Open To Work
Mohini Potla
Dallas
Summary
Salesforce Professional specializing in AI-integrated CRM systems and real-time data pipelines. Delivered over $500K in annual savings and reduced customer response times by 90% through intelligent design and automation. Focused on enhancing system reliability and data integrity across distributed environments.
Overview
1
1
Certification
11
11
years of professional experience
Work History
Salesforce Application Engineer
Uber
06.2022 - Current
- Architected real-time data pipelines integrating Salesforce, MuleSoft, and telephony platforms (Genesys, Dialpad), enabling low-latency data synchronization, transcription, and analytics
- Designed and deployed AI-integrated CRM systems leveraging Agent force, Einstein AI, and Apex, reducing manual sales effort by over 40% and improving lead conversion efficiency
- Delivered $500K+ in annual cost savings by replacing third-party tooling with native Salesforce AI capabilities (Einstein Conversation Insights)
- Engineered end-to-end telephony integrations achieving 100% automated activity capture, eliminating manual data entry and enhancing data completeness
- Enhanced system reliability by identifying integration bottlenecks, latency issues, and AI workflow inconsistencies, resulting in stable and predictable system behavior
- Reduced customer response times by 90% through implementation of Digital Engagement and AI-driven chatbot automation
- Designed secure API frameworks and enforced governance controls, ensuring compliance, access control, and protection against unauthorized integrations
- Evaluated build vs. buy strategies for engagement and AI tooling, optimizing for scalability, maintainability, and long-term system performance
- Developed reusable automation and integration patterns enabling scalable expansion of AI-driven workflows across onboarding and sales systems
Senior Salesforce Engineer
FinancialForce
03.2019 - 06.2022
- Architected scalable Salesforce solutions supporting enterprise growth, improving system performance and operational throughput across business units
- Provided technical leadership and architectural guidance, aligning solutions with scalability and maintainability goals
- Led automation initiatives using Flows and Process Builder, reducing manual effort by 30-50% and increasing process consistency
- Stabilized enterprise integrations, enhancing cross-system data reliability and consistency
- Managed release cycles and sandbox strategies to ensure safe, predictable deployments with zero critical production failures
- Implemented data governance frameworks to ensure data quality and accurate reporting, boosting decision-making confidence
Salesforce Consultant
Daimler Truck North America
07.2018 - 03.2019
- Delivered end-to-end Salesforce implementations that enhanced process efficiency and system usability for diverse business requirements
- Streamlined configuration and customization processes, cutting delivery timelines by 25%
- Improved data quality and integrity through deduplication strategies and governance best practices
- Designed secure data access models that ensured proper data segmentation and maintained regulatory compliance
Salesforce Systems Analyst III
The Standard
06.2017 - 07.2018
- Designed and implemented duplicate management solutions to enhance data accuracy and strengthen user trust in CRM systems
- Enhanced reporting capabilities to enable faster, more reliable business decision-making
- Improved system performance by reducing processing time by 30%, increasing throughput and operational efficiency
Salesforce Administrator / Analyst
Salesforce
09.2015 - 04.2017
- Automated business processes and workflows, streamlining operations and enhancing team productivity across departments
- Developed real-time reporting solutions, cutting reporting cycle times and increasing data visibility
- Supported 25,000+ users across 30 Salesforce orgs, ensuring high system availability and swiftly resolving complex issues
Salesforce Business Analyst / Functional Consultant
Kairos Technologies
06.2015 - 09.2015
- Translated business requirements into scalable Salesforce solutions, enhancing delivery accuracy and aligning stakeholders
- Designed data models and object relationships to ensure scalable, maintainable CRM architecture
- Modeled business processes using Agile methodologies, streamlining iteration cycles and boosting delivery efficiency
Education
Master of Science - Computer Technology
Eastern Illinois University
Charleston, IL12-2015
Bachelor of Technology - Electronics & Communication Engineering
JNTU University
India05-2012
Skills
- Salesforce Administration
- Apex
- SOQL
- Lightning
- Flows
- Process Builder
- Einstein AI
- Agentforce
- Einstein Bots
- Conversation Insights
- AI-driven workflows
- REST APIs
- SOAP APIs
- MuleSoft
- Event-driven architecture
- Real-time data pipelines
- Distributed systems integration
- Performance optimization
- Latency reduction
- Observability
- Data modeling
- Data integrity
- Governance frameworks
- Reporting optimization
- Roles
- Profiles
- Permission sets
- Secure integrations
- Compliance frameworks
Certification
- Salesforce Certified Administrator
- Salesforce Advanced Administrator
- Salesforce Platform Developer I
- Salesforce App Builder
- Salesforce Sales Cloud Consultant
- Salesforce Service Cloud Consultant
- Salesforce Community Cloud Consultant
Selected Ai Systems And Platform Work
- AI Lead Orchestration System: Reduced manual effort by 40%+, improved conversion efficiency through AI-driven engagement workflows.
- Real-Time Conversation Intelligence Pipeline: Integrated telephony systems with Salesforce to enable transcription and analytics, delivering $500K+ annual savings.
- AI Customer Engagement Automation: Built chatbot and messaging systems reducing response times by 90%.
- Integration & Governance Framework: Designed secure, fault-tolerant API architectures ensuring scalability, reliability, and compliance.
Core Technical Expertise
Salesforce Administration, Apex, SOQL, Lightning, Flows, Process Builder, Einstein AI, Agentforce, Einstein Bots, Conversation Insights, AI-driven workflows, REST APIs, SOAP APIs, MuleSoft, Event-driven architecture, Real-time data pipelines, Distributed systems integration, performance optimization, latency reduction, observability, Data modeling, data integrity, governance frameworks, reporting optimization, Roles, profiles, permission sets, secure integrations, compliance frameworks
Languages
English
Full Professional
Telugu
Native/ Bilingual
Work Preference
Job Search Status
Open to workSalary Range
$45000/yr - $200000/yrTimeline
Salesforce Application Engineer
Uber
06.2022 - Current
Senior Salesforce Engineer
FinancialForce
03.2019 - 06.2022
Salesforce Consultant
Daimler Truck North America
07.2018 - 03.2019
Salesforce Systems Analyst III
The Standard
06.2017 - 07.2018
Salesforce Administrator / Analyst
Salesforce
09.2015 - 04.2017
Salesforce Business Analyst / Functional Consultant
Kairos Technologies
06.2015 - 09.2015
Master of Science - Computer Technology
Eastern Illinois University
Bachelor of Technology - Electronics & Communication Engineering
JNTU University