Mohd Mohareb
Bridgewater,USA
Summary
Results-oriented Data Science Leader with a focus on driving growth through advanced analytics and AI tools. Spearheading initiatives that leverage micro-segmentation to maximize Gross Adds and enhance customer experiences. Successfully managing high-performing teams to deliver data-driven strategies that support over $100B in annual revenue.
Overview
21
21
years of professional experience
Work History
Data Science Associate Director / Data Science Manager - Consumer Marketing Group & Digital Marketing
Verizon
Basking Ridge, NJ
02.2020 - Current
- Direct a high-performing team of 10 data scientists fulfilling data requirements for all CRM promotions, supporting an annual revenue stream exceeding $100B.
- Spearhead data science initiatives to optimize customer promotions, driving significant increases in Gross Adds while reducing churn and positively impacting Net Adds.
- Lead the implementation of customer archetypes within consumer marketing, enabling hyper-personalized promotions and elevating the overall customer experience.
- Drive micro-segmentation strategies across the customer base to maximize Gross Adds and improve customer lifecycle value.
- Design and execute advanced audiencing for CRM targeting, including Mobile Add-ALine (AAL), customer win-back programs, and cross-selling campaigns.
- Leveraged AI tools to automate workflows and integrate data sources, enhancing customer base management and improving operational efficiency.
- Modernize campaign reporting using AI integration and visualization tools (e.g., Google Looker) to deliver self-serve, real-time insights, empowering marketers to make agile, data-driven decisions.
- Architected and launched Mobile Winback targeting framework to identify and re-engage prospective returning customers.
- Directed complex cross-functional projects to maximize Gross Adds and uncover lucrative new customer opportunity segments.
Network Supply Chain Data Analytics Senior Manager
Verizon
Basking Ridge, NJ
09.2012 - 02.2020
- Directed team of 5 data analysts and scientists to establish data-driven decision-making culture, enhancing supply chain effectiveness.
- Developed and operationalized critical Supply Chain KPIs, including Days of Supply, On-Time-Delivery, Inventory On-Hand, and Forecast Accuracy.
- Implemented mathematical modeling for full-cycle fiber allocation and strategic end-of-life decisions for network cards, optimizing resource allocation.
- Collaborated with IT to streamline and automate processes using advanced analytics tools, improving data handling efficiency through Python and R.
SC Business Intelligence Team Leader
Verizon
Basking Ridge, NJ
10.2009 - 09.2012
- Led a hybrid onshore/offshore team of 18 resources in the development of comprehensive Enterprise Business Intelligence dashboards utilizing Oracle OBIEE.
- Translated complex business requirements into technical specifications enhancing high-level executive reporting.
- Directed database design and optimization strategies for a massive 30 TB data environment.
- Championed change management initiatives, leading to enterprise-wide adoption of Agile/Scrum methodologies.
Application Development Manager
DAMAMAX
Amman, Jordan
11.2008 - 09.2009
- Directed IT operations and infrastructure development, supporting rapid growth of startup telecommunications provider.
- Architected managed services platform, aligning technical infrastructure with core business objectives to enhance service delivery.
- Led application development projects from concept to deployment.
- Managed cross-functional teams to ensure alignment and collaboration.
- Developed software solutions using Agile methodologies and best practices.
Data Core Services Team Leader
Orange - France Telecom
Amman, Jordan
11.2005 - 06.2008
- Led technical IT team to support and maintain data services applications, ensuring reliability and performance.
- Engineered and deployed scalable authentication and authorization system for over 100,000 active users, enhancing security and access control.
- Led cross-functional teams to ensure project alignment and efficient execution.
- Coordinated communication between departments to optimize workflow and collaboration.
- Developed and implemented training programs for team members to enhance skills.
Education
Masters - BI&A (Business Intelligence & Analytics)
Stevens Institute of Technology
Hoboken, NJ01-2021
Bachelor of Electronics & Communications Engineering -
Applied Science University
Amman, Jordan01-2001
Skills
- AI Agents
- Python
- Math & Statistical Modeling
- Google BigQuery
- Google Cloud Platform (GCP)
- Tableau
- RStudio
- Oracle/Teradata
- SQL/Scripts
- ETL
- OBIEE
- Agile Methodology
- Data Conversion
Career Focus
- Data Engineering, Built and governed the pipelines and architecture that make analytics possible - from designing and optimizing a 30 TB enterprise database environment to leading ETL, OLAP/OLTP, and Big Query/GCP data preparation that feeds executive dashboards and models, treating clean, reliable data as the foundation of every insight.
- Predictive Analytics, Shifted teams from descriptive reporting to forward-looking decision-making - applying mathematical optimization (CPLEX) and statistical modeling to forecast fiber allocation, network card end-of-life, and supply chain KPIs, and to predict customer behavior for targeting and Winback strategies.
- Applied AI, Embedded AI directly into how the business operates - leveraging AI tools and agents to automate campaign workflows and reporting, building next-best-action style targeting models for CRM promotions, and enabling auto-deployment of segmented promotions to replace traditional, manual analytics processes.
Timeline
Data Science Associate Director / Data Science Manager - Consumer Marketing Group & Digital Marketing
Verizon
02.2020 - Current
Network Supply Chain Data Analytics Senior Manager
Verizon
09.2012 - 02.2020
SC Business Intelligence Team Leader
Verizon
10.2009 - 09.2012
Application Development Manager
DAMAMAX
11.2008 - 09.2009
Data Core Services Team Leader
Orange - France Telecom
11.2005 - 06.2008
Masters - BI&A (Business Intelligence & Analytics)
Stevens Institute of Technology
Bachelor of Electronics & Communications Engineering -
Applied Science University