 4 Crores
Area Sales Manager
Cardiac Rhythm Management, Abbott
Kolkata, WB
01.2011 - 07.2013
- Geography - West Bengal, Jharkhand & Orissa
- Grew Brady business in Bihar & Jharkhand by 60 % (2011 Vs 2010 revenue growth from 15 Crores to 22 Crores )
- Therapy development - Grew HF/Tachy market by successfully initiating device implants specially in TIER2 & TIER3 cities such as Patna & Ranchi
- Improved model mix by increasing dual chamber implants by 45 % specially MRI compatible pacemakers
- Revenue – 7 crores
- CERTIFICATION - Brady certified for implants
- Training & Education - Trained Distributor representatives on communication skill development & feature based selling approach
Senior Territory Sales Manager
Abbott
Kolkatta, WB
08.2008 - 07.2011
- Geography - UP, Kolkata, Bihar & Jharkhand
- Developed key accounts - BM Birla & Apollo
- Attended implants to improve customer satisfaction and did post implant follow ups
- Technical & Sales training - Frequently organized training for channel partner team members on device features and also help them equip with basic selling skills for effective customer engagement
- Improved model mix of dual chambers by 15 % in assigned territory
- Heart Failure / CRT Workshops - Successfully Organized and executed HF Workshops to improve therapy adoption
Territory Business Manager
Crtical Care, AstraZeneca
Lucknow, UP
08.2006 - 07.2008
- Geography - Uttar Pradesh
- Handled Critical Care portfolio Meronem I.V, Vancoccin C.P, Neksium
- SGPGI Lucknow, Varanasi & Select Trade areas
- Launched & established Neksium I.V As the first choice PPI
- Speciality -Critical Care, Gastro, Nephro, Uro & Cardiac Surgery
- Complete Key Account Management
- Revenue - 2.2 Crores
Gastro Business Executive
Ranbaxy
Lucknow, UP
05.2006 - 08.2006
- Handled Gastro Business range of products for UP
Medical Representative
GlaxoSmithKline
Varanasi, UP
06.2004 - 04.2006
- Geography - Varanasi & Kanpur
- Pool territory of 5 team members
- Did product promotion through sales calls and achieved assigned Quota
- Division - Enteroplus / Team1
Medical Representative
Systopic
Lucknow, UP
05.2002 - 05.2004
- Geography - Lucknow
- Worked across Lucknow apart from assigned upcountry markets .
- Handled cardiac, Ortho, Derma, Gastro & Gynae range of products
- Achieved assigned quota in a pool territory
- Batch Topper - During In House Training Program of 4 weeks
Education
Bachelor of Science - Zoology, Botany & Chemistry
Lucknow Christian Degree College
Lucknow, UP 07.1998 - 11.2001
High School Diploma -
St Francis' College, ICSE Board
Lucknow, UP 04.1988 - 05.1998
Skills
Excellent Communicationundefined
Accomplishments
- Batch Topper - Systopic In House Training Program
- GSK - Developed & Demonstrated skit depicting EIS sales coaching model
- Astra Zeneca - 2 VP Circle Awards - 130 Percent to plan
- MD Circle - - Top National Performer for Meronem / Neksium IV
- Abbott - Certified Brady Device Specialist
- First to Initiate Therapy Development programs across East Region resulting in breakthrough of Premium Brady & ICD implants in Tier2 & 3 Cities
- Earner Internal Elevation as a Hybrid Team Manager
- Biotronik - 120 percent Achievement to Sales Plan
- Internal Promotion - Manager Product Marketing PAN INDIA
Timeline
Business Consultant
Sandor Medicaids Pvt Ltd
01.2022 - Current
Business Manager
Adam' s Genetics
01.2021 - 01.2022
Business Director ( Shared Business )
Aurum Medical Devices
10.2018 - 12.2021
Product Manager
Cardiac Rhythm Management
03.2017 - 05.2018
Regional Sales Manager
Cardiac Rhythm Management
01.2015 - 02.2017
Account Manager
South Asia, Reed Elsevier
08.2014 - 01.2015
Team Manager
Arthroplasty, Stryker
07.2013 - 07.2014
Area Sales Manager
Cardiac Rhythm Management, Abbott
01.2011 - 07.2013
Senior Territory Sales Manager
Abbott
08.2008 - 07.2011
Territory Business Manager
Crtical Care, AstraZeneca
08.2006 - 07.2008
Gastro Business Executive
Ranbaxy
05.2006 - 08.2006
Medical Representative
GlaxoSmithKline
06.2004 - 04.2006
Medical Representative
Systopic
05.2002 - 05.2004
Bachelor of Science - Zoology, Botany & Chemistry
Lucknow Christian Degree College
07.1998 - 11.2001
High School Diploma -
St Francis' College, ICSE Board
04.1988 - 05.1998
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