Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Mohd Arbaz Shaikh

Digital Marketing Manager, Anaheim

Summary

- Business Development and Marketing Specialist with over 5 years of experience in digital marketing, customer engagement, and strategic sales operations.
- Proven ability to align marketing strategies with sales initiatives to drive lead generation, improve conversion rates, and strengthen client relationships.
- Skilled in CRM platforms, project coordination, customer lifecycle management, and campaign execution across digital and offline channels.
- Adept at client consultations, wellness program management, event planning, and cross-functional collaboration to support organizational growth.

Overview

6
6
years of professional experience

Work History

Marketing Manager – Digital

Imperial Tradelinks Inc
Anaheim
02.2025 - Current
  • Executed digital marketing strategies, enhancing brand visibility and customer engagement.
  • Leveraged analytics tools to run data-driven campaigns, boosting lead-conversion rates.
  • Led social media initiatives that increased brand loyalty and overall engagement.
  • Created interactive campaigns that elevated website traffic and audience participation.
  • Produced engaging content for multiple social media platforms to attract target audiences.

Marketing Manager – Digital & Sales

Spectrum Financial
Garden Grove
11.2023 - 01.2025
  • Spearheaded digital marketing campaigns, enhancing brand reach and generating qualified leads.
  • Collaborated with sales teams to align marketing strategies, boosting conversion rates.
  • Analyzed customer insights and market trends to optimize targeting strategies.
  • Fostered a team environment focused on performance and skills development.

Business Development Manager & Account Manager

ICAS India (Now Lyra Health)
Mumbai, India
04.2022 - 12.2022

Generated new B2B leads through targeted outreach and competitive landscape analysis.

Managed portfolio of over 120 corporate clients, ensuring high satisfaction and engagement.

Delivered wellness presentations, conducted onboarding, and managed client communications.

Oversaw execution of annual wellness project plans customized for each client’s needs.

Conducted needs analysis to recommend suitable wellness solutions.

Maintained CRM accuracy, managed billing processes, and produced client usage reports.

Coordinated internal teams to ensure seamless delivery of client programs.

Community Associate

Regus IWG PLC
Mumbai, India
10.2021 - 04.2022
  • Assisted with day-to-day operations and supported the Community Manager with administrative tasks.
  • Managed client interactions, prepared operational reports, and coordinated office logistics.
  • Produced social media content aligned with organizational goals and messaging.
  • Conducted surveys and analyzed data to improve service delivery.

Senior Customer Service Representative

Firstsource Solutions
Mumbai, India
10.2019 - 10.2021
  • Resolved escalated customer issues while upholding high service quality standards.
  • Identified upselling opportunities through customer insights and data analysis.
  • Delivered product, technical, and billing support via phone and chat channels.
  • Managed CRM documentation, developed training materials, and facilitated team training sessions.
  • Monitored customer satisfaction metrics, recommending process enhancements based on findings.

Education

MBA - Digital Communications & Multimedia

Westcliff University
Irvine, CA
04-2025

Bachelor in Commerce -

RD National College
Mumbai, India
05-2021

Skills

  • Business and marketing: business development, strategic marketing, lead generation, client consultation, and contract negotiation
  • Analysis and tools: CRM platforms, market research, data-driven campaigns, quality assurance
  • Operations: project management, appointment scheduling, document management
  • Digital: social media management, digital campaign execution

Timeline

Marketing Manager – Digital

Imperial Tradelinks Inc
02.2025 - Current

Marketing Manager – Digital & Sales

Spectrum Financial
11.2023 - 01.2025

Business Development Manager & Account Manager

ICAS India (Now Lyra Health)
04.2022 - 12.2022

Community Associate

Regus IWG PLC
10.2021 - 04.2022

Senior Customer Service Representative

Firstsource Solutions
10.2019 - 10.2021

MBA - Digital Communications & Multimedia

Westcliff University

Bachelor in Commerce -

RD National College